Académique Documents
Professionnel Documents
Culture Documents
sequential format
Is designed to suit the respondents
Types of questionnaire
Formalized Unconcealed Most research studies use Standardized Questionnaires like these. Non Formalized The response categories have more flexibility
Concealed
Used for assessing psychographic and Questionnaires using subjective constructs projective techniques or sociometric analysis
Types of questionnaire
Formalized & unconcealed questionnaire: self-explanatory with most response categories predefined
Out of the following options, where do you invest
(tick all that apply) Precious metals----------------, real estate------------, stocks---------, Government instruments---------, mutual funds------any other------ Who carries out your investments?
Myself-----------, agent---------, relative-----------, friend------------, any other--------- What is your source of information for these decisions?
Types of questionnaire
Formalized & concealed questionnaire: most response categories are predefined, but latent cause of behaviour are derived from indirect questions
Please indicate level of your agreement for the following statements.
Types of questionnaire
Non-formalized & concealed questionnaire: undisguised and most response categories are not predefined
-------------------------------------------------------------------------- How do you generally decide on where you are going to invest
your money?------------------------------------------------------------ Give three reasons why you believe that the 2010 Commonwealth
Types of questionnaire
Non-formalized & concealed questionnaire: disguised and most response categories are not predefined, Objective is to uncover socially unacceptable desires and latent or subconscious & unconscious motivation. e.g. A study conducted to measure to which segment should mens care toiletries (moisturizers & cream) be targeted:
Population spread
Study area
1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
T.V. SERIAL 1 2 3 4 5 6 7 8 9 10
RANK ORDER ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________
1 1 1 1 1 1 1 1 1 1
2 2 2 2 2 2 2 2 2 2
3 3 3 3 3 3 3 3 3 3
4 4 4 4 4 4 4 4 4 4
5 5 5 5 5 5 5 5 5 5
6 6 6 6 6 6 6 6 6 6
7 7 7 7 7 7 7 7 7 7
8 8 8 8 8 8 8 8 8 8
9 9 9 9 9 9 9 9 9 9
10 10 10 10 10 10 10 10 10 10
1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
SD
1. Have you been through the following training modules? Negotiation skills module
Yes/no
Communication & presentation skills Yes/no In case the answer to both is yes, please answer the following question else move to the next question. How do you evaluate the negotiation skills module with the Communication and presentation skill module? (Correct)
________ Less than Rs100 ________ Rs 101-250 ________ Rs 251-500 ________ more than Rs 500 2. How often do you eat out in a week? ________ 1-2 times. ________ 3-4 times ________ 5-6 times ________ every day
(correct)
(Correct)
Do you associate with people who use fake receipts to claim their medical allowance? (Correct) Do you think tobacco consumers spit tobacco on the road? (Correct)
Type of questions
Question Content
Open ended
Closed - ended
Dichotomous
Multiple Responses
Scales
Type of questions
Open ended questions: What is your age?
How would you evaluate the work done by the present government? How much orange juice does this bottle contain? What is your reaction to this new custard powder? Why do you smoke Gold Flake cigarettes? Which is your favorite TV serial? What training programme have you last attended? With whom in your work group do you interact with after office hours?
Type of questions
Closed ended questions
1. Dichotomous questions
Are you diabetic? Have you read the new book by Dan Brown? What kind of petrol do you use in your car? What kind of cola do you drink? Your working hours in the organization are
Type of questions
Closed ended questions 2. Multiple choice questions
How much do you spend on grocery products (average in one month)?
- Less than Rs. 2500/- Between Rs 2500-5000/- More than Rs 5000/ You do not currently sell organic food products because (Could be 1)
- You do not know about organic food products. - You are not interested. - You are interested but you do not know how to procure it. - It is not profitable. -The customer demand is too low - any other--------------------
END OF CHAPTER