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Presented to: Sir Fahad

Presented by: Shehryar Khan Topic: Kenwood Semester: Bad Semester (Introduction to Business)


The Kenwood Corporation is one of the world's largest producers of consumer electronics, including radios, cell phone, computers, and car audio systems. While the company is based in Japan, it has a longestablished presence in many international markets, including the US, Europe, and Australia. Since its inception, Kenwood has been known as an innovator in the electronics industry, especially in the development of radio and speaker technologies. In 2008, the company had gross sales of over $1.6 billion.

Company Founding

At the end of World War II, Japan's economy was virtually destroyed. After years of devoting major resources to the war effort, few businesses were left afloat, and those that were still in operation lacked resources for production. Japanese citizens were ready to rebuild the country, and the consumer markets offered great opportunity for entrepreneurs.

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In 1946, a group of businessmen started the Kasuga Radio

Company in Nagano with the goal of developing a line of radio equipment. By February of 1947, the company scored a major breakthrough with the development of the world's first high-frequency radio coil. This coil allowed Kasuga to produce high-performance radio systems, which quickly helped the company become Japan's top electronics producer.

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The 1950s
In 1949, Kasuga introduced the world's first high-

frequency transformer, which helped to transform radio technology. Throughout the 1950s, Kasuga made many more innovative contributions to the electronics industry, including the first FM tuner in 1957, as well as a number of oscilloscopes and radio power supplies..

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In 1955, the company established a factory in Tokyo

and began to mass-produce its radio equipment. Sales grew rapidly throughout Japan, and by 1957, Kasuga began exporting its FM radio tuners throughout Asia

The 1950s(cont)

The 1960s brought a great deal of expansion to the

company. In 1960, Kasuga was renamed as Trio Electronics, Inc to reflect its growing product lines. The next year, the company was listed on the Tokyo Stock Exchange for the first time. In 1963, Trio became a true international company, setting up offices in the US, Canada, Germany, the UK, and Hong Kong. By 1969, Trio had become one of Japan's largest companies, and began issuing shares of stock to investors in order to finance future growth.

Inventions of Kenwood

The 1970s and 80s

Sales continued to climb throughout the 1970s, fueled by innovation in a number of electronics fields. Trio Electronics is credited with developing the first solid state amplifier, as well as the first amplifier with dual-power source during this period. By the mid-1970s,

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Trio held a 70 percent market share in the US radio market.

Despite this dominance, the company continued to improve radio technology, introducing high speed amplifiers, non-magnetic tuners, and amps with multistage power sources. In 1986, Trio changed its name to Kenwood Electronics in order to unit the various products within the brand. Throughout the 80s, the company was an industry leader in car audio systems, including the first anti-theft car radio.

Kenwood in the world of communication

The 1990s and Today

In the early 1990s, Kenwood entered the automobile racing

industry, designing car radio systems for F1 world champion racers. The company also pioneered CD-ROM development, GPS technology, and GSM phone systems during this period. By the late 1990s, the consumer electronics market had grown so competitive that Kenwood tried to distinguish itself from other manufacturers by marketing to high-end consumers.

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This effort failed, sending the company into financial

difficulties at the start of the 21st century. After a focused effort at regrouping, Kenwood narrowed its product lines, reduced debt levels, and began paying dividends to investors again in 2005 after a 6 year hiatus.

Competitors of Kenwood