What is a Business Plan?

A document to that articulates 1) What you are going to do 2) How do you plan to do it 3) How will you make money from it A plan for your business
Do it for yourself not just for investors

Whats the process of working on a business plan?

o Start with a story - See the film in your mind o Work out rough milestones and goals

o Think deeply of how you will implement it

o Work out the structure of an excel sheet with formulae o Start working in the excel sheet assumptions are critical o Work on multiple scenarios o Finally, articulate it into the presentations

Its a little bit like planning a journey

Investors look for CAP Clarity Ability Profitability business case

Key decision making points for investors

Will this team deliver
Is the need /opportunity real Is the market size large and can this venture scale Is there a Sustainable Competitive Advantage Are the assumptions practical

Team Name
One line business description: e.g. We are an online music release platform for artistes to well or share their music City:

Stage: i.e. concept, post-pilot stage, growth stage

Contact Person: E-mail id: Mobile:

Overview of your business

Should answer the questions Who will pay how much, to whom and for what What is your service/product/concept? i.e. what do you do? i.e. Concept Whom is this service targeted at? i.e. your customers/consumers? i.e Who will pay What is the business model? I.e. how much will they pay and to whom What is the pain point you are addressing or what is the opportunity you are targeting? i.e. the need/value proposition

Team
Brief description of each team member with key points on what he/she brings to the team [e.g. someone could lead technology, someone could lead marketing, etc.]

Product / Service Differentiator

Highlight the uniqueness of your offering i.e. why would your users be excited about your offering?

Business model e.g. how do you plan to make money?

Types of business models

Free for users advertisers pay

SAAS pay only for service / rental

Pay per use Pay up front

Annual / periodic payments

Pay in installments B2B2C

Business model e.g. how do you plan to make money?

Example of a business model We have a B2B2C model. We will charge parents Rs.250 per child per month. This will be collected by the school from parents who subscribe to our service and will be paid to us at the beginning of every quarter. Students will be pre-registered but subscription is not compulsory and parents can choose to opt out. School will keep 20% of total revenues, which we will give them at the end of the year on achieving a pre-agreed minimum revenue commitment.

What is the size of the opportunity

Potential What markets are you addressing e.g. India, global, etc. be specific for the 18 24 months horizon

Implementation plan
How do you intend to implement this concept? Operations: procurement/supply chain/logistics/fulfillment, etc. Marketing Strategy: how will you reach your customers Sales strategy: How will you sell to those you reach Org chart: What team do you envisage to deliver this Mention your key assumptions, and highlight if different than generally accepted numbers

Your goals
In the next 3 6 months In the next 12 18 months or 24 months In the next 5 years Indicate when you become profitable

Current achievements / status:

Competitive landscape
Who will you compete with? [current or in future] Why would someone choose you over them? Why do you have a chance to be a dominant player?

Funding objective
How much do you need What do you need the money for i.e. what will you achieve with this money, when do you see profitability

Also mention any fund raising history, if any

Matrices being tracked

Sample.
Please use your own parameters.

Needs gaps
What areas do you need assistance on