MUMBAIS DABBAWALA SERVICE

Mumbais Annadatas

 President- Mr. Raghunath Dhondiba Medge Secretary- Mr. Gangaram Laksman Talekar Director(IT)- Mr. Manish Tripathi
Website: www.mydabbawala.com E- Mail : info@mydabbawala.com

HISTORY
Started in 1890 Mahadeo Havaji Bacche

(Mahadeo), a migrant from North Maharashtra, started the lunch delivery service.
Mahadeo recruited youth from

the villages neighboring Mumbai, who were involved in agricultural work

Service started with about 100

Dabbawalas

ORGANIZATIONAL STRUCTURE
PRESIDENT
VICE PRESIDENT

13 Members
GENERAL SECRETARY

TREASURES DIRECTORS(9)

MUKADAM

MEMBERS(5000)

SWOT Analysis
Strengths:

Simplicity in organization with Innovative service Coordination, team spirit, & time management Low operation cost Customer satisfaction Low Attrition Rate

Weaknesses:

High dependability on local trains Funds for the association Limited Access to Education

 Opportunities

Wide range publicity Operational cost is low Catering

Threats

Indirect competition is being faced from caterers like maharaja community Indirect threats from fast foods and hotels Change in timings Company transport Ticket restaurant

HOW THE DABBA IS DELIVERED

The entire system depends on TEAMWORK and meticulous timing. Tiffins are Collected from homes & taken to nearest Railway Station. Then they are sorted out for area-wise distributiuon, so that a single tiffin could change hands 3 to 4 Times in the course of its daily journey.

The Color Coding of Dabbas

The color coded on Dabbas can be Read in following pattern:

CODING OF DABBAS
1-11
12 13 15 16

CHURCHGATE MARINE LINES GRANT ROAD, BOMBAY CENTRAL LOWER PAREL DADAR (WEST)

17
18

DADAR (EAST)
ANDHERI (EAST, WEST)

Beyond six sigma

Amazing supply chain management

Team work is important for IT to show results

BEYOND SIX SIGMA

10

Beyond six sigma

They carry Tiffin (Lunch box) from the home of customer

and carry it to their work place of work. e.g. from say housewife in Virar will give Dabba to him which will be delivered at Air India bldg on 11 floor by lunch time (1 p.m.).

They work with clock work precision, but without

computer program ! They even brought couple of actual Dabbawala to speak (he made an excellent power point presentation)

Team work is important for IT to show results

BEYOND SIX SIGMA

11

Beyond six sigma

Even Prince Charles and many other are wondering how they are

sorting the dabbas so precisely. They use cycle, local train or they are on foot. Even in heavy floods they deliver. Thousands of people get cooked home made food.

Invited for marriage of Hon. Prince Charles of England on April 9, 2005.

Only after Prince Charles called them to his wedding people all over

the world recognized them ! You must have seen such Dabbawalas in Mumbai, India.

Team work is important for IT to show results

BEYOND SIX SIGMA

12

BEYOND SIX SIGMA

Error Rate: 1 in 16 million transactions Six Sigma performance (99.999999) Technological Backup: Nil. Cost of service - Rs. 300/month ($ 6.00/month) Standard price for all (Weight, Distance, Space) Rs. 36 Cr. Turnover approx. [6000*12*5000=360000000 i.e. Rs. 36

crore p.a.] Earnings -5000 to 6000 p.m.

Zero % fuel Zero % investment Zero % Disputes 99.9999% performance 100 % Customer Satisfaction

Team work is important for IT to show results

BEYOND SIX SIGMA

13

Comparison with Supply Chain Management

Mumbai Dabbawala system is a unique system in logistics and supply chain management. They deliver lectures and presentations to management students and corporate including Harvard U.S.A., Cambridge Oxford.

Team work is important for IT to show results

BEYOND SIX SIGMA

14

DISCIPLINE

No Alcohol Drinking during business hours Wearing White Cap during business hours

Carry Identity Cards

Record With Guinness Book of World Record

Registered with Ripley's believe it or not. Received ISO 9001 : 2000 Certificate

Team work is important for IT to show results

BEYOND SIX SIGMA

15

SUPPLY CHAIN

Team work is important for IT to show results

BEYOND SIX SIGMA

16

ACHIEVEMENTS
Documentaries made by :

BBC ,UTV, MTV, ZEE TV, AAJ TAK, TV TODAY, SAHARA SAMAY, STAR TV, CNBC TV 18, CNN, SONY TV, TV TOKYO, NDTV.

CASE STUDY made by :

ICFAI Press Hyderabad & Bangalore Richard Ivey School of Business Canada Also, Included in a subject in Graduate School of Journalism University of California, Berkeley

Invitations from :

CII for conference held in Bangalore, IIML, IIMA, CII Cochin, CII Delhi, Dr. Reddys Lab Foundation Hyderabad, SCMHRD Pune, SCMHRD Nasik, Sadahana Pune, Rotary Club Bangalore, NIQR at Chennai

Radio:

German Radio Network, Radio Mirchi, Radio Mid-day, FM Gold, BBC Radio, Radio City

COCA-COLA TIES UP WITH DABBAWALLAS

BEVERAGES MAJOR, COCA-COLA

INDIA, WILL USE THE MIGHT OF MUMBAI DABBAWALLAS TO LURE CUSTOMERS TO SAMPLE ITS ORANGE JUICE DRINK MINUTE MAID PULPY ORANGE
MR. VENKATESH KINI, VP,

MARKETING
RS.500 CRORE PACKAGED JUICE MARKET COCA-COLA IS COMPETING WITH PEPSICOS TROPICANA AND DABURS FOODS REAL

Team work is important for IT to show results

BEYOND SIX SIGMA

18

 World record in Best Time

Management with Six Sigma rating.

Name in GUINESS BOOK of World

Records.
Registered with Ripley's believe it or not. Participated in Deal Ya No Deal Contest by Sony

Entertainment Television

Invited for marriage of Hon. Prince Charles of

England on 9th April, 2005