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Promotion
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VISION
To make pure water accessible to everyone across the country. To become recognized purifying player across the country.

MISSION
To exceed our customers expectations in quality, delivery, and cost through continuous improvement and customer interaction.

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Distribution
-We will target initially on B2B sales.
- From the second year of company we will start producing 1 litre bottle that we will try to sell through all distribution challenge viz. Kirana Store, Store etc.

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Plant & Machinery

Particulars
Alum. Treatment Tanks. Reverse Osmosis Plant 2000 Lit Chlorination Tanks Sand Filter Activated Carbon Filter Ozone Generator

Total (Rs. In Lakhs)

1.20 3.20 0.80 0.50 0.60 3.15

Automatic rinsing filling & Capping Machine Shrink wrapping Machine for bottle
Misc. Tools Delivery Van & Contingency etc. Total Investment (approx)

7.50 0.15
1.50 5 23.6
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-Our plant will start producing purified water from our plant from the month Feb 2013. - Though our product will be in demand for 12 Months an year, Summer is the peak time for us. -Our target would be to produce 5000*20 Litres of water at its full capacity - During the first year of incorporation we will try to sell 300-500 bottles of 20 litre during peak time, then raised it to 1000 in the following year. - During winters our sales is estimated at 300 of 20 Litre bottle.
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Sales Estimation

Sales Forecast
3000

2500

2000

1500

1000

500

0 1 2 3 4 5
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Break Even Analysis

- Our Product will start making profit after 15 months from the date of making its debut
70000000
60000000 50000000 40000000 30000000

INITIAL INVESTMENT
PROFIT

20000000
10000000 0 1ST YEAR 2ND YEAR 3RD YEAR 4TH YEAR
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Strength
Vast Consumer base.
No segmenting required.

Weakness
Depleting ground water Legal Obligations.

SWOT
Opportunities
Many non-metro cities still dont receive purify water

Threat
Big Player like - Kinley, Aquafina, Bisleri

In spite of big player still large number of area do not received pure water.

RO Companies like Kent RO,

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Corporate Social Responsibility

Rain Water harvesting plant across the city - COMMUNITY CENTER - PARKS We will try to make Rain water harvesting across defence unit like - AIR FORCE STATION - ARMY UNIT
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Expansion
- We will get into Cola industry after 4 years of operation - Our focus will be making a mint based drink that high

energy drink for those individual who like to workout.

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Agam B Rana Ankush Sharma Bhavik Bhardwaj Jyoti Kalher

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