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EXECUTIVE SUMMARY
In line with moderate economic expansion, February inflation rate has rise by 7.1% over the previous year and by 1.3% compared with previous month the lowest pace among past February months. Most of this price increase comes from food sectors due to high consumer demand during Tet. Despite the overall lagging demand, the FMCG market has surged by 15% in Urban and 9% in Rural over the last three months compared to a year ago in terms of value. Beverages, Packaged Foods and Home Care are among the most favoured sectors during this season. Street Shop is still the key shopping channel in both Urban and Rural. Modern Trade continues to keep up its high-speed expansion with a rapid two-digit growth across the country, directly impacting wet market. Instant Coffee in Urban and Biscuits in Rural enjoy great volume growth by +21% and +29% respectively thanks to both consumption uplift and buyer attraction. Tet is the peak moment of consumer spending in Vietnam. The spectacular growth in Tet consumption is mainly driven by confectionary, soft drinks and cooking additives sectors.
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KEY INDICATORS
+5.0% GDP
#EasedPricePressure
Inflation pressure eased as domestic consumption struggled to rebound.
+7.0% CPI
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LEADING DRIVE OF PACKAGED FOODS IN URBAN & BEVERAGES IN RURAL MODERN TRADE IN RAPID GROWTH
KEY MESSAGES
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