Navigating the Commons

Remix, Creative Commons, and Fair Multimodal Presentation

William C. Kurlinkus

Guiding Questions

How does multimodality change the presentation of our research subjects? What is fair citation in a digital (and multimodal) age? What is fair/ethical remix? Why and how might we teach any or this?

Ethics of Subject Presentation

Film Presentation Methods

Lutkehaus and Cool

Goals

Embodying the ethnographer vs. Highlight the subjectivity and voiceover constructedness of research and Picturing the subject responding to film making. the film. The very act of representing others Asking the subject to film the not only bears with it moral researcher. responsibility but, more sinisterly, is Montage, cut ups, stopping the a form of domination. smooth flow of images and Working with other cultures highlighting editing. Limiting editing vs. Acknowledging authorship and production Should all research presentation be multimodal? What does multimodality (video, audio, images) capture that text doesnt? What are the affordances and drawbacks of multimodal presentation of subjects?

Example
But similar to the varied ways compositionists position
process theory, the rift between product and process crafting is not hard and fast. Indeed, a key trait of most craft designs is that they reflect the nature of their birth, emitting an image of their lifecycle, and intimately connecting the producer and consumer. Thus, Donna amusingly described what some knitters call the boyfriend curse: Youre never supposed to knit for a man youre not gonna marry. Youll break up and then there will be this sweater like an albatross. By looking at this type of deterministic relationship between crafter and user, this section explores crafts knack for generating a uniquely active consumer as well as the rhetorical importance of crafts susceptibility to aura hacking.

Q. What are the affordances and drawbacks of presenting this uncooked type of data in my final project?

Educational Fair Use

Educational FairUse (Stanford): Teacher/Library Centeredhttp://fairuse.stanford.edu/Copyri ght_and_Fair_Use_Overview/chapter7/7b.html Educational FairUse (Berkley): Student Centeredhttp://teaching.berkeley.edu/sites /teaching.berkeley.edu/files/FairUseBestPr actices.pdf Circular 21 by The Copyright Office: Governmentalhttp://printmail.oregonstate. edu/sites/default/files/circ21.pdf

Fair Use
From The Stanford Site
Fair use is the right to use portions of copyrighted materials without permission for purposes of education, commentary, or parody. While the guidelines are not part of the federal Copyright Act, they are recognized by courts and the Copyright Office as minimum standards for fair use in education. Educational purposes are:

noncommercial instruction or curriculum-based teaching by educators to students at nonprofit educational institutions planned noncommercial study or investigation directed toward making a contribution to a field of knowledge, or presentation of research findings at noncommercial peer conferences, workshops, or seminars.

Educational Fair Use

From The Copyright Office
107. Limitations on exclusive rights: Fair use Notwithstanding the provisions of sections 106 and 106A, the fair use of a copyrighted work, including such use by reproduction in copies or phonorecords or by any other means specified by that section, for purposes such as criticism, comment, news reporting, teaching (including multiple copies for classroom use), scholarship, or research, is not an infringement of copyright. In determining whether the use made of a work in any particular case is a fair use the factors to be considered shall include

(1) the purpose and character of the use, including whether such use is of a commercial nature or is for non- profit educational purposes;
(2) the nature of the copyrighted work;

(3) the amount and substantiality of the portion used in relation to the copyrighted work as a whole; and
(4) the effect of the use upon the potential market for or

Educational Fair Use

From the Berkley Site
Despite longstanding myths, there are no cutand-dried rules (such as 10 percent of the work being quoted, or 400 words of text, or two bars of music, or 10 seconds of video). Transformativeness, a key value in fair use law, can involve modifying material or putting material in a new context, or both. Fair use applies to a wide variety of purposes, not just critical ones.

The Creative Commons Website

Creative Commons Search Engine: http://search.creativecommons.org/ Types of Creative Commons Licenses: http://creativecommons.org/licenses/

Remix: Definitions
http://www.youtube.com/watc h?v=YLO7tCdBVrA

Lankshear & Knobel: By remix we mean the practice of taking cultural artefacts and combining and manipulating them into a new kind of creative blend.
Lessig: People take digital technologies and begin to remix and create out of stuff thats out there and share their creativity.Now that type of creativity, this amateur creativity, what I call amateur remix, in my view ought to be

Remix
Lawrence Lessig on Talk of the Nation
Lessigs Qualm: Currently, creators have to ask permission before they can build on the past.

Free Culture vs. Permissions Culture

Binary: Big Media (EMI) vs. Small Remixer (DJ Danger Mouse) Checks and Balances: Systems of balanced control and freedoms. So a free market is obviously not one where there is no property.

The Idea (Not-Copyrighted) vs.

The Expression (Copyrighted)

Why [Teach] Remix?

How Do We Teach Citation in a Multimodal Age?

Remix changes how we think about citationit makes us more self aware of the values behind citation and our own values. What gets cited in traditional forums and what doesnt?

The actors work gets cited but the use of a cinematic technique created by another director doesnt. Why?
Why do things get cited in the ways they do? What does this show us about the authors/modes/cultures textual values?

Different Models of Remix

Benjamin s Flaneur Cultural Appropriation LeviStrausss Bricoleur Romantic Collection

The Wunderkammer and Collection

Creative Commons

Is This Remix?

Is This Remix?

Is This Remix?

Culture Jamming
Is This Remix?

" " "" !# $% & % ' ( )!*+!"" ""! ! !

Guerilla Advertising
Is this Remix

"You celebrities need to realize that the public owns you for life! And after you're dead, you'll all be in commercials dancing with vacuum cleaners." Homer Simpson

Hipster Appropriation

YouTube Doubler Mashup Helper

http://youtubedoubler.com/1j1v http://youtubedoubler.com/81PJ

What are your initial responses to the combination of videos here? Was your attention drawn more to the music or the video? Why do you think that is? How do the videos work with or against each other both visually and aurally? Does one video overpower the other? Does one videos message seem more significant than the other? Why? Are there any negative effects of this combination? How might a different song make the speech appear differently? How might a different speech make the song

Research Mashup
1. Visit The Digital Archive of Literacy Narratives and select three videos that peak your interest for whatever reason. 2. Go to YouTube and select a video with a soundtrack that you like. 3. Import all the videos into iMovie and begin to cut and paste, creating a mashup of all the content. 4. The stipulation: Your resulting movie (which must be under 3 minutes) must somehow be a responsible portrayal of the message of all the source materials. Youll type up a one pg. explanation arguing why your representation is responsible and what decisions you made to make sure it was.