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Presented By:- Uzair Tauqeer Presented To:- Mr. Ishfaq Program:-BS(BA)-1

Table Of Contents
Logos of Nestle History Headquarter Management Quality control Major brands Nestle global organization Personal profile Nestl's employees Sales by region Current status Shareholders Swat analysis


Different logos of nestle company

In September 1866, in Vevey, Henri Nestl developed a milk-based baby food and soon began marketing it. Henri Nestl retired in 1875, but the company, under new ownership, retained his name as Farine Lacte Henri Nestl.

Henri Nestl


Nestle headquartered in Vevey, Switzerland.



Peter Brabeck, Chairman of the Board of Directors, Nestl. Paul Bulcke, Chief Executive Officer, Nestl. Werner Bauer, Executive Vice President, Nestl , Chief Technology Officer. Company is ISO-9001,9002 and ISO 2000 certified,and has gained various quality assuarance certificates from reputed institutions and firms as well.

Quality Control
The quality control department is the scientific heart of the Nestl Quality System. Consumer confidence and trust has been fundamental to Nestl's success for over 135 years. At Nestl, we believe that research can help us make better food so that people can live a better life. Good Food is the primary source of Good Health throughout life. We strive to bring consumers foods that are safe, of high quality and provide optimal nutrition to meet physiological needs.

Major Brands

Nescafe Nestle Milk Pak Nestl Rowntree Nestl Purina / Friskies Nestea Nespresso Nesquik Kit Kat

Major Brands

Nestl Global Organization

Swiss company - global reach Around 254,000 people working for us

Operating in more than 80 countries

Worlds leading food & beverage company


2,54,000 employees 41% women, 59% men 66% married Average age: 34

Married 66% Averag e age

Employees 2,54,000


Men 59%

women 41%

Nestles employees
People our source of energy Around 254,000 people make up the Nestl family Continous training and improvement of skills Respect and cultural diversity

Sales by region
Nestls global presence is divided into 3 zones: Europe, Americas; and Asia, Oceania and Africa.

Europe 38.3% AOA 19.3%

Americas 42.4%

Current Status

Worldwide Sales: Net Profit: Factories: Employees:

CHF 98,458 m CHF 9,197 m 522 Around 2,54,000

The currency abbreviation for the Swiss franc (CHF), the currency for Switzerland.

Food Sales(millions) 10 20 40 50 60 70 80


Nestl Kraft Foods


Competitors in market
Coca-Cola Mars Danone ConAgra Cadbury Schweppes General Mills Sara Lee Kellogg's

Current Status

Level of Demand in the market 10 20 30 40 50 60 70 80 0 Oxford

Armani Gucci

Competitors in market
Marks & Spencer Q n H plus JJ Garments Empact



Hejab Zafar


Nestl has about 250 000 shareholders, none of whom individually own more than 3% of the shares. As of December 31, 2003, Swiss investors held the major part of the stock (42%) followed by US citizens (22%) and British (10%), French (8%), and German (5%) shareholders A Swiss investments company called Pelham Investments SA is also named as a shareholder

SWOT Analysis

Strengths: Strong Brand image Quality of goods Focus on research and development Weaknesses Very low Marketing Opportunities Health Conscious people Increased knowledge of health

SWOT Analysis
Threats Competitors may get better time and space in different Media. Quality is not being satisfied and taste as well by new comers.