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HISTORY

Founded in 1960 by Tom Monaghan. Second-largest Pizza chain in the United States. about 8,500 corporate and franchised stores in 55 countries. Domino's Pizza outlet in India opened in 1996. Close to 274 outlets in 55 cities of India. 70 percent of its revenue comes from home delivery service & around 30 percent is over-the-counter sales.

MARKET STRATEGIS
3.1Vision Dominos Pizza vision is to be exceptional people on a mission to be the best pizza delivery company in the world. ,3Objectives Introduce value add meal concept Have a toll free number to call on deliveries GOAL Customer for life Increse no customer

Branded Pizza Market Share

MAJOR PLAYERS

STRATEGIC ANALYSIS (DSTP)


DIFFERENTIATION
SEGMENTATION TARGETING POSITIONING

SEGMENTATION
Geographic Region dominos outlets in different countries is a way of segmenting their market according to region and finding out potential markets. City they also segment the cities as class i, class ii, metros, small towns. Demographic age under 13years, 13 to 21 years21 to 35 years, 35 to 50 years, 50+ years. family income lower middle class, middle class, upper middle class, high class

TARGETING

Dominos pizzashave target the families who like to go out for dinner once in a week. They also target teenagers of school. Spending habits of college freshmen also indicates a high percentage of money being spent on non-essential items. Pizza Hut has made delivery services for those customers who like to have pizzas in their home with their families or friends.

POSITIONING

Uniqueness & Taste. Varieties


P S I S S T.S.G

MARKETING TACTICS (4Ps)

PRODUCT
Pizzas Pastas Breadsticks Cheese Dips Beverages Chocolava

PRICE

PLACE
Dominos has distubeted in 4 part WESTEN REGION SOUTN REGION

NORTH REGION

ESTERN REGION

PROMOTION
Customers can order their pizzas by calling a single countrywide Happiness Hotline 1800-111-123. In fact, Delivering in 30 minutes SALE PROMATION Bogo Corprate discount PERSONAL SELLING Door hangiing

GIFT COUPEN Advertising Tv Ads.Newspaper Hungry Kya?, Khushiyon ki Home Deliver

SWOT

GOAL
CUSTOMER FOR LIFE

L.Listen E.Empathize AApologize DDo what the customer need SStand by your promise

DOMINOS SUPPLY CHAIN


1. Procurement of raw materials

Raw materials like wheat, baby corn, tomatoes and spices are got, out of which wheat was bought in from jalandhar and then sent to the commissaries in refrigerated trucks. 4 commissaries (Regional Centralized Facilities) 1. Delhi 2. Bangalore 3. Kolkata 4. Mumbai

SUPPLY CHAIN DIAGRAM


WHEAT RETAIL OUTLET

DOUGH

REFRIGERATED TRUCK

WAREHOUSE

Implementation Plans
Introduce new options to menu. Create more outlets and locations.

Advertising through newspaper, television and internet of the new options Create new helpline for customers to order the food.

questions

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