Académique Documents
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M. Shiraz Khan
Ramsha Fatima
Naeem Akram
Beena Ambreen
M. Tahir Sabir
HISTORY
• Lever brothers is founded by
WILLIAM HESKETH LEVER in 1890
BOARD OF DIRECTORS
CEO UNILEVER
“PAUL POLMAN”
CEO OF UNILEVER (FROM OCT. 08)
UNILEVER PAKISTAN
UNILEVER PAKITAN FORMERLY LEVER BROTHERS
WAS ESTABLISHED IN PAKISTAN IN 1958
MR.EHSAN A.MALIK
CEO IN PAKISTAN
GENERAL INFORMATION
NO. OF EMPLOYEES 1677
SHARES 13,293,869
BCG MATRIX
SWOT ANALYSIS
BCG MATRIX
STARS PRODUCTS OF ULP
High growth rate & high market share
• Lux
• Sunsilk
• Wall’s
• Fair & lovely
• Rafhan
• Energile
CASH COWS
Low growth rate & high market share
• Surf excel
• Ponds
• Lipton
• Close up
• Blue band
• Lifebuoy soap
• Rexona
• Knorr
DOGS
Low growth rate & low market share
• Wheel
• Supreme tea
• Lifebuoy shampoo
QUESTION MARKS
High growth rate & low market share
• Clear shampoo
• Rin
• Comfort
STRENGTHS
Strong company image
Strong brand portfolio
Quantity & variety
Effective & attractive packaging
High quality man power
CONT…
Solid base of the company
Innovative aspects
Corporate behavior
Health & personal care
products
Help people getting more out
of life
WEAKNESSES
High prices of products
Substitutes products
Policy of spending for the
social responsibility
Lack of control in the market
CONT…
Dual leadership
Decrease in revenues
Reduced spending for research
& development
OPPORTUNITIES
Changing life style of people
New markets
Increase the volume of
production
Low income consumers
CONT…
Help in improving people diet &
daily lives
THREATS
Competitors(P&G,)
Political effects
Legislative effect
Environmental effect
Economic crises
CONT…
Change in life style of people
Chance for price war
Increase in production & labour
cost
PRODUCT OF FOCUS
SURF EXCEL
It is the oldest detergent
To be present in Pakistan
Since 1960.It believes
That children must be
free to experience their
LIFE for themselves…
PRODUCT
SURF EXCEL
Advance
Tropical
Small & mighty
Automatic
Blue detergent
Quick wash
CONT…
Quality: Removal of stain 10/10
reflects its quality
Brand name: Strong brand
name
Packaging: attractive, colourful
& unique
Convenience product
RANGE OF PRODUCT