Humanities

Lecture (4)

Innovation

What is Innovation?
Creativity is about coming up with ideas while innovation is about "bringing ideas to life. While individuals may display creativity, innovation occurs in the organizational context only, by bringing creative ideas to life Invention refers more directly to the creation of the idea or method itself,

whereas innovation refers to the use of a

new idea or method.

What is Innovation?
Innovation is the creation of better or more effective
products, processes, services, technologies, or ideas that are accepted by markets, governments, and society

The Idea Hunter

Andy Boyton & Bill Fischer

Thing VS Idea
If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas. George Bernard Shaw

George Bernard Shaw the only person to have been awarded both a Nobel Prize in Literature (1925) and an Oscar (1938)

The
Diversify the hunt

I-

Principles

Be Interested not just interesting

Exercise hunting for ideas Be Agile in hunting for ideas

Be Interested not just interesting

I have no special talents. Iam only passionately curious. Albert Einstein Good artists copy. Great artists steal.
Pablo Picasso

Diversify the hunt

I almost never look to the existing discipline for new ideas. Jack Hughes It is hardly possible to overrate the value... Of placing human beings in contact with persons dissimilar to themselves, and with modes of thought and action unlike those with which they are familiar. John Stuart Mill

Exercise hunting for ideas

People learn by doing... And by reflecting on what they are doing. Training yourself to notice things is part of the observational platform Writing down your thoughts and observations and keeping them in areadily accessible place-are necessary habits of the Hunt

Be Agile in hunting for ideas

Agile means to move quickly and lightly

Agile means quick or lively

Agile means flexible

Principle One: Do what you love.

Passion is everything. Innovationwhich simply meansnew ways of doing things that improve our lives---cannot flourish unless you are truly obsessed with making something betterbe it a product, a service, a method or a career.

Have the courage to follow your heart and intuition. They somehow already know what you truly want to become.

Passion wont protect you against setbacks, but it will ensure that no failure is ever final. Bill Strickland

Principle Two: Put a dent in the universe.

This speaks to vision. Innovation doesnt take place in a vacuum. You need to know where youre going, what the ultimate destination is, and you need to inspire others.

Passion fuels the rocket, but vision points the rocket to its ultimate destination.

Principle Three: Kick start your brain.

Creativity leads to innovative ideas. Jobs believes that a broad set of experiences expands our understanding of the human experience. A broader understanding leads to breakthroughs that others may have missed. Breakthrough innovation requires creativity and creativity requires that you think differently aboutthe way you think.

Creativity is just connecting things.

Principle Four: Sell dreams, not products.

Your customers dont care about your product, your company or your brand. They care about themselves, their hopes, their dreams, their ambitions. Help them fulfill their dreams and you will them over.

The people who are crazy enough to change the world are the ones who do.
Apple Ad

Principle Five: Say no to 1,000 things.

Innovation comes from saying no to 1,000 things to make sure we dont get on the wrong track or try to do too much.

Principle Six: Create insanely great experiences .

Principle Seven: Master the message.

You can have the most innovative idea in the world, but if you cant get people excited about it, it doesnt matter. Steve Jobs is considered one of the greatest corporate storytellers in the world because his presentations inform, educate and entertain.

We dont need you. You havent gotten through college yet.

Get your feet off my desk. Get out of here. You stink and were not going to buy your product. Your problem is that you still believe the way to grow is to serve caviar in a world that seems pretty content with cheese and crackers. Theres no reason why anyone would want a computer in their home.
Imagine how one young man with big dreams must have felt when he heard the following. Of course, these statements were all directed at one time or another to Steve Jobs.

Dream bigger.

Perhaps the ultimate lesson that Jobs teaches us is that innovation requires risk-taking and risk taking takes courage and a bit of craziness. See genius in your craziness. Believe in yourself and your vision and be prepared to constantly defend those beliefs. Only then will innovation be allowed to flourish and only then will you be able to lead an insanely great life.