Social Media and Impact on Talent Acquisition

Gautam Ghosh
GM HR Strategy and Projects, Philips India

When Media Changes Everything Changes

Technologys impact becomes evident when it becomes ubiquitous

1
The future has already arrived. Its just not evenly distributed yet.

Source: William Gibson

2
The tools are transient. The values embedded in them are persistent.

Society is undergoing dramatic change

FROM
Passive recipients of information
Constrained by natural (or psychological) boundaries Face to face Living within our means

TO
Active knowledge sharers/drivers Borderless
Invisible Have It All

Job for Life

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Continuous Learning

Tomorrows consumers are todays digital natives

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Therefore
Your Culture is your Employment Brand and your employees are your brand ambassadors

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Three types of Media

Paid Earned Owned

Social results in convergence

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Employer Branding is critical

LinkedIn research 2012

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Social Media is a primary channel

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How Talent Management Practices, The Nature of Work Itself and the Structure of the Workforce are Changing

SOCIAL TECHNOLOGIES ARE CHANGING THE GAME

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Social technologies are not just other tools

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Fundamental shifts - content

Authority User Generated Influence (trust factor)
Authenticity Tolerance

Broad/Generic Niche Relevance Numerous Channels, Fragmentation Noise Buying Visibility Earning Visibility Social Trending/Discovery

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Fundamental shifts talent management

Linear Lattice Career Progression Flatter, Virtual, Collaborative, Project Based Accelerated Mobility Time in Tenure, Development Cycle Formal Informal Learning Social Collaboration, Learning Networks Silod Integrated Resourcing Full Time Alternatives Complexity

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Your employees and Alumni are rating you

People sharing information about your organizations practices, culture, and it can be represented online. Websites like Glassdoor, JobBuzz by TimesJobs and MouthShut make it easy to people to analyse such feedback

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Challenges Companies Face

Company brand is not talked about People not aware of company Culture, leadership, values, CSR Larger company brand over powering smaller units distinct appeal Company loses out to competitors specifically in campus recruitment
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Dont forget mobile!

"today it is a waste of time investing in social medis without mobile support". talent acquistion director for UPS Sodexho US Data jobseeker traffic on mobile grow from 4% to 17% of their total jobseeker traffic. nearly 1 in 3 hires have looked at Sodexo careers on mobile.
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PepsiCos Possibilities

Prospective candidates can peruse it for openings

watch videos from current employees, read executive blogs have conversations with hiring managers.

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What can Companies Do?

Blogs

Professional Sites

Monitor

Social Networks

Review Sites

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Social Media Response

A dedicated online monitoring & support presence can help the company improve support for Inquiries Queries Complaints Compliments

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Showcase Employer Brand

Culture

Leaders

CSR

Awards

Subject Matter Experts

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Leverage Various Channels

Blogs

Slideshare

Employer Brand

YouTube

Facebook Page

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Microsoft Jobs Blog

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Philips Innovations in Marketing group

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We are Philips India - Facebook Page

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Philips India Jobs @ Twitter

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Trends for the future

Companies like TalentBin and Entelo will change recruiting

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The rise of digital influence and impact

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Post Recruiting Onboarding

Gamified induction and onboarding Predictive analytics Communities to help new hires get assimilated faster Finding mentors and buddies

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Thank You!

Keep in touch!
http://twitter.com/GautamGhosh http://twitter.com/HRPhilips http://www.linkedin.com/in/Gautam http://www.slideshare.com/Gautam Gautam.Ghosh@Philips.com
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