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Olper’s Milk
Situation Analysis
Industry Overview
Company Information
Contd.
Markets Served
• The milk sector shows a market that has
homogeneous preferences that is the
consumers have similar preferences.
• They want milk to be white, carefully
processed, and good for health and bones.
• The markets, even urbanized, still have a
strong preference towards the ‘doodhwala’
who in their minds is the source of purest
and most fresh milk.
• Also, price differential between packaged
milk and un-processed milk is also a strong
influence on their decision
Market Share and Sales
History
Methods of Distribution
Implications of any market
research