Global Internship Program

Sub Product Strategy

Why sub product for GIP?

Why Sub Product?

Improve Match

The network needs a common language to align supply and demand. We also need to be specific to raise right TN/EP. GIP is too general.
Improve Quality Sales

Different customers have different needs and they are attracted by AIESEC for different reasons. It is important to be clear whom we are selling our product and how they will be attracted. GIP is too general.

Why Sub Product?

Further development of GIP

Product segmentation allows us to really focus and develop different sub products step by step.

What are sub products for GIP?

16 GIP
Sub-Products

Technical:
-------------------Information Technology Nature & Life Science Engineering Other Technical Subjects

Management
---------------Marketing Accounting Business Administration Finance Law Human Resources Economics

Social Science and Culture: -------------------Teaching & Language Education Arts & Architecture Cultural Education Social Sciences Communication & Journalism

Technical Internships

Technical | Information Technology

Artificial Intelligence Database Management Mobile Applications Mobile Technology Network Management & Data Transmission Software Development and Programming Systems Analysis and Design Web Development and Management

Technical | Nature and Life Science

Agriculture Applied Physics Biochemistry Biology Biophysics Ecology Environmental Protection Food Engineering General & Inorganic Chemistry Genetic Engineering Horticulture Land & Water Management Medicine & Healthcare Microbiology Molecular Biology Organic Chemistry Physical Chemistry
Process Engineering / Bioprocess

Technical | Engineering
Aerospace Engineering Automotive Engineering Chemical Engineering Civil Engineering Electrical Engineering Electronics Engineering Environmental Engineering Industrial Engineering Introductory Engineering Mechanical Engineering Telecommunications Engineering

Technical | Other Technical Subjects

Advanced Mathematics Animal Products Technology Construction Fermentation Technology Geometry Hydromechanics Plant Products Technology Renewable Energies Robotics Tourism

Social Science and Cultural Internships

Social Science and Culture| Teaching & Language Education

Advanced Teaching Child (Youth) Education Foreign Languages Education Introductory Teaching Linguistics Subjects Education

Social Science and Culture| Arts & Architecture

Architecture Arts Fashion & Design Graphic Design

Social Science and Culture| Cultural Education

Advanced Cultural Education Bilingual and Cross Cultural Education International Education Introductory Cultural Education

Social Science and Culture| Social Sciences

Counselling and Guidance Development Studies Psychology Social Work Sociology

Social Science and Culture| Communication & Journalism

Introduction to Communications Journalism Public Relations

Management Internships

Management| Marketing
Advertising + Public Relations Brand & Trademark Management Consumer + Buyer Behavior Customer Relationship Management Import & Export International Marketing Introductory Marketing Market Research & Evaluation Product Planning, Development & Control Retail + Sales Marketing

Management| Human Resources

Advanced HR management Industrial relations International Resource Management Introductory HR management Organisational Behaviour Personal Evaluation Recruitment and Allocation Training and Development

Management| Economics
Developmental Economics Economic Research + Forecasting Environmental Economics International Trade + Balance of Payment Introductory Economics Macroeconomics Microeconomics Monetary Economics + Public Finance Political Science Statistics

Management| Finance
Banking Financial Planning + Budgeting Insurance International Financial Management Introductory Finance Investment Management + Security Analysis Risk Management

Management| Law
Advanced Law Business Law Civil Law Criminal Law International Law Introductory Law

Management| Accounting
Auditing Cost accounting Financial accounting Introductory accounting Managerial accounting Purchasing Social & Ethical Editing + Reporting Social Accounting Taxation

Management| Business Administration

Corporate Community Engagement Crisis Management Event Management Hotel + Restaurant Management Industrial Management International Management Introduction to Management / Business Administration Organisation Management + Planning Project Management Transportation / Distribution Management

How to implement sub product strategy in ICX?

Clarification of Market & Product Segmentation

1) Market segmentation to drive penetration in the market 2) Sub product to align supply & demand
Market Segmentation

Product Segmentation

1) Market segmentation to drive penetration in the market

Case study 1: Market penetration in Bursa-City in Turkey
70% TNs realized in top 3 industry: Automobile, Textile, Food

Penetration in top industries:

-Well known as international talent provider in the industry HR circle -Cooperation with big names in the industries -Exposure on most industry events as guest -Cooperation with main industrial park (contacts of all companies in the industries)

2) Product segmentation to align supply and demand

Case study 1: Sub Product Package in Brazil
AIESEC Brazil offers 5 sub products for AIESEC to sell in key industries. For each product, they have specific proposal with concrete supply information, proposed JD and testimonial.
The benefits of sub product package is-make it specific for company to understand AIESEC and make it easier for members to sell with business language.

Implementation advice for ICX

Choose focus industries Link sub products with focus industries Build sales force around focus industries Package and offer sub products

Globally, we are developing business strategies for different sub products based on scale & growth.

Lets move GIP to next stage with sub products.