CRM of Caf Coffee Day

Caf coffee day is Rs.750 crore ISO 9002 certified company.CCD sources coffee from 5000 acres of coffee estates and the second largest in Asia.It is one of Indias leading coffee exporters with clients across USA,Europe and Japan. CCD pioneered the caf concept in India in 1996 by opening its first caf at Brigade road Bangalore.

External Customer Management

cleanliness - The outlets should be clean for the customers. Hospitality They believe in providing family like environment to their customers. Product quality it should be good and should meet customers expectations. Service delivery time should be minimum.

Loyalty program
CCD uses special caf citizen card for rewarding CCD customers.it is a loyalty program to gain new customers and retain existing ones.The caf citizens card entitles members to a 10% discount on all food and beverage bills.The member also receive surprise gifts along with special offers and invitation from CCD from time to time.