Video Delivery A View for QoE

Shekhar Gupta Director, Systems Integration Motorola Mobility

Agenda
1 Consumer Viewing Habits Operator Challenges Differentiation Solution

2
3

Market Trend: Live TV on the Tablet

CONSUMERS WANT ACCESS TO RELEVANT REGARDLESS Lightning fast CONTENT Video delivery Consumers want tablet adoption: Apps among most TV on any screen: OF TIME, PLACE, DEVICE OR NETWORK.
2010: 16M units 2013: 258M units
Morgan Stanley Research May, 2011

popular:

HBO Go jumped to Top 10 hours after release

Tech Blog Daily

65% would pay extra for TV on Tablet/PC

Motorola Media Engagement Barometer

TVNext presentation

The Traditional Model & New Media

CONTENT OWNERS

OPERATORS

CONSUMERS
4

The Traditional Model & New Media

INTERNET

ALTERNATIVE SUPPLIERS

CONTENT OWNERS

OPERATORS

CONSUMERS
5

Why are Consumers Watching Video Online

I can watch according to my timetable, whenever I want

64%

Offer convenience and portability that consumers are looking for Provide viewing flexibility and offer capabilities my TV cannot Easily and quickly access and discover new content Make it fun and engaging Offer premium HD programming

I can easily get the content I want to watch

49%

I can watch it everywhere I go Easier to use than my providers PPV or VOD services

34%

27%

Source: Frost & Sullivan 2011

Home Experiences Anywhere

INTERNET
MOBILE COMPUTING Contextually Aware, always on, always with you MOBILE INTERNET Contextually relevant, content aggregation and push WIRELESS CONVERGED EXPERIENCES

Complete Control Any Device At Any Time From Any Place From Any Device

COMPUTING

Content Anywhere Any Content Any Device Any Time Any Place

DIGITAL HOME Unified content, services, and applications across the home

MEDIA

MOBILE MEDIA Access to content across multiple devices

Agenda
1 Consumer Viewing Habits Operator Challenges Differentiation Solution

2
3

Operators Video Service Margins

Price increases from programmers

Customer resistance to higher prices Internal pressure to improve OpEx and reduce CapEx
I P

Source: Strategy Analytics, MMD

Operator challenges Delivering TV Anywhere Anytime from Anyone

TV STUDIOS NEW AGGREGATORS USER GENERATED

Manage Infinite Content Merchandise Content Deliver & Manage multi-screen experience

Public & Private Networks

Latest spend show (US data)

5 $2.9B Traditional delivered 5 $2.4B OTT delivered content
SNL Kagen

10

Operator Challenge: Multi-Screen and Multi-Network Access

Multi-screen video is a necessity Personalize multi-screen experiences Deliver content anywhere

Maintain simplicity and consistency

Deliver smart connectivity between devices Rapid introduction of new services and support for new devices is paramount Managed and unmanaged access networks must be supported Network and Business Model Evolutions must be done in an environment of flat to lower CapEx and OpEx

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Operator Challenge: Multi-Screen and Multi-Network Access

Wireless Network

Mobile 3G/4G

QAM/IP STB DLNA

Services Providers Content Owners

Fixed Network

PC & Pad WiFi

Mobile Hotspot

Game Players WiFi

Tablet WiFi

SUBSCRIBER SERVICES

ACCESS NETWORKS

SUBSCRIBERS/ DEVICES
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Operator challenges

Providers dilemma
Additional points of threats Viewer issues

The size of the error

Video quality issues Potential complications

And

What about Monetization and new opportunities?

13

Multi screen Delivery Enhanced Monetization

APPLICATIONS
DISCOVER CONSUME INTERACT CABLE MODEM DOCSIS Data Service Targeted Merchandizing Cloud-Based EPG

SERVICES & CONTROL

CONTENT MANAGEMENT VOD SUB./DEVICE MANAGEMENT

CMTS HFC

MEDIA INFRASTRUCTURE QAM HFC

ACQUISITION DELIVERY

TELEVATION Multi-screen Streaming Device-Based EPG

QAM STB QAM Video/VOD/DVR Targeted Merchandizing Cloud-Based EPG

LINEAR

OPERATIONS INFRASTRUCTURE

QAM STB QAM Video/VOD STB-Based EPG

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Operator Challenges
Similar

service offering CapEx and OpEx

Optimizing Develop

revenue stream insertion capabilities

Expanding ad Measure Unify

viewership

subscription management across security domains and subscriber devices

Control access

to services in effective and subscriber-friendly manner

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Agenda
1 Consumer Viewing Habits Operator Challenges Differentiation Solution

2
3

QoE
Quality of Experience
Wikipedia: "In

business terminology QoE is also known as "Quality of User Experience," and is a subjective measure of a customer's experiences with a vendor." Telecommunication Union: The overall acceptability of an application or service, as perceived subjectively by the end-user.

International

QoE vs. QoS

Key Indicators

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And what is at Risk

Losing subscribers and online viewers Per Insight research 2012, if the viewing experience is poor
60% of frequent

online video users, less likely to return

50% of those users

25% of those

will seek their video content from a competing website

users said they would not return to the site

Self aware network

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But are these challenges real?

Digital They

video quality is not a new issue

have been around since the transition to reinvent the wheel gear is needed

No need

No special Leverage From

existing infrastructure

quality perspective 3 screens are nothing new

However;
Existing

challenges

And why is

this so crucial?

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Overcoming challenges - differentiation

Supporting Video on any device in and outside of the Home Monitoring device and data collection Provisioning and management of devices Leverages your current digital video infrastructure In-Home transcoding & chunking (adaptation)

In-Home content security (DRM)

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QoE - Adaptive Streaming

FIXED RATE MODEL

ADAPTIVE CHUNKS The Right Size at the Right Time

BANDWIDTH

TIME

BANDWIDTH

complexity

TIME

time

STOP-AND-START LONG LATENCY

BAD USER EXPERIENCE

SMOOTH VIDEO LOW LATENCY

GOOD USER EXPERIENCE

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Conclusion
Need for user experience Monitor all phases of their ever-growing video delivery networks:

At minimum

quality of video sources quality of encoding/translation of transmissions quality of the transmission network quality of decoding

Quality verification Alarm threshold and goals

Proactive monitoring

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Q&A

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