BUS 460 Team D

Agenda
About Synergy Consulting Services, Inc. Observations SWOT Analysis Financial Analysis Market Analysis

Synergys Recommendations
Discussion

Synergy Consulting Services, Inc.

Synergy, a privately held women-owned business founded in 1998 is a diverse technology consulting firm providing balanced, vertically integrated solutions to US agencies, private firms, and commercial markets. Our personal technical consulting resources provides a competitive advantage as a consulting firm. We are principally engaged in private firm consulting services focused on technology-based corporations, cyber security, logistics, and intelligence solutions. Synergys deliverables are representative of collaborative solutions that integrate people with processes, technologies, and joint management of product lines and critical product creation via recommendations. Members: Business Analyst Frank Munoz Technical and Competitive Analyst Travis Squyres

Personnel Analyst Debi Nacionales

Functional Analyst Roland Severson Decision Analyst Lisa Samuels

Observations
Leadership Organization Teams Mission, Value, and Vision Statements Communication

Current Technology

Observations
Current Financial Health Product Structure Customer Service

SWOT Analysis - CanGo

Teamwork Competitive Pricing Top Quality Products Plan

Inventory and Shipping issues

Inadequate research Lack of training

SWOT
New product line

Global expansion
Expansion of customer base/target markets

Competition Lack of proper equipment

Strengths
Strong management / employee unity in decision making Existing product portfolio offered at competitive pricing Latest technologies used in web site development offering increased online activity Market share leadership of gen -Xers and gen-Yers

Weaknesses
Lack of mission & vision statements to of business preventing preventing effective strategic planning and decision making

Limited target market concentration Gen-Xers & Gen-Yers

Inefficient processes picking & shipping Lack of financial forecasting to support funding of new product offeriings Lack of focus group for effective planning Ineffective management poor employee evaluations Offering of IPO with current employee pool can jeapoardize day to day operations

Opportunities
Product portfolio expansion including onling gaming and streaming of videos

Global market expansion including additional sites

Global market expansion by joining partners with product vendors Demographic expansion to consumers of all ages

Threats
Competition from similar vendors Regulations Economic turmoil can effect sales Lack of strategic planning New technology costs

Recommendations
Leadership to define CanGo vision and mission statements Strategy planning including ROI and NPV analysis of new product venture Improve efficiency with an automated strorage and retrieval system platform to increase operating processes Additional training of management for employee performance evaluations Human Resources should roll out a new performance appraisal form based on management predetermined objective and subjective measure Employ outside firm to handle IPO to ensure CanGo is fully staffed to handle day to day business functions

Sell off low dollar products to support costs of future ventures

Financial Analysis Net Income

11%

$5,486,000.00

$51,000,000.00

Net Income

Sales

Net Profit Margin

Financial Analysis Net Income

ROA, 2.30% Net Income, $5,486,000. 00 ROE, 3.90% Earnings (after tax), $5,486,000. 00

Assets, $235,900,00 0.00

Stockholder Equity, $141,000,00 0.00

Market Analysis
Current Market Potential
Estimated $82 Billion Industry by 2017

Majority of target market is consumers between the ages of 25-44

Middle Income Families ($35,000-$75,000)

Other 13%

>40 58%

Degree 29%

Market Analysis
Consumer Expectations
Great Graphics

Fast Load Times

Action Packed Games Saturated Market

Marketing

Competitors:
Blizzard Entertainment EA Games Hasbro Entertainment Amazon.com

Strategies & Recommendations

Inventory system must be implemented and equipment purchased for new product line
Currently costs $50k in opportunity to carry present inventory RFID system and software package for organization must be implemented New product line (gaming) requires new hardware, software, and personnel to run the online gaming department HR Manager for employee management relations Project Manager to increase profitability of expansion projects
Determine what product lines and departments are most lucrative Increase equipment capital and focus on the new product line instead of several

Two executive level positions need to be created

Audit all enterprises for profitability and waste

R&D for new product lines needed Mission and Vision Statement needed CanGo needs to go IPO

Conclusion
New product lines Improve Inventory Processes Improve Technology in workplace Management changes

Discussion