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Wh at is Mark etin g?

Da le M. St eph en s, Specia list U t a h St a t e Office of Edu ca t ion Applied Tech n ology E du ca t ion Ser vices 250 E 500 So, P.O. Box 144200 Sa lt La ke Cit y, U t a h 84114-4200 Ph on e (801) 538-7867 Fa x (801) 538-7868 E m a il a ddr ess dst eph en @u soe.k12.u t .u s

M ark etin g
Did you k n ow ?
1 2 3 4 5 6 7 1/3 LU- TRA EX- $HI 60% COR JOB BRI NSF CITI GHE CEO NER S IN CAN ERA NG ST/ S STO USA T BLE WO LO AME NE ARE SKI RK WES RIC OF MK LLS WIT TPA A ENTJO H Y HAV TRE BS PEO E PRE PLE MKT NEU BAC RSH K IP 8 25% GRO WT H IN USA

1 1/3 Jobs in USA

2 Lubricant

3 Transferable Skills

4 Exciting Work With People

Ma r k et i n g
6 60% CEOs in America

5 $ Highest/Lowest Pay

7 Cornerstone Entrepreneurship

8 25% Growth in USA


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D efi n i t i on of Ma r k et i n g
Ma r ket in g is t h e pr ocess of d e ve lo pi n g , p ro m o ti n g , a n d d i s tri bu ti n g pr odu ct s in or der t o sa t isfy cu st om e r s n eeds a nd wa n t s.

Develop Promote Distribute

P ro d u c ts

Wh a t Are P ro d u c ts ?
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Go o d s

Car Food Home Clothes

Id e a s

Internet Training Computers Printed Materials

Se r v i c e s

Hospital TV Repair Auto Mechanics Carpet Cleaning


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Short Definition of Marketing: The promotion of goods, services, and ideas.

Wh at d o w e learn in M ark etin g?

The Four Ps
Of Marketing 1. Product 2. Place 3. Price 4. Promotion
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The Four Ps of Marketing


Product
Any goods, services, or ideas that we wish to sell. Goods, Services, or Ideas Defining Target Markets Product Design or Content Quantities Quality: Standard/Deluxe Guarantees or Warranties

Place
Distribution is getting the right product to the right place at the right time in the right amount and in the right condition. (For example: You dont want parkas delivered to a service station in Las Vegas!) Distribution Storage & Warehousing Transporting

Price
Determining a dollar amount at which we can sell the product. Costs: Production Wholesale / Retail Compare to Competition Profit Margin Value

Promotion
Making potential customers aware of a product in a positive way so they will want to buy it. Packaging Advertising Personal Selling Sales Promotion: Coupons, Discounts

The 7 Functions of Marketing

The Four Ps
1. Product 2. Place 3. Price 4. Promotion

The 7 Functions
1. Financing 2. Pricing 3. Promotion 4. Product/Service Mgmt 5. Distribution 6. Selling 7. Information Mgmt
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The Marketing Specialists Responsibilities


E valu ate/ Accred itation In service Marketing Fashion Merchandising Cu rricu lum Sports/Entertainment Retailing/School Store M E G Association Travel & Tourism Real Estate DE CA/ DE X Management Principals S tate Advisory Board Customer Service International Marketing L icensin g Entrepreneurship Economics L iaison Internet Marketing Advertising & Promotion T each er S u pport
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