Persuasive Messages

PERSUASION
Persuasion is the attempt to change a readers attitude, beliefs or action in your favor.

Aim of persuasive writing

You create persuasive message when you want your reader to do something. to accept a point of view In short you make your reader to support, believe and act in your favor.

Organization of persuasive messages

Direct request organization Indirect request organization

Direct request organization

Direct request organization In case of routine, more personal request we can use direct-request format, this format has three parts: Main idea (your request or question). Explanation (Evidence, detail and facts so that your reader can respond precisely). Courteous close (Politely asking for whatever action is desired).
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Indirect request organization

Indirect request organization In complex, more difficult situation, when the favor you ask may precipitate some objection you can use indirect Approach: i-e., Explanation (Buffer opening). Main Idea (Core of request). Courteous Close (Polite ending with last request of action).
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Aida for sale presentation

A:- Attract the readers attention I: - Arouse the readers interest D:- Create desire and convince the reader A:- State clearly the action the reader needs to take.

Its not necessary to follow the order of AIDA formula, main thing is to take care of the each and every element in this AIDA model.
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Attention (1 Paragraph).
st

You get your readers attention by answering the readers question of what in it for me?

Open with Agreeable comment or assertion

With sincere compliment With a question (Do you know about new Product?)

Interest and desire (Middle Paragraph).

After getting attention, you have to create interest and desire in the reader for your product. Suggest what your product, project, service (etc.) is and what it will do for the reader, you can do so

Describe its physical characteristics, important features, appearance, beauty, function etc, it create rational part of persuasive message. Relate its value or benefit to the reader, state both direct and indirect benefits which reader can get from it
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(Last Paragraph).

Action

After creating desire now tell the reader what should he do? Try to make this action (your desired response from reader) as easy as possible.

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PERSUASIVE SALES LETTERS

Solicited letters.
(the organization is invited to respond to sales messages).

Unsolicited letters.
(the organization sends out uninvited messages to sell a product or service).

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Solicited letters.
Solicited sales are the letters that you write in response to an inquiry. With these letters, the organization has one central goal: to get responses quickly to someones request for information.

use the direct plan for the solicited letter.

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How to write sales letters

Decide on the Central Selling Point.

Know your Buyer.

gender, age, occupation, geographic location, financial situation etc.

Prepare a List of Buyers. Analyze the Product.

what prospective buyers think of it and how they can use it do more than make sales--they win satisfied customers.

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Unsolicited letters.
Unsolicited sales letter are those letters which you write to people who can be persuaded through these letters to buy your product or service.

Before writing this type of letter you should clearly know your purpose.

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Suggestion for writing Unsolicited Sales Letter

Your audience is general or a small niche Know every detail about your product or service Be aware of the enclosures and timing Give thought to the length