HINDUSTAN UNILEVER

SUBMITTED TO: APARAJITA DASGUPTA AMIST SUBMITTED BY: MAVERICKS

FMCG SECTOR
FMCG stands for Fast Moving Consumer Goods. Products consumed on daily basis like Butter Potato Chips Toothpaste Razors Household Care Products Packaged Food and Beverages, etc. Indian FMCG Sector is one of the largest sector in the economy (24% contribution to GDP in 2012). Total Market Size US$ 13.1 billion

CHARACTERISTICS OF FMCG SECTOR

From the consumers' perspective: Frequent purchase Low involvement (little or no effort to choose the item products with strong brand loyalty are exceptions to this rule) Low price From the marketers' angle:

High volumes Low contribution margins Extensive distribution networks High stock turnover

SCOPE OF STUDY
Rural Indian Market
Rural India accounts for 40% of the total FMCG Market. FMCG market expected to cross US$ 80 billion by 2026.

TOP 10 FMCG BRANDS IN INDIA (2012)

1. ITC (Rs. 151,078 Cr) 2. Hindustan Unilever Ltd. (Rs. 67,858 Cr) 3. Nestle India (Rs. 39,819 Cr) 4. Dabur India (Rs. 18,632 Cr) 5. Godrej Consumer Products (Rs. 13,335 Cr) 6. P&G India (Rs. 12,838 Cr) 7. Colgate-Palmolive (Rs. 12,764 Cr) 8. GlaxoSmithKline (Rs. 9,842 Cr) 9. Marico (Rs. 9,078 Cr) 10.Emami (Rs 6,836 Cr)

HINDUSTAN UNILEVER
Incorporation Year 1933
Industry Group Household Care. Main Products Cosmetics, toiletries, soaps & detergents. 51% subsidiary of Unilever. Largest Indian FMCG Company (excluding cigarettes). Over 50 brands across various categories. Extensive Distribution Network. Powerful brands. High-Quality Management.

HUL PORTFOLIO

HUL PORTFOLIO

HUL SWOT ANALYSIS

Strengths: o HUL has presence across the world and coverage is very wide. It has its established distribution network in urban, suburban and rural areas in India. o Financial position of the company is very strong. o Enjoying very high reputation in markets with popular brands in the FMCG sector. o Low cost operations in India. Opportunities: o Indian market is very large and still it is uncovered. (Rural Market) o Export potential is there and can be utilized. o Opportunity for boosting sales and revenue is very good. Threats:

o Imports from China at lower cost creating difficulty.

o Unstable Political Conditions. o Slowdown in demand due to local factors in India economy.

Weakness:

o Export of its products is low because it has its units across the world.

o Tough competition is being faced from local and international players in markets
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HUL RECOGNITION AND AWARDS