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CHAPTER 1
Introduction: Multinational Enterprise and Multinational Financial Management
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CHAPTER OVERVIEW:
I. II. III. The Rise of the Multinational Corporation The Internationalization of Business and Finance Multinational Financial Management: Theory and Practice
MARKET SEEKERS
produce and sell in foreign markets heavy foreign direct investors representative firms:
IBM MacDonalds Nestle Levi Strauss
COST MINIMIZERS
seek lower-cost production abroad motive: to remain cost competitive
Texas Instruments Intel Seagate Technology
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D. THE MNC: A BEHAVIORAL VIEW 1. State of mind: committed to producing, undertaking investment and marketing, and financing globally.
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PART III. MULTINATIONAL FINANCIAL MANAGEMENT: THEORY AND PRACTICE I. THE MULTINATIONAL FINANCIAL SYSTEM
A. Main Objective of MNC: Maximize shareholder wealth B. Other Objectives Reflect Ability to Link: via affiliate transfer mechanisms
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