PROJECT ON SCHOOL FRANCHISE

THE EDUCATORS BEACON HOUSE GROUP Group members: Iahsan ali Aishah malik Shahzaib rafique Sumera Nancy Asadullah

BUSINESS PLAN

EXECUTIVE SUMMARY
The Educators is established with the vision to provide the quality education to the students of the Pakistan and to enable them to
compete at the international level.

The Educators provides the quality of education at the reasonable cost. For the purpose of promotion the Educators uses various marketing tools. The faculty staff selection is based on merit.

VISION

"The Educators" envisions quality education as the key resource for national development, delivered to a cross section of our society through sustainable projects.

MISSION
The Educators" aims for a quality learning experience for the students and quality training for the faculty by providing excellence in education within our socio-cultural framework, bringing forth benefit to students, community and the country.

Quality Policy
TO SERVE OUR CLIENTS AND MAINTAIN OUR POSITION AS A LEADER IN SCHOOL EDUCATION

NATURE OF THE BUSINESS The Educators is basically the educational institution and its aim is to become the market leader in the quality education. LOCATION The Educators is situated in the E-11 Islamabad in Pakistan. The reason behind this prime location that is Islamabad is that it helps the institution to get the attention of the Pakistani audience.

SERVICES The Educators provides the educational services and its classes range from prep to O and A levels. PHYSICAL DESCRIPTION OF THE PRODUCT The physical description of the product includes the classes at morning shift ranging from the prep to O and A levels.

STATEMENT REGARDING USE AND APPEAL

The Educators is ideal for the individuals who desire to have the quality education with reasonable cost and with the convenience. It is also very useful for the students who desire to go abroad for education purposes but due to lack of sufficient funds fails to do so. The best alternative for those students is to get education the same level as they desire in overseas.

STATEMENT REGARDING THE STAGE OF DEVELOPMENT

The Educators is now in the design phase and all the planning regarding its nature, services, management, operation and feasibility studies is complete. It is now waiting for the final approval of the concerned authorities.

COMPILING THE MARKETING ANALYSIS

The marketing analysis section describes how the business will react to market conditions and generate sales to ensure its success and explain why the business is the good investment. The Educators faces a lot of challenges while operating in the very competitive environment. It is important that the Educators overcomes the marketing challenges and it is critical to the business success.

MARKET OPPURTUNITY

This section defines what is the feature or quality of the product or service that will trigger the demand or need for the product or service and cause the customers to purchase that particular product The launching of Educators is very successful since the people are getting more and more aware of the importance of getting education and particularly the quality education. This urge will prompt the people to search for the prestigious institution that will not only impart the quality and up to date education and also train the individual to learn new and competent skills. Unfortunately Pakistan is the third world country and its almost fifty percent of its population is illiterate; some of them do not even know how to write their name. Pakistan is largely an agriculture based country, but its agriculture products still fails to generate the handsome and reasonable amount of profit to fulfill the needs of the country. The focus is now shifts from the agriculture to the industrial areas. , it will prompt the Pakistani people to learn new and modern methods and tools and this will in turn increase the revenues and this can only be possible by getting quality and the modern education.

The education standard of Pakistan is not up to the mark of the international standards. There is the need for such type of education system that will provide not only the quality education but the education should be provided by keeping in view the current and international requirements. The Educators is an ideal place for those who aspire to get a quality and modern education with the reasonable cost and in Pakistan. Moreover, the people go abroad for getting the higher education and to get the up to date knowledge. For that reason they have to pay the huge sum of money for visa and passport requirements. The issuance of passport and visa takes a hell of time. They need such type of education institution that provides the same level of education standard in Pakistan, than they are searching abroad. For these types of individuals the Educators is an ideal place. There are numbers of educational institute who are just providing the luxurious environment to students but not focusing on educational quality.

COMPETITION The environment that the Educators and include the very high profiling institutions like Roots school system, beacon house school system and the city school system.

MARKETING STRATEGY

The marketing strategy includes the marketing tools that the business will use in order to market its products or services. The marketing tools include the product, the price, the place and the promotional tools. PRODUCT The product of the Educators includes the educational services and the classes range from the Montessori to the O and A level classed. PRICE The fees or the dues of the Educators are quite competitive and reasonable as compared to its competitors. PLACE The Educators is situated in E-11 Islamabad which is the capital of Pakistan. PROMOTION For promotion of the institution the Educators uses various promotion tools like electronic media and print media i.e. television ads, newspaper ads and other tools.

MARKET RESEARCH

The Educators also establish the market research team with the sole purpose of inclusion of the modern and changing trends of education in the curriculum.

SALES FORECAST

The Educators has the potential to achieve as a successful business. The Educators initially has negative cash flows until the business reaches at the breakeven point. After the breakeven point the business starts reaping their fruit and become the source of earnings.

DESCRIBING THE MARKETING AND THE SALES PLAN

PRICING STRATEGY AND PLAN MARKUP PRICING The Educators chooses to use the markup pricing. The markup price is calculated by adding the estimated amount of profit to the cost of the product. The Educators has normally the service providing business and it is very difficulty to calculate the cost of the product i.e. the quality of teaching etc.

DISTRIBUTION STRATEGY

The Educators distribute or market its services through its prospectus and the development of a website.

ADVERTISEMENT, PUBLIC RELATION AND THE PROMOTION STRATEGIES

The first advertising tools that the Educators can use are the electronic media such as the television. The posters which are pasted on the road sides and on the major locations like shops and markets are also very effective. The posters are the cheapest way to gather the attention of the large audience. the Educators has its own well developed and attractive website.

DESCRIBING OPERATION
PRODUCT DEVELOPMENT The product includes the educational services. classes range from prep to O and A levels. The classes would be very well ventilated and very well decorated to provide the conducive environment for the students

MAINTENANCE AND SUPPORT

The maintenance of the building is done with the periodic renovation that includes the activities like painting, varnishing The renovation of the furniture is done after almost every two years and it includes the activities like the purchase of the new furniture and the polishing of the old furniture

DESCRIBING THE MANAGEMENT TEAM

PERSONNEL PLAN The staff will consist of 1 principal, 1 vice principal, 25 teachers, 5 employees from administration department, 3 employees from transportation department, 3 from sports department, 7 clerks, I doctor or nurse. Easy and direct communication.

MANAGEMENT TALENT AND SKILLS

The management team of Educators is employed by the merit and proper evaluation so that the standards can be maintained and the school can prosper effectively according to its vision and mission statements

POLICY AND STRATEGY FOR EMPLOYEES

The employees of the school is selected by the management team, the people having Qualifications from abroad are given importance. After their selection these people are trained for 2 months and then they are allowed to perform their duties.

BENEFITS OF GETTING FRANCHISE OF THE EDUCATORS:

By joining THE EDUCATORS network of associates, you are investing in a secure business venture that is yours. You partner with a well-established and respected organisation with an impressive history of accomplishments and equity in the field of education THE EDUCATORS share with their Associates the best practices, expertise and muscle to give them an unparalleled edge over all others.

Here is an overview of some of our support areas:

Financial guidance Guidance for site selection and development Active participation in optimizing construction plans Sharing of academic learnings Ongoing support

PROCESS OF TAKINNG FRANCHISE

The process starts with a detailed presentation The city, area and the type of school is discussed and mutually decided on Site inspection by the assigned relationship officer representing the territory and an engineer Once the site is approved an MOU must be signed by paying 50% of the total franchise fee Next, the site plan is discussed, evaluated and finalized Agreement signing date and start date for school is decided on The remaining fee to be submitted at the time of signing off of agreement Once the agreement is signed, the prospective client is now our Associate and part of our Network