King Saud University College of Business Administration Marketing Department

Electronic Marketing project presentation

MKT 403

Submitted To: Reem Al-Shehri Submitted On: 5\7\2013

Cookiebrownie is a web site that offer homemade sweets

that combine between delicious taste and special packaging.

Cookiebrownie owners are Manal and Latifa Al-Zamil,

it was launched in May 2012 by participate in small bazar .
To communicate with Cookiebrownie visit :
website www.cookiebrownie-sa.com Instagram & twitter& facebook account : cookiebrownie1

Situation Analysis:
SWOT Analysis. 4 Cs Analysis.

SWOT Analysis: Our immediate environment is Saudi citizens specially women in Riyadh, but we have a chance to expand our environment and deliver our product to other cities if we exploit our strength and external opportunities correctly.

SWOT Analysis
Strength :

SWOT Analysis
Weaknesses:

SWOT Analysis
Opportunities:

SWOT Analysis
Threats:

Cookiebrownie had many issues in business and we are trying to

avoid them and get beyond it by focusing in our strength and opportunities and trying to minimize our weaknesses and threats.

The key issues that have emerged:

Situation Analysis:
4 Cs Analysis:
Customer: Company:

Competitors:
Ms.cookies Have no price tag . Only in Eastern Region. Only cookies. 6684 Flowers on Twitter.

Golden sweets

Very High price. 10983 Flowers on Instagram. 5395 flowers on twitter.

Situation Analysis:
Changes:

Objectives and Strategy

Increase profit (ROI) by the end of 2013
Throughout:

Increase reached customers & brand recognition by 20%

Google analytic tools:

Friendly GUI

Objectives and Strategy

Increase customer satisfaction.

Objectives and Strategy

Manage our Reputation.

Expand the business to be business to business.

E-Marketing Mix
The internet is changing the way we sell our products and services. Consumers now use the internet to research and purchase products & services online. Product: o o o o o Three types of cookies. Ginger Biscuit. Brownies. Sinnamon tart. Two type Maven. it ranges from 1 SR to 6 SR .

Price :

E-Marketing Mix
Promotion: Advertising is conducted online through
Facebook, and twitter instagram , blogger, Ad word.

o Blogger:

o Twitter: o Instagram: is the most attractive social media for women .

Promotion

Promotion
o Facebook: o Google Ad word:

E-Marketing Mix
Place: CRM:

Cookiebrownie
by implementing these strategies we achieved higher return on investment and better business outcomes , greater brand awareness and increasing in website , social media visitors and flowers.
Increasing in
profit Twitter flowers

(2012-2013)
4149 1352

Instagram flowers
Website visit

3776
34%

The website

Done By:
Asma al-Sanad Hanan Al-Asmari Rana Al-Anazi Arwa Al-Nahdi 429202023 430200796 432942527 429200008