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It involves cooperative relationships with multiple organizations. INDIA being a cheap destination for leisure tourism ,unlimited tourism and untapped business prospects, we can expect green pastures of growth in the year ahead
The world travel and tourism council(WTTC) has predicted that India has potential to become the number one tourist destination in the world, with demand growing 10.1% per annum. The hospitality industry is poised to grow at a faster rate and reach Rs.1500 billion. The contribution of the entire travel and tourism sector including hospitality industry in India to Gross Domestic Product is estimated to rise from 8.6% (USD 117.9 billion) in 2010 to 9.0% (USD 330.1 billion) by 2020.
Many higher end hotels in India are realized that their key USP in international competition is not their high-tech facilities, but rather their outstanding staff-to-guest ratios and the longstanding tradition of Indian hospitality as immortalized by "Atithi Devo Bhava". Hospitality is about serving the guests and to provide them with a "feel-good-effect". Personalized comprehensive service, such as suites having their own personal butler, gives guests that extra feel of being valued by their hosts.
Today, Beijing alone has as many hotel rooms as the whole of India Indias luxury rooms availability lower than even smaller East Asian
countries
80000 70000 60000 50000 40000 30000 20000 10000 0
HongKong Bangkok Singapore Malaysia India
Budget Segment
TWO STAR
Budget Segment
ONE STAR
The business traveler. International and national sports& game players The leisure traveler. Airline cabin crew.
Domestic
Pilgrims Students Officials Film Stars Intellects Business Executives Tourists
Foreign
Political Representatives Trade Representatives Cultural Representatives Educationists Sportsmen Business Executives Tourists
40 35 30 25 20 15 10 5 0
39.5
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8.1 1.1 1.9 9 4.8 5.8 1.6 6.3
India's strong GDP growth. Opening of sectors of economy to private sector/foreign investment. Strengthening of ties with the developed world. Reforms in aviation sector. Development of sports and games scenario.
India needs an additional 80,000 rooms in the next 2/3 years to service projected tourist arrivals Need of Rs.32,000 crore in the next three to five years.
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Around 10,856 hotel rooms DELHI Around 9,318 rooms MUMBAI Around 7,794 rooms - BANGALORE Around 7,408 rooms HYDERABAD India has a supply and demand mismatch
HOTEL CHAINS
SMALL CHAINS
INDIAN HOTELS COMPANY LTD EIH LIMITED ITC HOTELS LTD ITDC LTD
Established in 1966 as an autonomous public sector corporation. Entrusted with the task of helping, developing tourism infrastructure and promoting INDIA as a Tourist destination. It has Elite Hotels , Comfort Hotels ,Classic Hotels. 33 Hotels in 22 Tourist destinations all over INDIA .
It was lunched on October 18th,1975. First Hotel CHOLA SHERATON IN CHENNAI. Currently there are 10 ITC-WELCOME GROUP SHERATON HOTELS and more in pipe line.
Category
Luxury Upper upscale Upscale - mid-scale Heritage
Brand
ITC Hotel: Luxury Collection WelcomHotel: Sheraton Fortune Hotels WelcomHeritage
Positioning
"Mansions of Luxury" "Passion for Quality" "Promise of True Value" "Unique Experiences"
Capacity expansion underway at Chennai & Kolkata; plans for other locations also
being progressed. Fastest growing hotel chain with highest operating efficiency (PBDIT/Net Income @ 40%) amongst the 3 leading chains Leverages unique service proposition and international alliance with Starwood Hotels & Resorts - Luxury Collection / Sheraton
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Manages 34 full service mid-market properties (2000 + rooms ) under the Fortune Hotels brand
21 more hotels in pipeline; room inventory- 4800 appx. 100% subsidiary company : Fortune Park Hotels Ltd.
Also operates 60 properties under the WelcomHeritage brand in 19 states - Maharaja Heritage Resorts Ltd. 50% JV with
Marudhar Hotels (P) Ltd.
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PRODUCT: High class accommodation, food and beverage and it is a luxury product PRICES: Prices are very high and varies as per the season PROMOTION: Very effective promotion to the targeted customers through national and international magazines.
PLACE: located in all metros and follows its own regional tradition and treats their guests accordingly PROCESS: Regular maintenance of the room, keeping the surroundings clean and hygienic
PHYSICAL EVIDENCE: Deep sleep is more than just the right bed. It is about an environment that soothes all the five senses. Experience our rooms and know how it feels to sleep like a baby again. PEOPLE: Highly professional workers ,internationally qualified chefs.
HOSPITALITY & TOURISM INDUSTRY development goes hand by hand. Tourism policy. Governments open skies policy. Foreign Trade policy. FDI in HOTEL & TOURISM INDUSTRY. Other government initiatives.
Liberalization in aviation fuel rates in the hospitality sector. Pricing policy for aviation influences international air fare. Rtionalization in taxtion sector. Tourist friendly visa regime. Immigration services. Procedural charges in making available land for construction of hotels. Allowing setting up a guest house.
Permission for domestic airlines to commence international flights. Star-up of various low cost carriers.
FDI
Incredible India Atithie devo bhava (guests are equal to god) Various Infrastructure building initiatives. Rs.5400 million National Highway Project. 5856km Golden Quadrilateral. 7300km North-South and East-West corriders. Sagarmala project. ITDC
STRENGTHS Faster GDP growth Industrialization. Natural heritage India as a global player
WEAKNESS Lack of connectivity. Lack of publicity. Hectic rules Influence of politicians Marketing gap.
OPPORTUNITIES Health tourism. Strong in cultural and nature aspects. Commercialization of sports and games. FDI policy. Mismatch of supply and demand.
THREATS Poor domestic tourism infra structure Political conditions Terrorism Increase in pollution Entry of new competitors
Hospitality
Tourism Infrastructure Industrialization Education