Global selling

Group members
Tausif Chaudhari Najma Lakhara Rubina Memon Mohammad Azhar Shaikh Saif Farhat Siddiqui

Roll no.
10 27 31 33 48 55

What is selling?

Global selling ?

The McDonalds Way

Move forward Contribution Develop No losers Actively listen Leverage diversity Delivery Support

History Of McDonalds
o Founded in 1940 o By Dick and Mac McDonald in California

o Idea of franchising Ray Kroc

McDonalds
Mission
to be our customer's one and only choice of a fast food restaurant when dining in or on the go.

Vision
to be the market leader in providing products and services in the fast food industry.

McDonalds goes global

Strategies used by McDonalds

Expansion worldwide

Forever young brand expansion

Plan to win strategy

Marketing strategies
Business Strategies Product consistency Act like retailers think like a brand Strategies as per Indian Market

Objectives of Promotion Strategy

Get Them In : To make consumers
step into McDonalds restaurant.

Trade Them Up : To shift the consumers

to McDonalds core products like Burger with cheese, McChicken Burger, Fillet-o-Fish etc

Get Them Back : To increase the frequency

of visit by making the McDs brand experience.

Media Strategy
Focused more on electronic media Ads talk about emotions, family ties, and fun, and all these have high visual appeal. They use print media.

Globalization strategy of Mcdonald's

To find the best places to put a restaurant in different countries Finding out what it is that people like to eat in different

countries and in different regions

Extreme focus on their food selection, to not upset or offend any religion in particular and made menu according to preferences of particular countries

Co-branding strategy
Coca-cola Walt disney Barbie toys Cadbury

Hot wheels

Cultural diversity
o In India - sandwich sauces, shakes and soft-serve products do not contain eggs. o In Uruguay - hamburger with a poached egg on top. o In Norway - Mc Laks grilled salmon sandwich. o In Taiwan- rice burger.

Segment target and positioning

McDonalds was positioned as a family restaurant

Extra care has been taken to make the restaurant childrenfriendly Focused on Price Penetration Service, hygiene, products etc

4Ps of marketing mix

Product
Variation : variety in product ranging from burger to softy Innovation : Chicken Maharaja

Elimination : removal of beef,

pork flavoured products Successes: Fries, Happy Meal,

Big Mac, Pizza McPuff

Failures: Fajita, Carrot Sticks, McLean

Price
Pricing includes the list of prices & discount available The most important part of marketing mix Price determines profit of the product Special offer such as happy meal Value meal, Combo meal

Place
Restaurants in all the major cities

like Mumbai, Delhi, Kolkata etc

Offers hygienic environment good ambience and great service

Started giving internet facilities

Areas for children where they can enjoy with their Family & friends

Spend some quality time together

Promotion
Individual communication-Word of mouth, peer group Mass communication Advertisements and child amusement activities at outlets, drives and campaigns Free distribution of children toys with every happy meal Famous marketing campaigns : You Deserve a break today, so get up & get away To McDonalds Aapke zamane me baap ke zamane ke daam Food, Folks, and Fun Im loving it

Conclusion

Bye Bye see you at mcdonalds