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Albert Einstein
The qualitative method investigates the why and how of things, not just what,where, when.
The qualitative researcher is interested in illumination and understanding rather than causal determination or prediction. Qualitative research is used to gain insight into people's attitudes, behaviours, value systems, concerns, motivations, aspirations, culture or lifestyles.
Obtrusive Methods
Semi structured interviews In-depth interviews Focus Group Discussions
Ethnography
Participatory Action Research Narrative and Life History Participant observation
Unobtrusive Methods
Simple observation Document analysis (written records) Audio-visual
Text analysis
Material culture Auto-ethnography (object, subject and researcher)
Purposive Sampling
most common sampling strategy.
according to pre-selected criteria relevant to a
Quota Sampling
The researcher decides while designing the study
how many people with which characteristics to include as participants. Characteristics such as age, place of residence, gender, class, profession, marital status, use of a particular contraceptive method, HIV status, etc. are taken as inclusion criteria. The criteria chosen by the researcher allow him to focus on people he thinks would be most likely to experience, know about, or have insights into the research topic.
Snowball Sampling
Also known as chain referral sampling. In this method, participants or informants with
whom contact has already been made use their social networks to refer the researcher to other people who
1. Ethnography
Ethnography
is a description and interpretation of a cultural or social group or system. The research examines the groups observable and learned patterns of behavior, customs, and ways of life. A picture of the way of life of some identifiable group of people Ethnography is closely related to Anthropology Its process include doing fieldwork and going native The focus of ethnography is with culture, and how people interact with each other.
2. Phenomenology
Phenomenology describes the subjective reality of an event, as
perceived by the study population; it is the study of a phenomenon. Analysis /description of everyday life Interview
3. Grounded Theory
Grounded theory
4. Critical Theory
Critical research is typically action-oriented. Its broad aim is to integrate theory and practice such that people become aware of contradictions and disparities in their beliefs and social practices and become inspired to change them.
5. Feminist Research
Gender is the organizing principle in feminist research, and investigators seek to understand how gender and a gendered social order have shaped women's lives and their consciousness. The aim is to ameliorate the "invisibility and distortion of female experience in ways relevant to ending women's unequal social position" (Lather, 1991). The purpose of feminist research is to provide information for women, rather than merely about women.