A STUDY ON COMPETITOR ANALYSIS WITH SPECIAL REFERENCE TO A.V.

S AGENCIES, UTHANGARAI

COMPETITOR ANALYSIS
Competitor analysis can be defined as a set of activities, which examines the comparative position of competing enterprises within a given strategic sector. In formulating business strategy, managers must consider the strategies of the firm's competitors. Competitor analysis has two primary activities, 1) Obtaining information about important competitors. 2) Using that information to predict competitor behavior.

PURPOSE OF COMPETITOR ANALYSIS

STRENGTHS AND WEAKNESSES IDENTIFY OUR COMPETITORS IMPROVEMENTS MARKETING

PRODUCT PROFILE
SCOOTERS

Bajaj Kristal DTSi

MOTORCYCLES

Bajaj Platina 100cc Bajaj Platina 125 DTS-Si Bajaj Discover 135 DTS-i Bajaj XCD 125 DTS-Si Bajaj XCD135 DTS-Si Bajaj Pulsar 135 DTSi Bajaj Pulsar 150 DTSi Bajaj Pulsar 180 DTSi Bajaj Pulsar 200 DTSi Bajaj Pulsar 220 DTS-Fi Bajaj Pulsar 220 DTSi Bajaj Avenger 220 DTS-i Bajaj Pulsar 200 NS

UPCOMING MODELS

Bajaj XCD 125 sprint

BAJAJ COMPETITORS
HERO HONDA TVS MAHINDRA YAMAHA SUZUKI ROYAL ENFIELD HERO HONDA

RESEARCH METHODOLOGY
RESEARCH DESIGN - Descriptive Research SAMPLING DESIGN - Convenience Sampling SAMPLING SIZE - 100 respondents

TECHNICAL TOOLS USED FOR ANALYSIS

Chi-square test Henry garret ranking method Weighted average method Analysis of Variance (ANOVA) Factor analysis

OBJECTIVES OF THE STUDY

To know the conceptual frame work of competitor analysis. To know the management understand their competitive advantages/disadvantages relative to competitors.

To know the understanding of competitors past, present and future strategies.

To know the information basis to develop strategies to achieve competitive advantage in the future. To know the forecast the returns that may be made from the future investments.

SCOPE OF THE STUDY

This study clearly explains that how far it is easy and difficult to enter in the arena for the new competitors and its strategies to adopt it. It helps to identify Key Success Factors (KSFs) for the industry, rate by themselves and others on each of them.

It indirectly helps the competitors to understand their competitive position and others.
This also helps in adopting the new strategies and technologies to the competitors. It clearly focuses on what marketing channel should be adopted by the competitor for the future merits.

LIMITATIONS OF THE STUDY

The project report was designed mainly on the belief that information provided by the respondents is correct. Even though the respondents are available they are not willing to give their valuable responses. The study may not be applicable to other regions. The time to conduct the survey was a major limitation as most of them were too busy during working hours and had to conduct the survey only on the time allotted. This reduces the number of respondents to 100.

FINDINGS
PERCENTAGE ANALYSIS 85% of the respondents are male and 15% of them are female. 54% of the respondents are unmarried and 48% of them are married. 37% of the respondents belong to the age group of 21-30 and 8% of them belong to the age group of above 51 years. 43% of the respondents belong to the family level of 3-4 members and 3% of them belong to the family level of above 9 members.

SUGGESTIONS

Company has to concentrate more on advertisement and sales promotional techniques to develop it faster than competitors. Company can retain more customers by forming customer service center. The price should be taken into consideration now and then to promote the company. Advertisement should be made in an effective manner. Company can improve proper distribution channel through which products and name of the company will reach all over India.

CONCLUSION
A competitor must consider four factors in his competitor analysis process such as- Strengths and Weaknesses, Identify our Competitors, Improvements, and Marketing. competitor analysis which may be considered as importance for companys future decision, budgeting and developments of other aspects of the business.