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In 2007, corporations spent 12 billion on market research STILL Eight out of 10 new product launches fail within the first three months of launch
Subconcious thoughts, feelings and desires that drive our purchase decisions
Neuro-Marketing
An intriguing marriage of science and marketing and a WINDOW into the HUMAN MIND
His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.
Does Product Placement Really Work? How Powerful are Brand Logos? Does Subliminal Advertising Really Work ? Does Sex in Advertising Really Work ?
Emotions are the way in which our brains encode things of value Brands that engage us emotionally will win every time.
Why do the majority of anti-smoking campaigns inadvertently encourage people to smoke Approximately 15 bn cigarettes are sold everyday.
PRODUCT PLACEMENT
Does it REALLY work.
What did you have for dinner five nights ago? What is your favorite TV Program?
Product Placement
Lumiere Brothers: Levers Sunlight Soap 1930: Scarface: White Owl Cigars 1940: General Electric Refrigerator or DeBeers Diamonds
Syleverster Stallones Driven 103 Brands in 117 minutes A BRAND EVREY SIXTY SECONDS
Transformers
68 Companies made appearances in the 2007 Film
Casino Royale
Mirror Neurons are also the reason why we imitate other peoples behavior
Smiling Study
We are not only attracted to people who smile but we also tend to remember their names
But mirror neurons dont work alone They work in tandem with Dopamine
Sometimes just seeing a product over and over again makes them more desirable.
Why stick thin models have caused anorexia in women Why the dance craze macarena spread Why did Micheal Jacksons moonwalking
4. Subliminal Messaging
Subliminal Advertising
Drink Coca-Cola and Eat Popcorn
Led Zepelin ( Stairway to Heaven) Hotel California Lion King
Does Subliminal Advertising Actually work or like most product placements , it gets ignored by our brain?
Are Smokers affected by imagery that lies beneath their level of consciousness? Do Smokers need to read the words CAMEL and MARLBORO to react ?
Subliminal Messages are defined as visual, auditory, or any other sensory message that registers just below our level of conscious perception and can be detected only by the unconscious mind
Marlboro Motels Dunhill Benson & Hedges Coffee Shops in Malaysia Nascar and Formula One
Images had two things in common 1) They are all associated with cigarette commercials 2) Not a single cigarette, logo, brand name.
Everything that Nascar and Formula 1 Represent was subliminally transformed into representing the brand.
Rituals and Superstition and Why we Buy Do you believe in magic Corona/ Heinakin RoohAfza
Number 13 No number 13 house No Seat No on KLM with No 13 8 is a lucky number in Asia Kitto Katsu
Rituals
Antiwrinkle Cream Olympic Flame
Food Rituals Oreo and Milk Roohafza in Ramzan Khajoor in Ramzan Mithai and Cadbury Subway Starbucks Halwa Puri
Belonging
HOG Nintendo
Visions
Sensory Appeal
Rituals
Story Telling
Disney Virgin Lipton Tea
Granduer
Symbols
Icons
Mystery
The X9 Factor Sony Trinitron
7
The Power of Somatic Markers Bookmark are shortcut in our brains- sown by past experiences of reward and punishment Connect an experience or emotion with a specific required reaction
Somatic Fears
Fear Humor Sensory Experience