Académique Documents
Professionnel Documents
Culture Documents
Part 1
Chapter 3
Historical and
Cultural Context
Language Writing
Printing
Telephone and
Telegraph
1800s 1900s
1900s
1900s
Language
Made possible oral-based societies
Members needed exceptional memories Premium on older people as memory banks Limit to stored and accessible knowledge Challenges:
How to keep information accurate Passing knowledge from one generation to next Difficulty keeping long-term records
Writing
Two initial problems:
Paper
China
Created social divisions: readers vs. illiterates Access to power garnered through knowledge Encouraged birth and growth of ancient empires Collective knowledge accumulates over time Laws codified and universally administered
Begins with fall of Rome in the 6th century Demand for books continues to rise, but . . . Slow, costly hand-copying restricts supplies
No filing or cross-indexing system in place Content moves from religion to lay areas Trade spreads, universities begin, AD 1150
Printing
Printing
Effects of the Gutenberg Revolution
Standardizes, popularizes native languages Which, in turn, encourages nationalism Information now available to common man More books fuel demand for wider literacy
Technological Determinism
Belief that technology (e.g., invention of moveable
Invention of telegraph speeds communication from 30 mph limit to 186,000 miles per second
Standardizes, stabilizes, and links market prices, changing how we buy and sell goods
Becomes indispensable military tool Allows up-to-date news from distant sources
The Telephone
Along with the telegraph, telephones change our perspective of time and space First no-experience-required, user-friendly communication device
AT&T dominates telephone industry just as Western Union dominates the telegraph
Photojournalism
Mathew Brady chronicles U.S. Civil War, the first
Pictures in Motion
Three great social movements fuel demand for motion pictures:
industrialization
urbanization immigration Nickelodeons, 10,000 store-front theaters by 1910s, also help create film industry infrastructure
Production
Distribution Exhibition Film kills Vaudeville (which frees talent for radio later)
Radios evolution
The manufacturing of radio sets was originally seen as the best way to make a profit in the new industry
In the 1920s, AT&T introduces idea of selling audiences to companies; leased air time becomes advertising In 1927 the Federal Radio Commission is created to regulate radios tech side: frequency and signal strength By late 1920s three networks emerge: CBS and NBC (the latter with two, NBC red and NBC Blue)
Radios evolution
In 1934 the Federal Communication Commission replaces FRC; oversees entire electromagnetic spectrum
Television
Developed decades earlier, but hampered by the Great Depression, WWII, and regulatory problems, TV finally emerges in early 1950s TV is now in 99% of all U.S. homes, and is on over seven hours per day. Its our third largest time consumer following sleep and work
Fosters everything/everywhere expectation Helps create a new global village mentality
Described as an information delivery shift from the slow moving material world made of atoms to the instantaneous and virtual world made up of 0s and 1s, or bits
Digital technology and the Internet are creating a revolution in the way information is transmitted, accessed, shared, and stored
Idea of community is changing, with bonds based on needs or interests rather than locality
Fostering new era of physical and social isolation How we govern, vote, get politically involved and influence our leaders is changing rapidly
Societys new Digital Divide -- a widening gap between those who have the training and wealth to use computers and those who dont
Concluding Observations
Its difficult to accurately predict the ultimate use of any new mass medium . However, it appears that the emergence of any new communication advance changes, but does not make extinct those advances that came before it.
End of Chapter 3
Historical and Cultural Context