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  • SDL Yahoo Crisis Management For SocialTimes

    Transféré par

    Devon Crowe
    1K vues5 pages
    Yahoo CEO Marissa Mayer sparked debate among remote workers worldwide when she introduced a new telecommuting policy in February that sent many of her own employees back to the office. After a period of silence, Mayer defended her decision, adding that it "was wrongly perceived as an industry narrative." Wrong or not, she had the public's attention. This analysis of public sentiment by social media management company SDL shows that while people's perceptions of Mayer improved when she extended maternity leave for new mothers and added some perks for fathers and adoptive parents, their interest in the story waned overall.

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    SDL Yahoo Crisis Management for SocialTimes

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    Yahoo CEO Marissa Mayer sparked debate among remote workers worldwide when she introduced a new telecommuting policy in February that sent many of her own employees back to the office. After a period of silence, Mayer defended her decision, adding that it "was wrongly perceived as an industry narrative." Wrong or not, she had the public's attention. This analysis of public sentiment by social media management company SDL shows that while people's perceptions of Mayer improved when she extended maternity leave for new mothers and added some perks for fathers and adoptive parents, their interest in the story waned overall.

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    Attribution Non-Commercial (BY-NC)
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    1K vues5 pages

    SDL Yahoo Crisis Management For SocialTimes

    Transféré par

    Devon Crowe
    Yahoo CEO Marissa Mayer sparked debate among remote workers worldwide when she introduced a new telecommuting policy in February that sent many of her own employees back to the office. After a period of silence, Mayer defended her decision, adding that it "was wrongly perceived as an industry narrative." Wrong or not, she had the public's attention. This analysis of public sentiment by social media management company SDL shows that while people's perceptions of Mayer improved when she extended maternity leave for new mothers and added some perks for fathers and adoptive parents, their interest in the story waned overall.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PPTX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 5

    7000 6000 5000 4000 3000 2000 1000 0

    No WorkFromHome Policy No Work-From-Home Released

    Parental policy

    Based on 49,048 results Parental Policy Improved

    7000 6000 5000 4000 3000

    7,082
    Based on 47,121 results

    2,201 1,200 2000 1000 23 359


    0

    3256 2,218

    1,643 304 582 341 256 153

    800 700 600 500 400 300 200 100 0

    811 751
    Based on 2,326 results

    212

    266 35 22 33

    No Work-From-Home policy created a spark and droved conversation volume of Yahoo up tremendously for a month after. Parental policy draw attention at first, yet the topic remained interesting to social media for one following week only.

    No Work-From-Home Policy
    Based on 47,121 results

    Parental Policy
    Based on 2,328 results

    7% 18%

    5% 2%
    Twitter Media News

    5% 6% 3% 22% 63%

    68%

    Message Board/Forum

    Blog
    Social Network

    Top domain:

    twitter.com/dailygawk twitter.com/homesbusiness twitter.com/newworldads businessinsider.com huffingtonpost.com reddit.com blog.penelopetrunk.com linkedin.com

    Top domain:

    twitter.com/dailygawk twitter.com/whattoexpect twitter.com/gossippiggy bullfax.com money.cnn.com mothering.com/community blog.penelopetrunk.com linkedin.com

    800 700

    No Work-From-Home Policy
    Positive Mention Negative Mention Based on 8,599 sentimental results of total mentions Based on 8,337 sentimental results

    749

    679 Parental Policy


    Based on 309 sentimental results

    600
    500 400 300 200 100 0

    51%

    49%

    No Work-From-Home Released

    37% 63%

    Parental Policy Improved

    97

    59

    There were weighty rises in both positive and negative mentions of Yahoo on social media channels, the two trends fluctuated differently during the crisis. Yet the total volumes of negative and positive opinions were approximately equal (4,324 and 4,275 respectfully).

    Best Buy, Yahoo And Telecommuting: The Problem Isn't Distance - It's management- Forbes #management http://dld.bz/cnCdp (link)

    Richard Branson Says That Marissa Mayer Got It Wrong About Remote Employees http://read.bi/V4SNOP (link) A takeaway on Yahoo #wfh outcry: Jobs may get done when employees work from home, but careers are made in the office. http://tl.gd/l5tp7t (link)

    Back To the Stone Age? New Yahoo CEO Marissa Mayer Bans Working From Home: The Best-Paying Work-At-Home Jobs J... http://binged.it/Yy3LMD (li nk)

    Marissa Mayer: "I don't think that I would consider myself a feminist" CEO of Yahoo http://t.co/x64tfB6HlD #women #feminism #ceo (link)

    That's why we need more women in the boardroom! "@CNN: Yahoo's maternity leave extended by CEO. http://on.cnn.com/14RipE9 (link)

    Those Yahoo remote workers are so lucky! Everyone is offering them jobs! Except Yahoo, so I guess it's not all good news... (link)

    Are Women Better Leaders than Men? (link)

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