GetCounted Internet User Panel Profile

April 2009
 Overview
 Total Base : 151,000+ out of which around 70% are active at any
point of time.

 138,000+ Urban Members and 13,000+ Rural Members.

 10,000 new members are added every month.

 GetCounted represents 33 million Urban Indian Internet Users.

 It represents almost 100% of the total 33 million regular Urban

Indian Internet Users.
 Gender
Gender Count M ale Female

100%
Male 115,976 77%
80%

Female 22,105 60%

40%
23%
20%

0%

Internet Pop. Representation (GetCounted Panel - Weighted)

 Age
Age Count 13-18 19-24 25-35 36-45 45+

50% 44%
13-18 6,821
37%
40%
19-24 49,273
30%
25-35 57,494
20%
10%
36-44 15,134 10% 6%
3%

45+ 9,116 0%

Internet Pop. Representation (GetCounted Panel - Weighted)

 SEC
SEC-A SEC-B SEC-C SEC-D SEC-E
SEC Count
50%

SEC A 64,670 40%

27% 27%
30%
SEC B 53,967
20%
20% 16%
SEC C 10,199 10%
10%

SEC D 6,396 0%

Internet Pop. Representation (GetCounted Panel - Weighted)

SEC E 2,849
 Education
Under Graduate Graduate(Gen) Graduate(Pro)
Education Count Post Graduate (Gen) Post Graduate (Pro) Others

50%
Up to SSC/HSC 20,088
40%
Under Graduate 11,904 30%
30% 27%

Graduate (Gen) 40,432 19%

20%
13%
Graduate (Pro) 30,969 10% 6% 6%

Post Graduate (Gen) 9,941 0%

Internet Pop. Representation (GetCounted Panel - Weighted)

Post Graduate (Pro) 24,748
 Occupation
Jr level salaried emp M id level salaried emp Sr level salaried emp
Occupation Count Self Employed Prof
Unemployed
Shop owner/ Traders
Student
Businessmen
Retired
Housewife Others
Jr. Salaried Emp. 20,441 50%

Mid Salaried Emp. 23,632 40%

31%
Sr. Salaried Emp. 9,074 30%
19%
Self Employed 5,561 20% 14%
10%
Shop owners/Traders 3,190 10% 4% 4% 5% 5% 5%
3% 1%
Businessmen 7,271 0%

Unemployed 5,538 Internet Pop. Representation (GetCounted Panel - Weighted)

Student 45,074

Retired 1,976

Housewife 5,012

Others 11,311
 Income
Less than Rs 6,250 Rs 6,250 - Rs 12,500 Rs 12,500 - Rs 25,000
Income (Rs.) Count Rs 25,000 - Rs 40,000
M ore than Rs 100,000
Rs 40,000 - Rs 80,000 Rs 80,000- Rs 100,000

50%
Upto 6,250/- 17,498
40%
6,250/- to 12,500/- 30,111 31%
30% 25%
23%
12,500/- to 25,000/- 30,306
20%
25,000/- to 40,000/- 17,105 10%
10% 6%
3% 2%
40,000/- to 80,000/- 11,543
0%

80,000/- to 100,000/- 4,489 Internet Pop. Representation (GetCounted Panel - Weighted)

100,000/- + 3,775
 Town Class
Town Class Count Upto 1 Lakh 1-5 Lakhs 5-10 Lakhs Above 10 Lakhs

100%
Upto 1 Lakh 24,504
80%
1 Lakh – 5 Lakh 27,625
60%
44%
5 Lakh – 10 Lakh 17,235 38%
40%

10 Lakh+ 68,717 20% 14%

5%

0%

Internet Pop. Representation (GetCounted Panel - Weighted)

 Region
Region Count North East South West

50%
North 36,534
40%
33%
East 12,945 29%
30%
21%
South 53,168 20%
17%

West 35,434 10%

0%

Internet Pop. Representation (GetCounted Panel - Weighted)

 Most Expensive Vehicle
Bi-Cycle M otor-Cycle/Scooter Small/Compact Car
Count M id-Size/Sedan Car
No Vehicle
Premium/Luxury car Others
50%
50%
Bi-Cycle 19,024
40%
Motor-Cycle/Scooter 75,335
30%
Small/Compact Car 13,445 20%
17%
20%
Mid-Size/Sedan Car 6,653
10% 6%
3% 2% 2%
Premium/Luxury Car 2,054
0%

Others 2,571 Internet Pop. Representation (GetCounted Panel - Weighted)

No Vehicle 19,000
Internet Experience
Less than 3 M onths 3 M onths-6 M onths 6 M onths-1 year 1-2 years

2-5 years 5-6 years 6 years and above

50%

40% 35%

30% 26%

20% 14%
10%
10% 5% 6%
3%

0%

Internet Pop. Representation (GetCounted Panel - Weighted)

Preferred Place of Access
Home Office School/College
Friends/Relatives place Cyber cafe M obile (using mobile)
M obile (using data card)

50%

40% 36%
30%
30%

20% 16%

9%
10% 5%
1% 2%
0%

Internet Pop. Representation (GetCounted Panel - Weighted)

 Time Spent on Internet
Home Place of work
Light users M edium users Heavy users Light users M edium users Heavy users

100% 100%

80% 80%

60% 60%
44% 46%

40% 33% 40% 29%

23% 25%
20% 20%

0% 0%

Internet Pop. Representation (GetCounted Panel - Weighted) Internet Pop. Representation (GetCounted Panel - Weighted)
 Physical Asset Ownerships
Asset Ownerships Count % Owning
Colour TV 137,756 91%
Mobile Phone 127,159 84%
Fridge 115,049 76%
Computer/Laptop 112,021 74%
VCD/DVD Player 95,369 63%
Washing Machine 89,314 59%
Music System 78,718 52%
Regular Camera 60,552 40%
Digital Camera 54,497 36%
Ipod/MP3 player/Walkman 51,469 34%
Air Conditioner 42,386 28%
Microwave 42,386 28%
Video Camera/ Camcorder 33,304 22%
Financial Asset Ownerships
Asset Ownerships Count % Owning
Bank Account 122,618 81%

Debit Card 92,342 61%

Life Insurance 89,314 59%

Credit Card 52,983 35%

Medical Insurance/CGHS 48,442 32%

Fixed Deposits 46,928 35%

Mutual Funds 39,359 26%

Stock/Shares 37,845 25%

Thank You!