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POOR ANALYSIS
PROBLEMS
New Market Adaptation Cultural Barriers Other local instruments

OPPORTUNITIES
Population: 1,27 billions Eshaan Noorani Famous India Guitar player

P
OBJECTIVES
Be the first brand of guitars in India Establish the Rock&Roll spirit in India Have an increase of sales of 15% per year Expand to neighboring countries

O R

RECOMMENDATIONS

Market research Use unconventional advertising to make people feel part of Fender style.

WHAT WE WANT?
VISION STATEMENT
Be the first guitar producer and seller in India in less than 3 years offering the best guitar at a modest price. It is our vision to continue with the spirit of Rock-N-Roll throughout the world.

MISION STATEMENT
To offer our product to all music lovers in India, so they can benefit from the noise of a Fender Stratocaster, the main difference comparing to other guitar brands. We provide our guitars , keeping things simple, and with the highest trying to exceed the expectations of music enthusiasts in India.

POSITIONING STATEMENT

To Indian music enthusiasts that want to enjoy the loud sound of a Fender guitar, we offer the highest quality and customized designs, that will exceed the expectations of our consumers

E-BUSINESS BUDGET
CONCEPT WEB DESIGN INTERNET MARKETING (SEO) INTERNET MARKETING (SEM) INTERNET MARKETING (SMO) COMPANY WEBPAGE ON FACEBOOK TWITTER ACCOUNT OTHER SERVICES DOMAIN REGISTER (1YEAR) WEB PAGE (200GB) PRICE($) 1100 500 500 500 0 0 2000 25 125

INSTALLATION IN THE FINAL SERVER 8 HOURS OF FORMATION EMPLOYEES

SUBTOTAL CALIFORNIA TAX (9,66%) TOTAL

100 350
7300 248,2 7548.2

RANKING BEST BRANDS

HOW MUCH WILL COST US?

CIF
Other taxes and custom fees
CESS (3% Countervailing duty)

SALES TAXES

Cost

No sales tax

Insurance

Countervailing duty (5% (CIFD + Landing charges))

Education CESS (3% (Duty + Landing charges + countervailing duty))

Foreign trade (Development and Regulation) Act 1992

Freight

COST RENT SHOP: South Mumbai's city center. 3 lakhs = US$5475.42

Landing charges (1% CIF)

COST WAGES WORKERS (x3) 6,34 lakhs = US$ 11576,38

UTILITIES 13697.62 INR = US$ 250

Fender in Hindu Language

Website in india IN HINDU

Facebook Page in Hindu

Facebook

Twitter page in Hindu

Twitter

Fender Tablet & Smartphone Guitar

Resources
Article. Foreign Trade India, Act 1992. http://business.gov.in/trade/foreign_trade.php
Article: Import duty & taxes when importing into India http://www.dutycalculator.com/help_center/Im port-duty-taxes-when-importing-into-India/ Article: Indian market http://www.emprendedores.es/gestion/abrir_ofi cina/abrir_oficina_4 Currency converter http://www.xe.com/es/currencyconverter/