04 - High End - Brand Manager

Topic 4: Enterprise Servers for Enterprise Workloads
By the end of Topic 4, you should be able to:
> > > >
Explain the value of X-Architecture technology to your clients. Identify the IBM eX5 enterprise server family. Discuss the customer advantages of each enterprise server.
Describe the value and identify the new generation offerings and their key value propositions.
IBM Systems & Technology Group Education & Sales Enablement
2009 IBM Corporation
Topic 4 Agenda
> Client Challenges

> eX5 Systems and Innovations > Target Workloads > Selling Value to Enterprise Customers > Review
Brackets denote emphasis

IBM Systems & Technology Group Education & Sales Enablement 2009 IBM Corporation
Points to Ponder
What challenges do your customers face?

What types of server solutions would be optimal?
A smarter planet demands smarter systems
Clients need systems that:

Workloads

DATA

Scale quickly and efficiently.
Remove memory bottlenecks.

Maximize utilization. Are optimized for workloads. Provide rapid access to data.
Innovation
High Utilization & Lower OPEX
Real-time Analytics
eX5 will lead the way

eX5 leadership for an evolving marketplace with increasing demands
5th Gen: Maximize memory, minimize cost and simplify deployment 4th Gen: First x86 server to break 1 Million tpmC 3rd Gen: First x86 server with Hot-swap memory 2nd Gen: First x86 server with 100 #1 Benchmarks Gen: First x86 server with scalable 16 processor design
2003 2nd Generation 2005 3rd Generation
2010 5th Generation
1st
2007 4th Generation
2001 1st Generation
IBM 5Systems & Technology Group Education & Sales Enablement
It all starts with Compelling Reasons to Act

IT Related
Capacity of machines exceeded by dd/mm/yy Impending events such as end of lease, ELA renewal, services withdrawn at
dd/mm/yy Must comply to regulation by dd/mm/yy
Financial Related
Reduce cost of systems operations by $$$/mo Reduce total cost of systems acquisition Meet Quality of Service (QoS) and Service Level Agreements (SLA)
Business Value
Increase revenue by $$/mo Increase profitability by xx% / period Stop losses of customers and/or gain more customers
Enterprise x86 client Pain Points

Enterprise Workloads
Running enterprise workloads on proprietary platforms
Move off proprietary platforms like Sun SPARC and HP with Itanium to a cost efficient, industry standard platform. Take advantage of the enterprise class robustness of the IBM eX5 platform. If you are concerned with IT and company growth keeping up with IT equipment, eX5 systems offer unique pay as you grow scalability. Dont over-capitalize and spend too much. Dont under-capitalize and spend too little. Get what you want now, and grow the system as requirements dictate. The x3850 X5 and x3690 X5 are designed with high-availability enterprise workloads in mind. Hot swap components and robust mainframe inspired technologies are infused into the eX5 systems. FlexNode automatic node failover ensures better 8-socket availability than monolithic 8S designs
PAIN PAIN
PAIN
Concerns with growth
Application availability

Virtualization
Number of systems to manage
Server consolidation onto x3850 X5 and x3690 X5 with MAX5 result in fewer physical systems to manage lowering costs With FlexNode partitioning, re-deploy systems on a project-by-project or day-to-night basis with no physical change to the systems Many systems have low utilization rates, and run only one application per server (legacy) Consolidation of many-to-one allows higher utilization and better ROI, lower administration costs, less power consumption, and less rack space MAX5 gives eX5 a consolidation advantage Cost of managing many small systems, with one application increases costs Consolidation can take care of the many systems to manage pain point Virtualization allows consolidation of many-toone in effective environment
PAIN PAIN
PAIN
Utilization Rates Low
Costs Soaring

Database Workloads
Need more memory, processing power, and room to grow
eX5 systems offer memory expansion of 32 DIMMs per system with MAX5 achieve up to 32 DIMMs / socket Scale natively to 2 nodes with QPI, or scale beyond QPI constraints with MAX5 x3690 X5 gives 2-socket clients MP performance, memory, and storage without the 4-socket investment eXFlash increases DB performance by 40x at 30x lower cost MAX5 memory expansion and eXFlash SSD technology increase your systems memory and storage, delivering larger, faster databases and reducing the need for additional systems or external storage Consolidate utilizing virtualization for small to medium sized databases FlexNode partitioning and automatic failover for simplified maintenance and maximized uptime eXFlash SSD technology provides 64x greater reliability over traditional HDDs
PAIN PAIN PAIN
Server sprawl increasing IT management & costs
Database downtime results in lost revenue and worker productivity
The Right Solution Depends on Nature & Size of Business Need

Scale Out with Massive Parallel SW Resilient Computing
Application Consolidation
Business Nature
System x Enterprise BladeCenter Business Applications System x Rack System x iDataPlex
Infrastructure Applications
System x Tower
1s
10s
100s
1000s
10,000s
Implementation Size
10
Top 20 eX5 Technologies
Understand these; how they benefit a clients business; and be ready to pull these out of your back pocket in your discussions with the client, or to insert into a proposal.
eXFlash SSD
Technology Technology
Embedded Hypervisor
Technology
Performance
Redundant I/O
Technology
Workload Optimized Models

Technology
10Gb Ethernet
Technology
Technology
QPI Scalability
Scalable Nodes
EXA Scalability
Scalable Nodes
Memory ProteXion
Memory
Memory Mirroring
Memory
MAX5 Expansion
Memory
Memory Buffers
Memory
FlexNode Partitioning & Failover

Management
Light Path Diagnostics
Hot-Swap Components
IBM Systems Director

Management
IMM
Virtualization Manager
Common Architecture
Management
Management
Management
Management
Management
Points to Ponder
How important is investment protection for your x86 server investments?
Do you have memory constraints or under-utilized processors?
Do you have physical space constraints?
Do you want a proven, reliable platform for database or virtualization?
Topic 2 Agenda
> Client Challenges
> eX5 Systems and Innovations

> Target Workloads > Selling Value to Enterprise Customers > Review

eX5 Systems & Innovations

eX5 Systems: x3850 X5; enhances the current generation with more capability than ever HX5; extends the value of Enterprise X-Architecture to BladeCenter x3690 X5; a new design offering best density for enterprise computing Workload Optimized Systems; for ex. x3950 X5, the highest capability x86 system ever eX5 Innovations: MAX5; exclusive to eX5, enabling up to 2x the memory capacity eXFlash; exclusive to eX5, 97% less expensive for same database performance FlexNode; exclusive to eX5, enables changeable systems to best match client needs
eX5 portfolio: more workload capability, new entry point, more choices
The fifth generation extends Enterprise XArchitecture
3/30 Announce!
Four generations of enterprise x86 leadership in a scalable 4U/4S format.
IBM System x3850 X5
Delivering more workload capability than ever.
IBM BladeCenter HX5
Extending the value of the Enterprise X-Architecture to a blade server.
IBM System x3690 X5
New entry point for enterprise x86 technology.
eX5 Portfolio Systems for a Smarter Planet
System x3850 X5
Consolidation, virtualization, and database workloads being migrated off of proprietary hardware are demanding more addressability
BladeCenter HX5
4U / 4-Way Scalable
Demand for minimum footprint as well as integrated networking infrastructure has increased the growth of the blade form factor.
Broad coverage for most enterprise applications, server consolidation, virtualized workload enablement.
System x3690 X5
Powerful and scalable system allows some workloads to migrate onto 2-socket design that delivers enterprise computing in a dense package
IBM Systems & Technology Group Education & Sales Enablement 16
Selling eX4 and eX5

Check on OI deck
Still the only x86 server to exceed 1M tpmC Still the only scalable x86 server from Tier 1 OEM Still the only server to provide pay as you grow Still the leader in RAS features/functions Clients: Current client roll-outs Deployments already started on eX4 Pay as you grow eX4 expansions Required deployments in 1Q
Clients will phase in new technology Clients will leverage for new deployments Clients will adopt for virtualization / consolidation Clients will migrate from competitive HW for advantages Clients: Long range projects Competitive take-outs Strategic new application deployments New virtualization/consolidation initiatives Sellers: Leverage new technology in competitive accounts Initiate testing for new strategic applications Build into virtualization/consolidation proposals Call on long dormant accounts
Sellers: Finish projects where it makes sense Promote x-Architectures life span Expansions to existing eX4 implementations 1Q tactical projects
System x and BladeCenter Portfolio
New eX5 Offerings New 1- & 2-Socket Offerings
Large symmetrical multiprocessing (SMP)

x3850 X5 Cluster 1350
Clusters, HPC, Virtualization, Web 2.0 & Cloud
Scale up / SMP computing
iDataPlex
dx360 M3
High density
x3690 X5 x3755 x3650 M3 x3400 M3 x3500 M3 x3550 M3 x3630 M3 x3620 M3 x3350 HS12/22/22V LS22/42 JS12/22/23/43 QS21/22 HX5 BladeCenter S, E, H, T, HT
x3100 x3200 M3
x3250 M3
Scale out / distributed computing
System x, BladeCenter & iDataPlex Market Segments

Different Solutions for Different Applications
Towers
High Performance Computing (HPC) / Maximum Virtualization
Racks
BladeCenter
Q S 2 2 J S 2 3
iDataPlex
d x 3 6 0 M 2
L S 4 2
d x 3 6 0 M 3
H X 5
H S 2 2 V
Web 2.0 / Web 3D

x 3 6 5 0 M 3 x 3 8 5 0 X 5 / x 3 9 5 0 X 5
L S 2 2
x 3 7 5 5
x 3 5 5 0 M 3
x 3 5 0 0 M 3
H S 2 2
x 3 6 9 0 X 5
Business Applications
x 3 4 0 0 M 3
x 3 2 5 0 M 3
x 3 1 0 0
Intel Processor(s) AMD Processor(s) IBM POWER IBM PowerXCell

J S 1 2 H S 1 2
x 3 2 0 0 M 3
Infrastructure Applications
M 3
eX5 Enterprise Server Portfolio
HX5 Scalable high end blade for high density compute and memory capacity
x3850 X5 Most powerful System x platform for enterprise apps
x3690 X5 Superior performance with maximum memory capacity
4U, 4 Socket Proc: Intel Xeon 7500 4, 6, & 8 core Mem: 32 DIMM /128GB HDD: 4 x 3.5
Enterprise 4 Socket Proc: Intel Xeon 7500 4, 6, and 8 core Mem: 64 DIMM / 1TB MAX5 96 DIMMs / 1.5 TB HDD: 8 x 2.5 Sample Applications
High End-, 2 Socket Proc:Intel Xeon 7500 4, 6, and 8 core Intel Xeon 6500 4, 6, and 8 core Mem: 32 DIMM / 512GB MAX5: 64 DIMMs, 1TB HDD: 16x 2.5 Sample Applications Internal Database Enterprise Clusters Virtualization
HPC DB
Sample Applications
Virtualization Database Modeling & Simulation

HPC DB SCON Ent. App. Collab.
Database ERP Large Scale Virtualization

HPC DB SCON Ent. App. Collab.
HX5
X3850 X5
SCON Ent. App. Collab.
X3690 X5
eX5 Systems
IBM BladeCenter HX5

Scalable high end blade for high density compute and memory capacity
Scalable blade server enables standardization on same platform for twoand four-socket server needs for faster time to value, while delivering peak performance and productivity in high-density environments.
Maximize Memory
1.7x greater performance over 2S EP systems while using same two processor SW license MAX5 memory expansion to 320GB in 60mm for over 25% more VMs per processor compared to competition
Minimize Cost
Upgrade to 80 DIMM for max memory performance or to save up to $6K by using smaller, less expensive DIMMs Memory bound VMWare customers can save over $7K in licensing with memory rich two socket configurations
System Specifications
2x Xeon 7500 and 6500 series CPUs (4C/6C/8C) 16x DDR3 VLP DIMMs MAX5 memory expansion to 2 socket 40 DIMM Scalable to 4S, 32 DIMM or 4S, 80 DIMM Up to 8 I/O ports per node Up to 2x SSDs per node Optional 10GB Virtual Fabric Adapter / FCoEE Internal USB for embedded hypervisor IMM, uEFI, and IBM Systems Director
Simplify Deployment
Get up and running up to 2X faster by qualifying a single platform for 2 and 4 socket server needs Partitioning of 4 socket to two 2 sockets without any physical system reconfiguration, and automatically fail over for maximum uptime
eX5 Systems
IBM System x3850 X5

Flagship System x platform for leadership scalable performance and capacity
Versatile four-processor, 4U rack-optimized scalable enterprise server provides a flexible platform for maximum utilization, reliability and performance of compute- and memory-intensive workloads.
Maximize Memory
64 threads and 1TB capacity for 3.3x database and 3.8x the virtualization performance over industry two socket Nehalem EP systems MAX5 memory expansion for 50% more virtual machines and leadership database performance
Minimize Cost
Lower cost, high performance configurations reaching desired memory capacity using less expensive DIMMs eXFlash 480k internal IOPs for 40x local database performance and $716k savings in equal IOPs storage
System Specifications
4x Xeon 7500 series CPUs (4C/6C/8C) 64 to 96 DDR3 DIMMs 6 open PCIe slots (+ 2 additional) Up to 8x 2.5 HDDs or 16x 1.8 SSDs RAID 0/1 Std, Optional RAID 5/6 2x 1GB Ethernet LOM 2x 10GB Ethernet SFP+ Virtual Fabric / FCoEE Scalable to 8 socket, 192 DIMM Internal USB for embedded hypervisor IMM, uEFI & IBM Systems Director
Simplify Deployment
FlexNode Partitioning and Automatic Node failover for maximum flexibility and application uptime Pre-defined database and virtualization workload engines for faster deployment and faster time to value
IBM System x3690 X5

Industrys first high end scalable 2-socket for maximum memory and performance Maximize Memory, Minimize Cost, Simplify Deployment
Key Features High End Scalable 2-Socket System Customer Benefits > 70% more transactions per minute and 2x more virtual machines then industry leading 2-socket x86 (Intel Xeon 5500 Series processor) systems > Scalable to 4-socket, 64 DIMM and 4-socket 128 DIMM > 2U form factor for industrys first entry high end platform
MAX5 Memory Expansion
> 46% more virtual machines at same software license costs > 12% more database transactions processed per minute and
27% more performance per watt > Achieve 4-socket memory capacity with 2-socket software license costs and cheaper 2-socket only processors
16 HDD capacity plus HighIOPs eXFlash
> 8 TB drive capacity for large database storage > eXFlash 720k internal IOPs for YYx local database performance
over traditional spinning disks > $2M savings over equal IOPs external storage
Automatic Node Failover, Memory ProteXion, and Predictive Failure Analysis Flexible Configurability and FlexNode Partitioning
> Greater reliability per virtual machine over 2-socket EP clusters > Greater system uptime than monolithic design > Half the cost of a 4-socket and still have 2-socket headroom > Cut per-socket license savings by 50% by purchasing a system
with 2 fewer sockets and still have 32 threads and 64 DIMMs
Where to win
Target Workloads: Virtualization, Local Databases, and Clustered Enterprise Apps Target Industries: All Sectors & GB, particularly Finance, Industrial and Federal Target Customers: HP and Dell 4-socket EX, 4-socket AMD, and 2-socket EP customers
IBM Systems & Technology Group Education & Sales Enablement 23 2009 IBM Corporation
Maximize Memory: 64 bit Applications and Mainstream Virtualization are accelerating need for more memory
Systems Will Have the Largest Memory Capacity As much as twice the amount of memory as competitive systems
64 DIMMs
192 DIMMs
x3690 X5 w/MAX5 (2-socket / 64 DIMMS)
40 DIMMs
32 DIMMs
HX5 w/MAX5 (2-socket / 40 DIMMS)
128 DIMMs 96 DIMMs 80 DIMMs 64 DIMMs
128 DIMMs
18 DIMMs
HX5 w/MAX5 (4-socket / 80 DIMMS)
MAX5: Memory Access for eX5

Greater productivity and utilization through memory expansion and flexibility
Take your system to the MAX with MAX5 MAX memory capacity An additional 32 DIMM slots for x3850 X5 and x3690 X5 An additional 24 DIMM slots for HX5 MAX virtual density - Increase the size and number of VMs MAX flexibility - Expand memory capacity, scale servers, or both
MAX productivity - Increase server utilization and performance

MAX license optimization - Get more done with fewer systems
Revolutionary memory expansion with MAX5

With embedded memory controllers, memory capacity is tied to processors But not with eX5MAX5 memory expansion breaks the rules
MAX5 for System x
Expand memory capacity, now or later, with or without
adding more processors you choose Up to double the number of memory DIMMs 40 DIMMs in a 2-socket Blade system 80 DIMMs in a 4-socket Blade system 64 DIMMs in a 2-socket rack-optimized system 96 or 128 DIMMs in a 4-socket rack-optimized system 192 DIMMs in an 8-socket rack-optimized system Up to 3TB memory in an 8-socket system Over five times the memory capacity in two sockets vs. todays leading two-socket systems Provides the memory customers have needed for database and virtualization up to 100% more virtual machines Allows higher memory capacity to be reached with less expensive DIMMs for more economical high end implementations
MAX5 for BladeCenter
eX5 eXFlash: Maximum internal storage performance

Combination of solid-state disk technology and highspeed controller architecture deliver extreme performance to replace limited IOPs of traditional HDDs
Maximize performance 30x performance increase for local databases 90% better performance per watt for database-type workloads Maximize cost savings 100 to 1 replacement ratio of traditional drives, replacing thousands of drives and cables $350,000 savings/eXFlash over equal IOPs HDDs 10x reduction in energy for enterprise configurations Up to 30x greater solution density over traditional HDD solution Maximize reliability RAID 5/6 controller for redundant data storage reliability at 37.5% greater capacity 64x greater reliable customer solution over traditional HDDs
eXFlash Features
Up to 3 eXFlash packs per system UP to 240,000 IOPs, 1.6TB per eXFlash RAID 5/6 and high throughput non-raided Hot swappable, front accessible, modules
FlexNode: Feature allows a single System to dynamically become two distinct Systems or back again
FlexNode benefits include: Scheduled Provisioning: Run interactive apps by day on a 2P system and batch jobs by night on 4P system Faster Qualification: Qualify a single platform for 2- and 4- socket, or 4and 8- socket server needs Optimize SW licensing costs: Execute partitions to optimize SW licensing costs when priced per system cores Built-in virtualization: Run multiple OSs on the same box without hypervisor overhead Greater security: Workload isolation to assure quality of service
One 4P System Two 2P Systems
eX5 FlexNode automatic node failover
eX5 Innovations
Automatic node failover makes eX5 multi-node systems the most reliable What is it
If one node in a multi-node system experiences a fatal error and a shutdown, the multinode system will reboot After reboot the remaining system continues to operate without the failed node
Customer value
Greater uptime: Automatic reboot brings the eX5 system back up automatically. Monolithic multi-socket systems will stay down until the fatal error is resolved. Simpler management: Easier identification of the failure
Other 8S systems Back up and running! Down until help arrives!
Automatic reboot
Total system failure
eX5 Unique Business Value Technology
Feature MAX5
Function
Client benefit
Expand memory capacity Scale beyond QPI

constraints
Process up to 50% more transactions per Deploy a 2S x3690 X5 and achieve the same # of
VMs as a competitive 4S at 50% lower software cost Lower cost for equal database performance Save up to $12,000 per server in DB memory costs Lower cost for Same # Virtual Machines Save up to $12,000 per server with virtualization configurations system than the industry for $$ savings
eXFlash
Maximize SSD capacity Increase IOPS
Replace traditional drives at a 43:1 ratio for $$

and space savings Maximize uptime with 64x greater reliability Improve database performance by 40x Spend over $795K less for the same performance
FlexNode
Automatic node failover for

greater uptime than monolithic systems Node partitioning allows redeployment of systems on a project-by-project or dayto-night basis
Keep systems up and running for greater

productivity Reduce requirement for multiple sets of systems
KNOWLEDGE CHECK
1. Name the three servers that are built on eX5 architecture.
Topic 2 Agenda
> Client Challenges
> eX5 Systems and Innovations
> Target Workloads

> Selling Value to Enterprise Customers > Review

Maximize Memory Minimize Cost Simplify Deployment
The broadest portfolio of systems optimized for your most demanding workloads
eX5 Systems are Built for Enterprise Workloads
Virtualization / SCON Unmatched memory capacity for better workload density, more reliability/availability features for confidence consolidating workloads, scalability greater than 4-way for better economies of scale Database Greater processor, memory and I/O performance for larger, faster databases; greater reliability/availability for more confidence in leveraging the value of x86 design, scalability greater than 4-way for payas-you-grow as your business prospers Enterprise Applications With high performance, energy-efficient design to lower combined with the reliability and availability necessary for confidence in running your business on x86 servers
eX5 Systems
eX5 is Optimized for Target Workloads

All three eX5 products were designed for targeted customer markets: > Database, Virtualization, and Enterprise Applications IBM innovative technology and features on eX5 deliver leadership solutions to these key workloads > MAX5 and eX5 eXFlash innovations
These innovative technologies are available in pre-assembled, performance optimized, configured models for each eX5 system for specific workloads > eX5 Database Engines, eX5 Virtualization Engines
IBM Expert Performance Usage Guidance is provided for each workload to help deliver the right solution for customer needs > Workload configuration sizing guides, Workload system configurators, and Workload best practices white papers IBM complete solutions from IBM SWG/STG are available that deliver and IBM software stack solution on eX5 Workload Optimized Engines > IBM Smart Analytics Systems 2050 & 5250, Integrated Smart Analyzer, IBM CloudBurst
Simplify deployment with eX5 workload optimized systems

Workload Optimized Systems available across eX5 portfolio; Pre-integrated and sized for small, medium, large database & virtualization workloads
Highest performance x86 system optimized for databases & virtualization
Reduce costs with systems management
IBM System x3850 X5
Workload Optimization
Combining the benefits of BladeCenter and Workload Optimized Systems for databases & virtualization
IBM BladeCenter HX5
IBM System x3690 X5
Unique entry system enables benefits of reduced licensing fees and optimized for databases & virtualization
Example Product Segmentation

Small to Large businesses Smaller remote environments Stand-alone requirements
Branch/Satellite/Remote Office All in one packaging requirement Fixed function tasks Security in high traffic areas Rack to blade consolidations Dense IT environments Mixed use remote sites
Tower
Blades
Large consolidation environments Server & infrastructure replacement BCS remote environment consol Small to Large businesses Small-medium virtualization projects Segmented workloads Existing fit for purpose Heavy vertical workloads Large virtualization projects Legacy system replacement HPC / Analytic workloads WEB2.0 environments Massive scaling
System x
Rack
Server consolidation Spans few servers/location to many Mainstream virtualization Fit existing infrastructure
eX4
Database, BI, ERP, etc. Replace Sun, HP Risc Maximum virtualization density
Specialty
Pharma, Insurance, Finance National Labs/Universities WEB2.0 (Facebook, Linkedin, etc.)
Topic 2 Agenda
> Client Challenges
> eX5 Systems and Innovations > Target Workloads
> Selling Value to Enterprise Customers

> Review

Grow your IT as needed with System x and BladeCenter scalability
BladeCenter HX5 with MAX5 2-socket, 40 DIMMs
BladeCenter HX5 with MAX5 4-socket, 80 DIMMs
System x3690 X5 with MAX5 2-socket, 64 DIMMs
System x3850 X5 with MAX5 4-socket, 96 DIMMs
Pay as you grow with unprecedented scalability in eX5. With the IBM System x3690 X5, x3850 X5, and BladeCenter HX5, the innovative interconnects allow you to pay as you grow and expand from 2 or 4 sockets to 4 or 8 sockets or even scale up your memory capacity with MAX5. This allows you to grow as your business needs expand, transitioning or qualifying applications or adding incremental performance capacity when you need it without costly up-front investments. Provides a platform that is optimized for database processing, enterprise applications and consolidated virtual-server environments.
With BladeCenter, grow as needed simply by sliding in new blades. Choose from a wide variety of blade-based and rack-based systems to easily grow your Cluster 1350.
IBM BladeCenter HX5

Much more than your run-of-the-mill four-socket blade. Part of the eX5 portfolio, this blade maximizes memory, minimizes costs, and simplifies deployment. Top 10 Reasons to buy HX5 TODAY!
1.
Up to 2X the memory capacity with MAX5
2.
3. 4. 5. 6.
Over 2X or more average VMs than Neh-EP 2S

Over 2.6X the CPU core capacity compared to Neh-EP 2S Scalable to 4 socket and 80 DIMM expanded configurations Fits into existing BladeCenter H, BC-S and BC-HT chassis Over 2X I/O ports of HP 4S blade with 4S HX5 BPE4 expansion
HX5 is workload optimized for virtualization and database environments PLUS
7.
8. 9.
Node partitioning for unmatched flexibility

Node failover for unmatched availability Common eX5 architecture across racks and blades
For more information, [CLICK HERE] to access the eX5 Sales Support site!
10. Preconfigured Workload Optimized Models for faster

time to value
40
Target customers for HX5

IT Opportunities
Customer running compute intensive workloads on rack servers, but looking to standardize on blade servers Address datacenter power constraints Simplify datacenter management Customers who want to increase the size and # of VMs per server Customers who want to increase the size and speed of database applications 4S HP blade customer 4S AMD blade or rack customer Customer looking to transition from proprietary systems onto blade servers Applications either CPU, memory or I/O constrained Customer looking to reduce number of server configurations they support
Financial Opportunities
Impending events such as end of lease or ELA renewal Reduce cost of system acquisition Reduce operating costs (systems management / power & cooling)
IBM System x3850 X5

Transition from the x3850 M2 Today!
x3850 offers 3X the performance and enhanced features including MAX5 memory expansion and workload optimized models to maximize memory, minimize costs, and simplify deployments Top 10 Reasons to make the switch TODAY! 1 2X the memory capacity, expandable to 3X with MAX5 2 3X the performance of todays system
3 4X the SAS capacity with 8 HDDs and 300GB 2.5 SAS drives 4 1.6TB of hot-swappable, RAID 5, eXFlash technology 5 Next generation PCIe Gen 2 IO interface
6 Full height, full length, double wide x16 PCIe adapter support 7 Standard dual port Emulex 10GB Virtual Fabric adapter 8 Scalable to 8 socket and greater configurations 9 Preconfigured x3950 X5 workload optimized models 10 Common eX5 architecture across racks and blades
x3850 X5 is workload optimized for enterprise scale up environments!
For more information, [CLICK HERE] to access the eX5 Sales Support site!
Key questions for clients reveal compelling reasons to act

How important is investment protection for your x86 server investments? > The x3850X5 / x3950 X5 and x3690 X5 provide an environment to protect the clients investment with scalability, memory expansion, and node partitioning to allow the client to deploy the system they need, when they need it.
Do you have memory constraints or under-utilized processors? > MAX5 allows the x3690 X5 and x3850 X5 to expand memory independently of the processor to increase the productivity of a single system Do you have physical space constraints? > clients that are running out of space with 1U and 2U rack servers can consolidate onto a smaller number of high-end systems, saving (among other things) space. Additionally, reduce the need for external storage by consolidating HDD to SSD at 43:1 Do you want a proven, reliable platform for database or virtualization? > The x3850 X5/X3950 X5 and x3690 X5 offer mainframe inspired technologies to allow for significant reliability features in an industry standard x86 server. Memory mirroring, RAID memory, redundant I/O links for example are technologies borrowed from the mainframe to increase system reliability.
KNOWLEDGE CHECK
> What workloads are best suited to enterprise servers such as the x3850 X5 and
x3690 X5?
Topic 4 Agenda
> Client Challenges
> eX5 Systems and Innovations > Target Workloads > Selling Value to Enterprise Customers
> Review

Review
Maximize Memory Over 5x more memory in 2 sockets than current x86 (Intel Xeon 5500 Series) systems Nearly 8x more memory in 4 sockets than current x86 (Intel Xeon 5500 Series) systems More memory delivers 60% more virtual machines for the same license cost Minimize Cost 50% less VMware license cost on eX5 for same number of virtual machines Save over $1M USD in external database storage costs Simplify Deployment Leverage IBM Lab Services experts to configure and install hardware and software Workload Optimized solutions reduce deployment from months to days IBM Systems Director provides automated image
deployment and pre-configured server identity
Thank you five times over The significance of 5 around the world
Back Up
BACK UP SLIDES
IBM System x3850 X5
Flagship System x platform for leadership scalable performance and capacity Maximize Memory, Minimize Cost, Simplify Deployment
Key Features Leadership High End Scalable System Customer Benefits > Up to 3x SAP performance over previous industry 2-socket systems > 3.3x greater database performance and 3.6x more virtual machines than industry leading 2-socket x86 (Intel Xeon 5500 Series processor) systems > Scale via QPI from 4-socket, 64 DIMMs to 8-socket, 128 thread, 128 DIMM performance (192 DIMMs with MAX5)
MAX5 Memory Expansion > Scale memory independently of processors, adding 32 DIMMs of extra memory capacity and 16 extra memory channels for no compromises > 50% more virtual machines and leading database performance over competitor 4-socket systems > Lower cost, high performance configurations reaching desired memory capacity using less expensive DIMMs eXFlash for HighIOPs database performance
How to Beat HP Beat HPs 4S & 8S EX offerings with x3850 X5 plus MAX5 Memory Expansion for leadership performance Target 4S customers who need large memory capacity without additional processors for virtualization, consolidation, and database workloads Focus on minimizing total solution costs with eXFlash and reduced software licenses
> 480k internal IOPs for up to 200x local database performance

over traditional spinning disks > $1.3M savings in equal IOPs external storage
Automatic Node Failover, > 6x the reliability per virtual machine over 2-socket clusters Memory ProteXion, and > Greater system uptime during failures than monolithic design Predictive Failure Analysis FlexNode Partitioning and > Purchase once, and configure as needed for project lifecycle Flexible Configurability > Reduce software license costs by expanding memory capacity with eX5 rather than purchasing more processors Where to win
Target Workloads: Virtualization, Database, and Enterprise Applications Target Industries: All Sectors & GB, particularly Finance, Industrial and Federal Target Customers: Sun Sparc, HP Itanium and HP and Dell 4- and 8-socket customers
IBM BladeCenter HX5
Scalable high end blade for high density compute and memory capacity Maximize Memory, Minimize Cost, Simplify Deployment
Key Features High End Scalable Blade Customer Benefits > Maximum compute capacity with 64 thread 4 processor blade with 32 high speed memory channels for maximum throughput > 1.7x greater performance over 2-socket EP systems while using same two-processor SW license > Save over 30% in 4-socket CPU costs compared to HP with 4socket 80D MAX5
MAX5 Memory Expansion
> Memory capacity up to 320GB in a 60mm design for over 25%

more VMs per processor compared to competition > Memory bound VMware customers can save over $10K in licensing with memory rich 2-socket configurations > Upgrade to 80 DIMM for max memory performance or to save over $4K by using smaller, less expensive DIMMs
How to Beat HP Undercut HPs 4S blades with denser, cost optimized 4S 32 DIMM HX5 or beat it with 4S 80 DIMM leadership MAX5 HX5 Stomp HP BL490C virtualization blade with over 2x the memory capacity for the same software license cost Deliver faster time to value with single scalable platform for 2 and 4 socket needs
FlexNode Partitioning and Automatic Node Failover
> Get up and running up to 2x faster by qualifying a single

platform for 2- and 4-socket server needs > Partitioning of 4-socket to two 2-sockets without any physical system reconfiguration, and automatically fail over for maximum uptime
Investment protection
> Start with a 2-socket system and add capacity on demand with
scalability
> No system premium or parts on the floor to upgrade or boost

Where to win
memory > Separation of memory capacity from processors, enabling license constrained memory rich configurations
Target Workloads: Virtualization, Database, Modeling & Simulation Target Industries: Finance, Industrial, and Federal Target Customers: HP 4S BL680c G5/G6 and 2S BL490c customers

04 - High End - Brand Manager

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04 - High End - Brand Manager

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Topic 4: Enterprise Servers for Enterprise Workloads

By the end of Topic 4, you should be able to:

> > > >

IBM Systems & Technology Group Education & Sales Enablement

2009 IBM Corporation

> Client Challenges

Brackets denote emphasis

What challenges do your customers face?

IBM Systems & Technology Group Education & Sales Enablement

2009 IBM Corporation

A smarter planet demands smarter systems

Clients need systems that:

Scale quickly and efficiently.

Remove memory bottlenecks.

High Utilization & Lower OPEX

eX5 will lead the way

eX5 leadership for an evolving marketplace with increasing demands

2010 5th Generation

2007 4th Generation

2001 1st Generation

IBM 5Systems & Technology Group Education & Sales Enablement

2009 IBM Corporation

It all starts with Compelling Reasons to Act

IBM Systems & Technology Group Education & Sales Enablement

2009 IBM Corporation

Enterprise x86 client Pain Points

Running enterprise workloads on proprietary platforms

Concerns with growth

IBM Systems & Technology Group Education & Sales Enablement

Enterprise x86 client Pain Points

Number of systems to manage

Utilization Rates Low

IBM Systems & Technology Group Education & Sales Enablement

Enterprise x86 client Pain Points

Need more memory, processing power, and room to grow

PAIN PAIN PAIN

Server sprawl increasing IT management & costs

Database downtime results in lost revenue and worker productivity

IBM Systems & Technology Group Education & Sales Enablement

2009 IBM Corporation

The Right Solution Depends on Nature & Size of Business Need

System x Enterprise BladeCenter Business Applications System x Rack System x iDataPlex

Top 20 eX5 Technologies

Workload Optimized Models

FlexNode Partitioning & Failover

Light Path Diagnostics

IBM Systems Director

IBM Systems & Technology Group Education & Sales Enablement

2009 IBM Corporation

How important is investment protection for your x86 server investments?

Do you have memory constraints or under-utilized processors?

Do you have physical space constraints?

Do you want a proven, reliable platform for database or virtualization?

IBM Systems & Technology Group Education & Sales Enablement

2009 IBM Corporation

> eX5 Systems and Innovations

Brackets denote emphasis

eX5 Systems & Innovations

IBM Systems & Technology Group Education & Sales Enablement

2009 IBM Corporation

Four generations of enterprise x86 leadership in a scalable 4U/4S format.

IBM System x3850 X5

Delivering more workload capability than ever.