Académique Documents
Professionnel Documents
Culture Documents
Model
An ISD ‘Model’ to Assist in the
Development of e-learning
programs
Tony
Bates
http://www.tonybates.ca/
specializing in the strategic use of e-learning in higher
education
President and CEO of Tony Bates Associates Ltd, a private
company specializing in consultancy and training in the
planning and management of e-learning and distance
education.
Chair person and advisor for numbers of Universities across
the world
Director of Distance Education & Technology, Research,
and Information Technology in numbers of Universities
Tutors online
Author of nine (9) books about Technology, e-learning, and
Distance Education
Before we begin…
No E-learning Fully E-
learning
Selection of Media
Development/production of materials
Course delivery
The Bates Model
• Emphasis on
Planning and
Management
• Strategic planning
approach for e-
learning
Implementation
management
important
Careful Novice
Designers
hint: Module 7
Management
Plan for Change
Long term infrastructure
Personnel acceptance
Balance/ appropriateness
Ask questions ..
Questions to be addressed:
What are the unique features of F2F teaching,
and for what kinds of learner are these essential?
From: Bates, A. W.
(2000)
Management
Not a better/worse argument
• F2F vs. Distance
Social experience
Faculty
Cultural change - ‘postindustrial
form or organization’
Road to Acceptance
Subject experts
“…quality in teaching with technology
requires expertise not just in content but
also in course or program evaluation and
maintenance.” (Bates , 2004)
Where do you see yourself?
Project management
Media Decision Making
ACTION model
Access
Cost
Teaching function
Interactivity
Organizational Issues
Novelty
Speed
Advantages/ Distadvantages
(-) (+
E-learning
scope
)
Considering broader
implementation
Bates, A.W. (2004). The promise and myths of e-learning in post-secondary education. In Castells,
M. (ed.) The Network Society: A Cross-cultural Perspective. Cheltenham, UK/Northampton MA:
Edward Elgar.
Bates, A.W. (2005). Policy issues and challenges in planning and implementing e-learning in teacher
education. In Resta, P. (ed.) Teacher Development in an e-Learning Age: a Policy and Planning
Guide. Paris: UNESCO
Bates, A.W. (2007). Strategic planning for e-learning in a Polytechnic. In Bullen, M. & Janes, D.
(eds.), Making the Transition to E-Learning: Strategies and Issues. British Columbia Institute of
Technology, Canada; University of Saskatchewan, Canada.
Bates, A.W. (2008). Transforming distance education through new technologies. In Evans, T.,
Haughey, M., and Murphy, D. (eds.) The International Handbook of Distance Education. Bingley,
U.K.: Emerald Press.
Gustafson, K.L. & Branch, R.M. (2002). Survey of Instructional Development Models. (Fourth
Edition). ERIC Clearninghouse on Information and Technology, Syracuse, NY.