Indian Brand which got into Global Market

Divison

Consumer Care Division

Consumer Health Care Division

International Business Division

Strategic Intent Of Dabur India Ltd

Focus on growing our core brands across categories, reaching out to new geographies, within and outside India, and improve operational efficiencies by leveraging technology The preferred company to meet the health and personal grooming needs of target consumers with safe, efficacious, natural solutions by synthesizing our deep knowledge of Ayurveda and herbs with modern science Provide consumers with innovative products within easy reach Build a platform to enable Dabur to become a global Ayurvedic leader A professionally managed employer of choice, attracting, developing and retaining quality personnel Responsible citizens with a commitment to environmental protection Provide superior returns, relative to our peer group, to our shareholders.

International Business

Marketing Mix of Dabur

PRODUCT

Brands
Quality

Size
Design

PLACE
Increasing Geographic spread Entered South Indian Market Expanding in International Market Presence in over 50 countries

Subsidiaries in Nepal, Bangladesh

Media Tools
Press releases
Dabur in news- print Dabur in news- electronic Events Inventory centre T.V. commercials Radio

Internet
Newspapers

Suppliers

Over 300 diverse products in the FMCG, Healthcare and Ayurveda segments, Dabur has a huge global network of suppliers and vendors. Purchasing roughly 7,000 items with an annual procurement bill of over Rs 500 crore. The Central Planning and Procurement Division (CPPD) is responsible for purchase operations at Dabur, acting in coordination with the Production and Marketing Divisions.

Market Intermediaries

CUSTOMERS

Its products basically serve to all groups It includes both the existing & potential customer Dabur has 35 billion customers (approx) worldwide

Competitors

HUL Colgate Godrej Marico P and G Emami Gillette India Jyothy Labs

STRENGTHS
1.

2.

3.

4.

5.

STRATEGIC PARTNERSHIPS WORLD WIDE COVERAGE 100 YEARS OF EXPERIENCE MANUFACTURING FACILITIES RESEARCH PLANTS.

WEAKNESS
NO

RETAIL OUTLET DOORSTEP DELIVERY.

NO

OPPORTUNITY
OVERSEAS DEALERSHIP. MEDICAL BIOTECHNOLOGY. STRATEGIC ALLIANCES. EXPORT OF AURVEDIC PRODUCTS.

THREATS

KERELA-HUB OF AYURVEDA LOCAL COMPANIES YOGA CAMPS FOREIGN PRODUCTS.

Future - Dabur
Tapping the world
Several Product Categories Dabur International

Divers for Growth

WHAT MAKES IT TRUSTWORTHY

AN UMBRELLA NAME FOR A VARIETY OF PRODUCTS, RANGING FROM HAIR CARE TO HONEY, DABUR HAS CONSISTENTLY RANKED AMONG INDIAS TOP BRANDS.

ITS BRANDS ARE BUILT ON THE FOUNDATION OF TRUST THAT A DABUR OFFERING WILL NEVER CAUSE ONE HARM.

Conclusion
Strong Distribution Network Most Trusted Brand Aggressive strategy

Innovation