KFC (Kentucky Fried Chicken)

Worlds 2nd largest fast food restaurant chain Headquarter in Louisville, Kentucky, US Specializes in fried chicken 18,000 outlets in 120 countries

 Four Ps of Marketing mix.

Marketing mix

4 Ps
Product Price Place Promotion

Planned mix of controllable elements of a product's marketing plan commonly termed as 4Ps 4 Ps are adjusted until the right combination To serves the needs of customers For generating optimum income

Product
Anything that can be offered to a market to satisfy a want or need

KFC served various forms of fried chicken Primary product is pressure fried made with original 11 ingredient recipe Designed its product to fit geographic demand :: more sale of chicken in north India & veg. items in south India

KFC product line

Chicken based products.

Burgers: includes the Zinger Burger, Colonels Chicken Burger, Colonels Fillet Burger, SUB60 and 80, and Zinger Jr. ,Fish zinger burger.
Chicken Pieces: 1 piece, 2 pieces, 5 pieces and 10 pieces chicken. Combos: Includes Chicken Meals, Sandwich Meals and Family Meals. Desserts & Beverages: Fruit Salad, Regular & Large Drink, Regular & Large Mineral Water, Tea, Scoop of Walls Ice cream and Coffee. Snacks & Side Orders: Arabian Rice, 5 & 10 Pieces Hot wings, Dinner Roll, Regular & Large Fries, Hot Shots, and Corn on the Cob, Hot & Crispy Soup and the Cole Slaw.

Price
Sum of all the values that consumers exchange for benefits of having or using the product or services KFC Monopolistic product ( fried chicken) are priced high Target group middle & upper class Competitive products are priced in relation to competition Demographics, Income, Geographic & Consumer Behavior also plays deciding role

Price
Products are bit high priced as per market segment and comparable to product of their standard.

Place
Distribution channels to reach customers Direct distribution Free home delivery Mobile unit Accessibility Placement of outlets Close to non-vegetarians

Promotion (Marketing)
3 main objectives of promotion: To present information to consumers To increase demand. To differentiate a product.

Promotions
Colonels Spirit and heritage are reflected brand identity Spend 2% of its profits on advertisement Advertising media involve : Print , Newspapers, Pamphlets, Billboards and Television Sponsors many NGOs and social welfare organizations. Joint sale promotions with different companies like HP, Philips, Value Meals, Pepsi-Co

 Distributes key chains, watches, bags, teeshirts etc. in promotional activities. Forms of incentives (coupons, meal vouchers, free add on)

Thank you

Group 8
Neha Maan Shreya Gupta Siddhant Babbar Ashish Baniwal