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A way of constructing meaning in media texts to communicate ideas and impressions for an audience.

Technical codes include camera angles, sound and lighting (How Technology is used to create meaning). Symbolic codes include the language, dress and actions of characters (Mise-En-Scene).

Media Language This is how the media communicates to the audience. There are different
types of media languages which includes written, verbal, non verbal, visual and aural.

In order to achieve the highest grade possible, it is vital that students learn to use the vocabulary and media lexicon. Media terminology is an important factor as the examiner, will get the idea that you know what youre talking about, and that you have a general knowledge of the media industry. You will also be marked on the terminology, as it part of the mark scheme. Without the vocab, you will most likely not be getting anything higher than a D.

http://www.youtube.com/watch?v=ynWCtJo-iJ0

The study of signs and symbols, the literal and potential meanings. There are two identified orders of signification, denotation and connotation. > Theorist (Roland Barthes)

The literal or obvious meaning, description of what is physically seen or heard.

The potential or suggested meaning E.G Cross (Christianity, Crucifix, Maths)

In Media areas such as television, radio and film. How the language is delivered and its context used are important factors in the way meaning is generated for the audience.
This is in terms of body language : Gestures and actions. The meaning received by the audience is seen through how the actor uses their body.

Television and Film. What is on the screen has been chosen specific to generate a series of effects and meanings (Semiotics). Specific camera angles and movements are chosen to tell the story and meaning of that scene.
Match each word with the definition

Representations Institutions Stereotype Dominant ideology Hierarchy Hegemony Fair/Unfair regressive/Progressive Submissive/Subordinate Powerful/Authority Safe/Problematic Connotations Denotations Reinforces/Conveys/Illustrates Binary opposites Archetype Antagonist/ Protagonist Codes/ Convention Enigma

Realism Escapism Signifier Narrative Mid shot Establishing shot Extreme close up shot Long shot Birds eye view shot Worms eye view shot Dolly Pan Track Matched action Mise En scene Convergence Synergy Audience Jump cut Fade Digetic Non Digetic

Rihanna is an unusual pop singer, she does not have the clichd image that pop singers ideally have. Rihanna represents rebellion as well as youth, where as an artist like Taylor Swift is viewed to be more of a role model and innocent because of her clean cut image. Taylor Swifts Fan base is different to Rihanna's, Swift aims her music towards teenagers , whilst Rihannas fan base is aimed at a older audience.

What is wrong with this Paragraph? What went well? What would you grade it based on this paragraph?

Rihanna is an unconventional pop singer, she does not have the stereotypical image that pop singers ideally have. Rihanna represents rebellion as well as youth, where as an artist like Taylor Swift is viewed to be more of a role model and innocent due to her clean cut image. Taylor Swifts Fan base juxtaposes to Rihanna's, Swift aims her music towards teenagers , whilst Rihannas fan base is aimed at an older demographic.