Prepared By: - Jignesh Bhagiya Bansi Adesara

INDEX
History and Evaluation Consumerism in India Situational Factors Reasons behind the rise of Consumerism Remedies Consumerism Chart Additional Consumer Rights Consumer Responsibilities Conclusion

A specific set of beliefs, values and ways of acting that are based on: 1) The idea that consuming goods is both natural and beneficial (for society and the individual) 2) The idea that potentially EVERYTHING can be sold and can be bought with money

 Consumerism is an organized movement of citizens and government to strengthen the rights and power of buyers in relation to sellers. Consumerism refers to the wide range of activities of government business and independent organizations designed to protect rights of the consumers. Consumer needs protection against mal-practices and deceit by sellers.

 1st movement took place in early 1900s. 2nd in early mid 1930s due to upturn in consumer prices during the great depression and another drug scandal. The 3rd movement began in 1960s.

 India is a developing economy. Not all Indian consumers are well educated. Consumers are often exploited, misled by deceptive advertisements, packaging poor after sales service, adulteration, price collusion and so on. Liberalization and competition Survival of the fittest

 Vastness of the country Imbalance in income distribution Backwardness, illiteracy , ignorance Lack of education and information Indian consumers get carried away by clever advertising

Reasons behind the rise in India

Lack of effective competition Consumerism is still in its infancy Legal framework is time consuming and tiresome

 Active participation from the business, Government and consumers. Business must ensure efficiency in production and quality of output and must refrain from Unfair Trade Practices Government through legislations, statutory bodies etc prevent exploitation of consumers.

The Right To Be Safe

The Right To Be Informed

Basic Consumer Rights

The Right To Be Heard

The Right To Choose

Additional Consumer Rights

Right to be well informed about important aspect of the product. Right to be protected against questionable products and marketing practices. Right to influence products and marketing practices in ways that will improve the Quality of Life.

1. Consumer should exercise his right 2. Cautious consumer/ Do not buy blindly 3. Filing complaint for the redressal of genuine grievances 4. Consumer must be quality conscious/Do not compromise on quality 5. Advertisements often exaggerate/Beware of false advertisement 6. Do not forget to get Receipt and Guarantee/warrantee card 7. Do not buy in hurry

Conclusion
Consumerism is fast emerging as an environmental force affecting major business decisions as consumer become more aware about their rights. Even though comprehensive statutory measures have been provided in India curbing unfair business practices, for protecting consumer interest, and for promoting consumerism, companies have yet to do a lot.