INDUSTRY OVERVIEW -CONSUMER DURABLE INDUSTRY

INDIAN DURABLE INDUSTRY SEGMENT

1% 5% 7%

14% 22%

PRODUCTS Air conditioners Audio/video equipments Computers and peripherals Refrigerators Sewing machine Watching machines Mobile phones Telecommunications

23%

Watches and Clocks

Other Domestic appliances 24% 2%

1% 1%

INDUSTRY OVERVIEW
PERFORMANCE

Riding the crest of countrys economic boom

CHALLENGES On the supply side Competition from imported goods Lack of well developed distribution network Regular power cuts and poor road linkages On the Demand Side Customers increasing choice Choices among domestically produced and imported goods

INDUSTRY OVERVIEW
Future prospectus Industry's future remains robust Scope to develop and innovate the product variants

COMPANY OVERVIEW

COMPANY OVERVIEW
Originally known as Indian Fine Blanks Started operations in India during 1974 in collaboration with HIENRICH SCHMID AG of Switzerland

Pioneer in the production of fully automatic washing machine

in India in agreement with BOSCH, Germany in the year 1989 Engineering divisions are located at Kolkata & Bangalore

COMPANY OVERVIEW
The Bangalore unit, apart from Fine Blanked components , manufactures motors for White goods as well as Automotive applications Offers Fully Automatic Washing Machines, Micro Wave Ovens, Dish Washers & Dryers with factories in GOA

Ventured abroad by setting up European Fine Blanking Plant

at Wrekhan, Northern Wales, UK.

COMPANY PROFILE

COMPANY PROFILE
VISION To be customers first choice. MISSION To be he best in the eyes of our customers, employees, Business Partners & Shareholders. For Our Customers The best product to buy, an innovative product that consistently outperforms peers and outstanding service that makes every customer smile. For Our People An environment where individuals can constantly learn, grow and prosper. For our Business partners IFB should be the first choice for their products and services. For Our investors The company should be acknowledged as one with the highest standards of corporate transparency that delivers on promises given to shareholders

COMPANY PROFILE
The group Companies are: IFB Industries Ltd, Bangalore: Fine blanking components. Engineering Division IFB Home Appliances Division, Goa: Washing Machines, Microwave Ovens. (Production Plant). IFB Industries Ltd, Kolkata: Automotive Fine Blanking Components. IFB Agro Ltd, Kolkata. IFB Automotive, Chennai and New Delhi: Automotive seating, doors and motors. IFB Automotive R&D Centre, Bangalore

HOME APPLIANCES DIVISION

Front loaded Washing Machine Top Loaded washing Machine Microwave Oven

Dishwasher
Cloth Dryer Wash care products Kitchen Equipments

HOME APPLIANCES DIVISION

Front loading design is based on German principles High quality brand of fully automatic machines Dealer network spread all over India and 12 other countries

The main washing machine production plant is at GOA is

poised for a major expansion and modernization program to meet the growing demand.

COMPETITORS
WASHING MACHINE
Whirlpool

MICROWAVW OVEN Bajaj Electrolux Godrej Haier LG Panasonic Samsung Videocon Whirlpool

DISHWASHER Faber Heatcraft LG Semens Nosch

DRYER Haier Siemens Whirlpool Bosch

LG Samsung Panasonic Godrej Videocon Bosch Electrolux Haier

SWOT ANALYSIS
Brand Image in Home Appliances Division Healthy financial nbanking Innovative products Strong after sales service Variety of models Price of the products (i.e. Premium Price) Spare parts of the product are costly No Promotional Activities

STRENGTHS

WEAKNESS

OPPORTUNITIES
Scope for growth in the rural market New launches can give more profit and benefit The trust in Companys

THREATS
Competitive pressure on the domestic market Threats from comprtitors in the area of pricing Significant rise in material cost and exchnage flfluctuation that drastically affects margins.

BCG MATRIX
Relative Market Share

High Market Growth Rate

Low

High

IFB
Low

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