SOCIAL ENVIRONMENT

BUSINESS AND SOCIETY

David

and Blomstorm observe business as social institution, performing a social mission and having broad influence on the way people live and work together. Nowadays business is viewed as a subsystem of the total social system. Three ideas added with social system to view a business from ecological point of view.

The three ideas are:

Values:

values drive mission of business, the nation in which business is located, the type of industry in which it is active and the nature of employees Viability: the drive for live and grow Public Visibility: to what extent the organizations activity are known to persons outside the organization. Public image means the perception of public for the organization.

PROFESSIONALISATION

A professional is one who possesses systematic knowledge and skill to perform certain responsibility function with authority and who is bound by certain ethic in the use of knowledge and skill. Growth of management studies and training contributing the growing social orientation of business. They makes business more efficient, dynamic and social responsibility

BUSINESS ETHICS

It refers to the system of moral principles and rules of conduct applied to business. There neither is a separate ethics of business. Individual ethics , behavior drives ethics of business. Moral values and moral education we learn from family, school, friend circle, etc. Trade association formulate code of conduct for their members which also contain code of ethics.

BUSINESS AND CULTURE

Culture is the basic determinant of personality and organisation. It defines, Human product of social interaction, customs, attitudes, etiquette etc. patterns for meeting biological and social needs Symbolic quality of human being ELEMENTS: Knowledge and beliefs Ideals Preferences

Knowledge and beliefs

Ideals

Reward

Punishment

Preferences

A culture tends to provide the standards of tests in specific lines of human activity.

The yellow and sweet corn, is a favorite snack. In South East Asia, a stir fry mixed vegetables including baby corn or candle corn is a favorite side dish. And corn pudding is a much loved dessert.

In Italy people thought of corn as PIG -FOOD

RELIGION

Hindu Marriage

Christan Marriage

ETHNODOMINATION

Punjabis in automobile

Chinese for food

France for Cheese

LANGUAGES
Problem caused by languages; Fords Fiera in Spanish means ugly old women. Chervolets brand NOVA in Spanish mean it doesnot go. Problems related to translation: Pepsi-Colas slogan come alive traslated as come out of the grave.

TECHNOLOGICAL DEVELOPMENTS AND SOCIAL CHANGE