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SUMMER INTERNSHIP PROJECT

GROWTH OF INDIAN ONLINE TRADING INDUSTRY


BY: ABHIJIT

1. To determine the growth and future of online trading industry in India 2. To understand the customer perception of online trading. 3. To see the type of technology used by stock exchanges and by the Indian customer in online trading 4. To determine what type of products the customers deal while doing the online trading. 5. To understand the presence of major online traders in the Indian market and looking about the features provided by them 6. To find out the important factor which do mostly affect to the customer

RESEARCH METHODOLOGY

The research methodology for the project completed in two phases: First Phase is the collection of Secondary Data: This involves the collection of Secondary data using internet and internal sources for comparison of Online trading account of other Broking houses in the market like India Bulls, Religare and Reliance Money etc. Second Phase is Collection of Primary Data: After collecting the Secondary data the next phase will be collection of primary data using Questionnaires. The questionnaire will be filled by around 100 people who will be mainly from Delhi/NCR region.

R E S EA R C H D E S I G N

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Non probability respondents have been researched by selecting the persons who do the stock trading. Those persons who do not trade in stocks have not been interviewed. Exploratory and descriptive research The research is primarily both exploratory and descriptive in nature. The sources of information are both primary and secondary. The secondary data has been taken by referring to various magazines, newspapers, internal sources and internet. A well structured questionnaire was prepared for the primary research.

SAMPLING METHODOLOGY

Sampling Technique: Initially, a rough draft was prepared and a pilot study was done to check the accuracy of the Questionnaire and certain changes were done to prepare the final questionnaire to make it more judgmental. Sampling Unit: The respondents who were asked to fill out the questionnaire in the National Capital Region are the sampling units. These respondents comprise of the persons dealing in stock trading. The people have been interviewed in the open market. The sample size was restricted to only 100 respondents. Sampling Area The area of the research was National Capital Region (NCR).

LIMITATIONS OF THE STUDY

The various limitations of the study are: People were not willing to fill the entire questionnaire due to the less time available to them Some respondents might be hesitant to disclose personal and financial information which can affect the validity of all responses. There is lack of awareness among people about investing in stock market. So the people who are aware of such things were found in specific areas for survey purposes. Most people are comfortable with traditional system in small towns and like to trade from their respective brokers, hence not providing a true opinion of theirs. Some of the respondents who did not do online trading were able to respond to only few questions. The survey was done in the NCR region and may not truly express the opinion of whole country

ANALYSIS PART (STILL IN PROGRESS)

INTERPRETATION PART (STILL IN PROGRESS)