DENIM BRANDS COMPARISON

LEVIS STRAUSS LEE WRANGLER PEPE

PEPE

PEPE
Pepe Jeans London was launched in India in 1989.

The brand currently enjoys a market share of more than 25%.

Pepe Jeans London merchandise is available through

120 stand-alone stores across the country, 100 plus large format store locations and 1500 multi-brand premium outlets.

PEPE
Owner: Pepe Jeans (India) Ltd Price Range: Rs 2400-5000 Jeans sourced from Maharashtra, distributed

across 45 stores in Andhra Pradesh Weekly stock arrivals, 30 pieces per carton, typically. All sizes, different cartons per style. Manufactured in Arvind Mills, Bangalore Fits: Regular, Boot Cut, Straight

WASHCARE LABEL
Wash Separately, Inside Out, Do Not Dry Clean Material: Cotton-Lycra

73 SERIES
Only Fashionable Jeans, Price Range Rs 3000-5000 More Fitted, sterner washes

Features a parade of trend-savvy styles from skinny-

fit must-have jeans to uber-chic cigarette-shaped denims, and are all the rage nowadays.

TAG INFORMATION
Month and year of manufacture: 11/11

Place of manufacture
Email id, Toll free phone number, address for

customer complaints Slub Blue shade name Waist, leg measurements Price Barcode

PEOPLES OPINION
More suited for people with broader hips. Soft Fabric, convenient for hot countries.

LEVIS
Levis entered the Indian Market in 1994-95, with the

opening of their first store in Bangalore in 1995.

LEVIS STRAUSS
Owner: Levi Strauss (India) Private Ltd

Price Range: Rs 2599-6000

Stock arrives every 2-3 days, according to sales

reports and trends. 3-7 cartons, 17 pieces per carton typically. If 2 cartons only, 36 pieces in each, different sizes.

 Specifications for the store display are

communicated, but garment display goes by the store managers best judgment
Legs: Regular Straight, Slim Straight, Slim Boot,

Skinny

WASHCARE LABEL
98% cotton 2% lycra

Machine/Hand wash
No chlorine bleach Iron at medium settings

Dry Cleaning possible

Colour will bleed, wash and dry separately

TAG INFORMATION
Date of packaging: May 2012

Size: 32 waist 34 length

Toll Free Number, Email ID, Address for customer

complaints Price

CURVE ID
A new line of custom fit jeans, Levi's Curve ID, based

on a revolutionary fit system that focuses on shape, not size. Levis designers have crafted this to fit the curve of a woman's body after an exhaustive study of body scans of over 60,000 women.
It follows a new approach to measuring a woman's

body. Levi's identified three distinct body types that account for 80% of women's shapes universally.

 The three Levis. Curve ID fits are based on these

universal body types and include: Slight Curve for straight figures, Demi Curve designed to fit even proportions and Bold Curve designed to honour genuine curves.

PEOPLES OPINION
More suited for people will slimmer silhouettes Popular Cuts

WRANGLER
Owner: VF Arvind Brands

Price Range: Rs 2495-3195

Sourced from: Bangalore Monthly stock arrives, 20 cartons typically, 25

pieces, different sizes No details for garment display, store managers decision Fits Available: Skinny, Slim Straight, Bootcut, Comfort, Slim, Regular

TAG INFORMATION
Size: 32 waist 34 length

Style Code
Low rise, slim fit, narrow leg Dark Tone, Stretch

Address of manufacture

PEOPLES OPINION
Wrangler jeans are mostly made out of heavy denim fabrics

making them outstanding work wear. active, and athletic.

They are more suitable for people who are physically highly

Today the brand sells not only the cowboy theme, but also

Western roots and tradition.

Nowadays the trademark manufactures a line of clothes for

hunters and sportsmen called ProGear. A W letter embroidered on the back pockets has become one of the most recognizable symbols in the world. Wrangler embodies the spirit of explorers and pioneers.

LEE
Owner: VF Arvind Brands

Price: Rs 1699-3499
Staple Denims/Fashion Denims Staple Denims: Stock arrives on booking, as per

requirement, within weeks/days Fashion Denims: arrive every 6 months Manufactured in Bangalore, Shell Apparels currently Specifications sent for theme/color/season wise garment arrangement in store.

WASHCARE LABEL
Wash separately in warm water

Turn inside out before washing and drying

Do not bleach If machine wash, then tumble dry

Use warm iron

LEE

TAG INFORMATION
Size: waist 32, length 34

Price
Style Code Manufacturing Address

PEOPLES OPINION
Very stiff denims generally, not softened excessively

Very loud, printed, interesting in-pocket materials

THANK YOU!