Chinas Exhibition Industry

EDWARD LIU, PBM Managing Director Conference & Exhibition Management Services Pte Ltd Singapore
Presented by

CHINAS EXHIBITION INDUSTRY

Content
1 Economic Profile

2 Exhibition Profile
3 Exhibition Cities & Figures

4 Exhibition Facts & Figures

5 Types of Exhibitions 6 Chinese Perception of Exhibitions

Content

CHINAS EXHIBITION INDUSTRY

7 Categories of Organisers

8 CCPIT and its Organisation

9 Ministry of Commerce 10 Trade Associations 11 Current Problems in China 12 Opportunities in China

CHINAS EXHIBITION INDUSTRY

Economic Profile
Population: Land Area : GDP : 1,306,313,812 (295,734,134) 9,596,960 sq km (9,631,418 sq km) $7.262 trillion ($11.750 trillion)

CHINAS EXHIBITION INDUSTRY

Economic Profile (Contd)

Growth : 9.1% (4.4%) $5,600 ($40,100)

Per Capita :

CHINAS EXHIBITION INDUSTRY

Exhibition Profile
120 exhibition venues of 10,000 sqm each 90 are active and 30 inactive Total space of 2.47 - 2.7 million sqm 3,000 exhibitions in 2004 2,467 exhibitions in 23 venues

Exhibition Cities & Figures

City Names Beijing Shanghai Guangzhou Suzhou Sichuan Hubei Zhejiang Liaoning No. of Exhibition 489 406 242 161 150 140 119 115

CHINAS EXHIBITION INDUSTRY

Exhibition Cities & Figures (Contd 1)

CHINAS EXHIBITION INDUSTRY

City Names Fujian Shandong Tianjin Shanxi Yunan Hunan Jilin Chongqing

No. of Exhibition 99 94 55 53 50 46 45 45

Exhibition Cities & Figures (Contd 1)

CHINAS EXHIBITION INDUSTRY

City Names Henan Guangxi Anhui Xinjiang Hainan Inner Mongolia Gansu TOTAL

No. of Exhibition 30 30 25 20 19 19 15 2467

Types of Exhibitions
Types Agriculture-related Energy-related Construction, Illumination, Materials Furniture Foodstuffs Apparel, Leather, Shoewear

CHINAS EXHIBITION INDUSTRY

Number 55 55 87 70 84 147

Types of Exhibitions (Contd 1)

CHINAS EXHIBITION INDUSTRY

Types Medical, Healthcare Bio-technology Freight Forwarding, Transoprt Telecommunication Sport-related Auto-machines Electronics

Number 103 66 98 75 27 132 77

Types of Exhibitions (Contd 2)

CHINAS EXHIBITION INDUSTRY

Types Toys, Gifts, Artwork Property Basic Commodities Basic Consumer Goods Cultural, Education, Technology Mixed TOTAL

Number 75 72 28 152 141 106 1650

CHINAS EXHIBITION INDUSTRY

Increases employment in China Stimulates growth in other industries Promotes exchanges between cities and regions Stimulates growth of infrastructure development Increases awareness and competitiveness amongst cities and regions

Chinese Perception of Exhibitions

CHINAS EXHIBITION INDUSTRY

Categories of Organisers
China Council for the Promotion of International Trade Ministry of Commerce Ministry of Science and Technology Trade associations State-owned trading companies Venue owners and organisers Private companies Foreign organisers

CHINAS EXHIBITION INDUSTRY

CCPIT and its Organisation

CCPIT HQ and departments CCPIT Industry Councils

CCPIT Sub Councils at provincial levels CCPIT Sub Councils at district levels

CHINAS EXHIBITION INDUSTRY

Ministry of Commerce
Bureau of Foreign Trade &

Economic Cooperation
Exhibition Corporations Advertising and Trading Corporations

CHINAS EXHIBITION INDUSTRY

Trade Associations
China Association of Amusement Parks & Attractions China National Garment Association China Security & Protection Industry Association China Machine Tools & Tool Builders Association China Association of Machinery & Automotive Exhibition Organisers

CHINAS EXHIBITION INDUSTRY

Exhibition Facts & Figures

CIEC has 25 shows with 25,000 sqm SNIEC has 20 shows with 40,000 sqm Most exhibitions comprise 35% international and 65% local exhibitors Most exhibitions have local visitors with only 1% of foreign visitors

CHINAS EXHIBITION INDUSTRY

Current Problems in China

Lack of a standard model Remnants of the past Lack of professional exhibition consultancy Unbalanced development of infrastructure in China Lack of capable exhibition personnel

CHINAS EXHIBITION INDUSTRY

Current Problems in China (Contd)

Proliferation of same industry events Low management level Lack of overseas network Lack of clear-cut rules and regulations Lack of capital

CHINAS EXHIBITION INDUSTRY

Current Problems in China (Contd)

No protection of intellectual property rights Dual pricing of hall rentals Dual rates for stand construction Difficulty in licence approval Dual rates for local and foreign exhibitors

CHINAS EXHIBITION INDUSTRY

Opportunities in China
Seek approval from authorities Work with local trade associations Partner with local organisers Create value add programs Demonstrate professionalism Introducing international agency network