Académique Documents
Professionnel Documents
Culture Documents
E-Commerce Systems
Key Ideas
There are several types of electronic commerce categories: business to business (B2B), business to consumer (B2C), consumer to consumer (C2C), and government to constituent (G2C). Electronic commerce is having an impact on all levels of the economy.
Electronic commerce affects economies, organizations and individuals in some positive and some negative ways.
Ebiz Categories
B2B
B2C
C2C
BUSINESS
CONSUMER
B2G
G2C
GOVERNMENT
G2G
Business Models
Assembly,
Raw Materials
Parts
Retail
Customer
1st tier suppliers 2nd tier suppliers
What are the benefits for entities involved? What are the sources of revenue?
The largest category by far EDI required large volume of transactions for economic application B2B buyer and seller both interact with exchange Different models Catalogue aggregators (I.E. e-STEEL) Auction model Market exchange model (i.e. Houston Street electricity) Affiliate Model (i.e. Amazon.com crosslisting)
Electronic stores
On-line auctions (BidButler for min & max bid) Electronic mall (Fashionmall.com) Promotion and customer service sites (Hewlett Packard) Content and advertising sites (Edmunds Car Search) Subscription models (Wall Street Journal) Clubs and communities (ClubTommy)
Information regarding services Savings (lower Permits and licenses costs), Portals and welcome mat to visitors efficiency Voting and governance
Quote: There is sufficient interest in G2C ebusiness that technology companies such as IBM, and prestigious consulting firms such as Booz Allen & Hamilton have divisions devoted to electronic Government (Van Slyke & Belanger)
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Kelly (1998)
The new economy is global The new economy prefers the intangible
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Economic Efficiency
Reduces cost of posting or calling for an order But, substitutes costs of building and maintaining the system
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Network Effects Email is more valuable if more people are using it Growth can be explosive
2 nodes, 1 connection 4 nodes, 6 connections How many connections with: 5 nodes? 6 nodes? 7 nodes?
3 nodes 3 connections
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Globalization
Is Geography Dead?
I.e. Translation work performed in other countries Customs and taxes Privacy and legal issues Cultural preferences Language
BUT
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Operational Efficiency
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Disintermediation
Cutting out some of the steps in the supply chain May also lower inventories with just in time deliveries
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Example of Disintermediation
VALUE CHAIN FOR SELLING BOOKS TO CONSUMERS
Editor/ Publisher
Author
Agent
Printer
Distributor
Distributor
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Disintermediation
Cutting out some of the steps in the supply chain May also lower inventories with just in time deliveries
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Cost of staffing
May cannibalize existing products (I.e SIM cards) Difficult to accurately estimate traffic and capacity needs
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Created day trading (really?) Created MP3 enabled music players (changing the music industry) E-business has different impacts based on the characteristics of the industry
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Lowest Impact
High (Differentiated)
..
Low (Commodity)
Highest Impact
High
Low
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Better for products you dont need to touch & feel Time delay from purchase to receipt of product (if tangible)
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Broader array of suppliers Interactive catalogues Consumer pull rather than merchant push Customer relationship management
Building profiles of users (potentially anticipating needs as they arise) Differentiating products and prices
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Substandard services
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Authentication
Digital signatures
A unique code applied to an electronically transmitted message that identifies the sender Uses hashing technology so that changing the code will no longer match with the document
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Digital Certificates
An electronic document that verifies the sender or receivers identify Certificate authority Types and classes of digital certificate
Site certificates Personal authority certificates Certifying authority certificates Software publisher certificates
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subsidiary of Better Business Bureau AICPA WebTrust, examination by CPA TRUSTe, administered by nonprofit group
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A protocol designed to provide a secure connection between the sender and receiver of information Server name of https://
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Functioning of SSL
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4. 5.
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A security protocol designed for handling encrypted electronic payments online Specifications include:
Confidentiality of information Payment data integrity Authentication of merchants, cardholders, and clearinghouses Interoperability with other protocols
Dual Signature
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Digital Wallet
Software that encrypts payment information and stores it in a file Opponents suggest serious privacy and security issues
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Examples
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Yahoo, Inc.
How is Yahoo doing financially right now? Is Yahoo making the right moves toward continuing e-commerce profitability? Will Yahoo be able to compete successfully with AOL and MSN as an online service and e-commerce portal?
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What are the business benefits and limitations of using public B2B exchanges like ChemConnect? What is the business value of private B2B exchanges for a company? Should a small business use public or private B2B exchanges, or should they use exchanges like eBay, that attract both consumers and small businesses?
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Does the fact that customers who shop online and in other channels generate more sales, as Staples and HSN have found, mean that most companies should have an e-commerce website? Do you agree with Steelcase that it is better for people to get product information online than from a salesperson?
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Do you feel that eBags will be able to sustain its profitability? How else could Economy.com increase its products, markets, and profitability? How could other kinds of businesses use the Classmates Online business model to help strengthen their e-commerce success?
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Which website, Office Depot or Lands End, does a better job of helping users find the products they want? Which website capability or feature would you most like to see added to ecommerce websites?