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Opportunities for new entry are generated by the knowledge of entrepreneur and from organizational knowledge.
Existing
Market New
Penetration Strategies
Diversification Strategies
Existing Product
New
Strategy to grow by encouraging existing customers to buy more of the firms current product. Focus on the firms existing product in its existing market.
Strategy to grow by selling the firms existing products to new group of customers. Group of customers can be categorized in term of Geographic's or demographics or new product use.
New Demographic Market Based upon income, education, age, sex, where they live.
New Product Use An entrepreneurial firm find out that people use its product in a way that was not expected
A strategy to grow by developing and selling new products to people who are already purchasing the firms existing product. Experience with a particular group is a source of knowledge.
A strategy to grow by selling a new product to a new market. There are three types of diversification 1. Backward Integration 2. Forward Integration 3. Horizontal Integration
Raw material Producer Raw material Wholesaler Manufacturer Finished goods wholesaler
Backward Integration
Horizontal
Forward Integration
Customer Customer
Public companies had achieved much larger growth than those who did not go public, studies revealed. Modest levels of growth by small businesses can have a dramatic impact on the economy. Use of technology hit the jack pot or fails.
As the firm grow ,it changes. These changes introduces a number of managerial challenges. 1. Pressure on existing financial resources 2. Pressure on Human Resource 3. Pressure on Management of Employee 4. Pressure on Entrepreneurs Time
FINANCIAL CONTROL
Appropriate controls to ensure that entrepreneur met projections and goals. Managing cash flow Managing inventory
1. 2.
LIFO FIFO
1. 2.
MANAGING INVENTORY
Inventory Drain on cash flow To much inventory Manufacturing Transportation Storage
To little inventory
LIFO OR FIFO
Conversion to LIFO is beneficial when Rising labor, materials, and other production costs are anticipated. Business and inventory are growing. Business has computer-assisted inventory control method capability. Profitable business. If the start up is losing money, there is no no point in conversion methods.
Taxes Withhold federal and state taxes for his / her employees. If payments are late higher interest and penalties are to be paid. Record keeping Maintain and keeping the databases for Customer knowledge and interest Sales new and existing
The entrepreneur/manager involves in interviewing, hiring, and evaluating employees because with a new venture one does not has the luxury of a human resource department. Use of professional employer organizations (PEOs). Proportion of employees: permanent / part time Mistakes in hiring and selecting. Maintenance of the corporate culture.
a team spirit Communicate with employees Provide feedback Delegate some responsibility to others Provide continuous training for employees
Time management
The process of improving an individuals productivity through more efficient use of time.
productivity Increased jo satisfaction Improved interpersonal relationships Reduced time anxiety & tension Better health
Of Desire A recognition of the need to change personal attitudes & habits regarding the allocation of time.
Principle
Of Effectiveness A focus on the most important issues, even when under pressure.
Principle
Of Analysis Understanding how time is currently being allocated, and where it is being inefficiently invested.
Principle
Of Teamwork Acknowledgment that only a smallamount of time is actually under ones control & that most of ones time is taken up by others.
Principle
Of Prioritized Planning Categorization of tasks by their degree of importance & then the allocation of time to tasks based on this categorization.
Principle
Firm growth introduces a number of managerial challenges for the entrepreneur: familiar and unfamiliar.
of growth will improve firm performance; but all entrepreneurs dont follow the philosophy.
Pursuit
High
Unused potential
Actual growth
Low
Little Potential
Constrained
No
Yes