LUMS Strategic Challenges

Academic Planning Committee January 2010

Context Business and Management

1 in 7 of all students in UK Schools study B&M (approx 234,000 FTE) One third all B&M students come from outside the UK B&M academic staff make up only 7% of the sector whilst teaching 14% of the students 12, 000 MBA FTEs are studying in the UK Continued growth in post-Bologna English Language Provision in EU Schools Growth in EQUIS and AACSB accredited Schools globally in China and the Far East:
AACSB now have 579 accredited members (110 outside the US) from 35 countries EQUIS now accredit 122 schools from 34 countries

LUMS 2010
Top 5 in RAE 2008: 75% of our research is at 3*/4* 151 academic staff
of which 29% are from outside the UK

3799 students
34% of all LUMS (at Lancaster) students are from overseas, excluding EU

600+ students across 4 overseas partnerships Consistently ranked top 5 UK (School ranked 20th in Europe and MBA ranked 27th globally by the FT)

LUMS 2010 Students (at Lancaster)

% HEU/OS by category
100 90 80 70 60 50 49 51 85 95

75

77 66

% uk/eu
34 25 23 15 5 % o/s

40
30 20 10 0 Undergraduate (2311) pgt f/t (568) pgr (141) pgt p/t (49) pgt exec (125)

total (3193)

LUMS 2010
Top 5 in RAE 2008: 75% of our research is at 3*/4* 151 academic staff
of which 29% are from outside the UK

3799 students
34% of all LUMS (at Lancaster) students are from overseas

600+ students across 4 overseas partnerships Consistently ranked top 5 UK (School ranked 20th in Europe and MBA ranked 27th globally by the FT)

Sources of Income 26.42 m 2008/09

Research (inc HEFCE R) 14% HEFCE T 13%

Other Income 7%

Home Fees 22% Overseas Fees 44%

LUMS 2010 income growth

Growth in Student Fees and Total Income
Millions 40 35.12 35 30.66 30 26.42 24.21

25
21.96 20

23.18

17.23 15 11.77 10 8.77 4.36 9.23 4.74 10.29 5.73 6.39 7.19 14.56

3.53

0 2005/2006 2006/2007 2007/2008 Home Fees Overseas Fees 2008/2009 Total Income 2009/2010 Budget 2010/2011 Predicted

2010 2015 Projected undergraduate numbers

2311 in 2009 to 3096 by 2014
3200 3096 3000 2898 3019

2800
2750

2600 2554

2400 2311 2200

2000 2009 2010 2011 2012 2013 2014

2010 2015 Projected pgt numbers

568 in 2009 to 694 by 2014
750

700

694 672

650 633 615 600

651

568 550

500 2009 2010 2011 2012 2013 2014

2010 2015 Projected pgr numbers

141 (fte) in 2009 to 177 by 2014
180 177 175 170 165 160 155 153 150 145 140 135 130 2009 2010 2011 2012 2013 2014 141 161

169

146

* Figures do not include growth associated with Doctoral cluster in Management Science/Maths and Statistics

2010 2015 Projected collaborative partnership numbers

606 in 2009 to 4407 by 2014 (53% of all LUMS students)
5000 4500 4285 4000 3500 3000 2500 2000 1500 1000 500 0 2009 2010 2011 2012 2013 2014 606 1582 2623 3520 4407

Key strategic challenges 2009 2015

1. 2. 3. 4. Commit to Sustainable Internationalisation Increase Research Excellence Improve Engagement with Students Enhance Engagement with Staff

Our challenge is to operationalise the strategic plan and build upon our reputation and brand. How?

Challenge 1: Commitment to sustainable internationalisation

During the planning period we aim to: Recruit more high quality OS students on the open market Establish more and sustain existing programme partnerships (1+1, 1+2 etc) Expand existing collaborative partnerships with Goenka, COMSATS, Sunway, Jordan, Singapore Develop new partnerships and enter missing markets (e.g. new site in Bahrain) Further develop international research partners Improve rankings in international league tables & retain our accreditations Further develop our international alumni relations

Challenge 1.1: Enhance reputation and esteem

Our reputation and esteem is derived from the collective efforts of our staff, the quality of our students and alumni, the quality of provision, market penetration and our presence in the global business school community.

Obstacles

Ability to retain, attract and develop excellent staff Workload and balance winning hearts and minds Increased competition (in-country provision in major markets & post-Bologna competition in Europe) Developing overseas collaborations whilst maintaining accreditation and rankings The relative strength of LUMS Brand

Challenge 1.1: Enhance reputation and esteem

Possible Actions Work with HR to modernise recruitment process in order to be more pro-active and flexible Extend probationary period to 5 years (tenure system?) Consider career route for non-research colleagues Model international staffing (for accreditation requirements) Continue to extend our international research; senior representation on international bodies Increase PR activity and develop our alumni provision Conferences at LUMS Networks in Europe

Challenge 1.2: Increase the number of international students at LUMS

LUMS has established a strong international student base and aims to build on this by increasing numbers from 1086 in 2009 to 1532 by 2014
Obstacles LUMS is building from a significant base in a competitive market the University target of 50% increase will is stretching, given the current climate Global economy (competition in major markets) Government constraints (eg UK Border Agency) Posting of fees early Quality v quantity (impact on rankings and accreditation) Student expectations of premium fee programmes and facilities Low conversion rates

Conversion Rates: Benchmark data

School A B C D E (LUMS) F % Conversion Rate Masters 22 21 34 18 12 32 MBA 25 31 48 24 34 52

G H
I Peer group average

15 19
23 22

31 22
39 34

Peer Group Comprises, Aston, Birmingham, Bradford, Durham, Lancaster (E), Leeds, Manchester, Nottingham and Warwick

Challenge 1.2: Increase the number of international students at LUMS

Possible Actions

Further revisions to recruitment process (PG Applications Project Phase 2: conversion activities, fee setting regime) Increase the attractiveness of our offer (eg international student career support ) Targeted use of scholarships Continue to work with international office on programme partnerships Continue to enhance our facilities Increased use of China Centre (Confucius) and launch India Centre Provision of better management information (systems development) Academic road shows in major markets

Challenge 1.3: Implement new off-shore programmes

LUMS is strongly supportive of delivery of offshore programmes
Obstacles Staffing to resource to multiple offshore programmes and sites, including the need to: establish quality control arrangements enhance e-learning & other IT tools (e.g. lecture streaming) ensure student quality & balance the composition of the class provide appropriate staff development (partners and new staff at LUMS) embed partnerships within the School The long established cultural norms and accepted practices Poor communication and learning amongst LUMS colleagues Accreditation requirements

Challenge 1.3: Implement new off-shore programmes

By 2015 LUMS will have N partners with X students generating Y income???

Possible Actions Analyse opportunities in Bahrain (KFH), Greece (OTEA), Russia (HSE) Further staff recruitment (e.g. specialist MBA tutors) Invest in e-learning & establish media unit Better integration of partnerships & LUMS programmes Embed QA procedures into School/Partners Staff (partner) development in conjunction with CELT Encourage staff via workload allocation to teach off-site (and review contracts) Explore validations through current networks (e.g. AACSB Vice President for Asia)

Challenge 2: Increase research excellence

During the planning period we aim to:

Increase the proportion of 3*- 4* output Substantially increase research income Increase quality and quantity of PGRs and carry out a review of their experience within LUMS GMS Demonstrate research impact whilst maintaining our excellent research culture

Challenge 2.1: Increase research income

LUMS research income was circa 9.5 million during the last period
Obstacles Increased competition (more applicants for less money) Protecting and funding research time The balancing act (encouraging staff to improve research outputs v resourcing a broad range of activities/income streams including international collaborations) Lack of incentives Lack of confidence and competence in grant seeking

RAE 2008
RAE 2008 UOA 36 Business and Management Studies Column1 Warwick LBS Manchester Cardiff Cranfield Cambridge Nottingham Lancaster Bath LSE Imperial Oxford Aston FTE Category A staff 130.7 89.86 188.22 114.85 46.36 45.4 90.4 113.36 62.7 86.41 47.6 53 88.82 Total external research income 2000 - 2007 27,427,375 27,071,000 25,254,977 18,189,229 15,002,641 12,971,002 9,541,718 9,485,536 9,284,105 9,226,849 8,886,129 8,419,202 8,028,235

Challenge 2.1: Increase research income

LUMS research income was circa 9.5 million during the last period
Obstacles Increased competition (more applicants for less money) Protecting and funding research time The balancing act (encouraging staff to improve research outputs v resourcing a broad range of activities/income streams including international collaborations) Lack of incentives Lack of confidence and competence in grant seeking

Challenge 2.1: Increase research income

Possible Actions
Work with the RES Division to capture and report legitimate non-traditional research income Use the recruitment drive to our best advantage (recruitment of those more likely to attract large funded programmes) New mentoring scheme for early career researchers Clearly link research income targets to PDR (where relevant) Develop incentives to encourage grant seeking behaviours Use AIM Fellows to develop training programmes

Challenge 2.2: Demonstrate research impact and embed the new framework
LUMS has contributed to the University and ABS responses to the REF consultation and in anticipating the outcome Obstacles Inability to obtain and analyse relevant data in business and management Lack of funding and protection of research time given HEFCE cuts Lack of a methodology for detecting impact through teaching (particularly executive education) Attribution problems (ability to link specific impact(s) with specific research outputs)

Challenge 2.2: Demonstrate research impact and embed the new framework
Possible Actions Identify relevant case studies (already in progress) Revitalise LUMS working paper series and cases (academic impact) Consider ways to use alumni to create and track impact Continue the momentum generated from our impact seminar series Better utilise our economic impact data on LEAD and LLC

Challenge 2.3: Increase high quality PGR student numbers and their experience
LUMS PhD programme is currently one of the largest in the UK (LUMS 141, WBS 112)

Obstacles

Scholarships and funding (amount and allocation process) Admissions process Economics of PGR training (DTCs may help/review of taught element a new PhD model!) Demand/distribution across faculty

Increase Research Excellence

PGR (fte) by Department

14.5

14.5

10 16 A&F PhD Management Economics IEED 17 DMLL Mgt Science Marketing 45 0 23.5 DOWT

Challenge 2.3: Increase high quality PGR student numbers

Possible Actions

Increase funding for PGR students (agree early in cycle) Review scholarship allocation process Review admissions process for PGR students Improve the quality of the graduate school experience (Deputy Deans review) Successfully bid and then implement the DTC bids Review doctoral programme, especially introduce coursework content and progress hurdles Review placement data for PGRs Expand the prominence of post-doctoral fellows in staffing plans Form strategic doctoral training collaborations (e.g. INTACCT)

Challenge 3: Commitment to student engagement

During the planning period we aim to: Improve recruitment practices to meet ambitious targets Review and refresh our portfolio to align market demand (e.g. New Industry, New Jobs) with LUMS strengths and capabilities Map the student experience in all its diversity and identify areas for improvement Develop and implement our employability strategy Review student satisfaction data and implementation of action plans Invest in e-learning capability

Challenge 3.1: Maintain a high level of satisfaction with teaching and the learning environment
During the planning period we aim to expand our student numbers dramatically Obstacles
Failure to recruit the right students Balance between student numbers and student quality (recruiting the best, in the context of increasing competition) Failure to offer a diverse range of student support (e.g. international student support) Failure to respond effectively to student feedback Lack of dedicated high quality facilities for premium fee programmes (in line with competition) Access to management information (e.g. internal and external benchmarking data) Government policy

Challenge 3.1: Maintain a high level of satisfaction with teaching and the learning environment
Possible Actions Implement improvement plans in response to student feedback and internal reviews (NSS etc.) Review the prospective ug and pg communications to improve our recruitment process Support staff development opportunities to provide innovative teaching and learning Continue to enhance our assurance of learning process (AACSB) Continue to utilise our employer contacts to best effect Review international student support in collaboration with Student Based Services Review space and facility requirements post-Waterside Work collaboratively with student representatives

Challenge 3.2: Inform priorities through understanding the diversity of needs from all categories of student
LUMS already has a very diverse student body both at Lancaster and in overseas partner institutions Obstacles Lack of information about the diversity of student experience and therefore the needs of all categories The challenge of rapid internationalisation and the need to adapt our practices, processes and understanding in line with local cultures (e.g. PG Dip Goenka) Lack of holistic approach to student experience

Challenge 3.2: Inform priorities through understanding the diversity of needs from all categories of student
Possible Actions To map the student experience in all its diversity and identify areas for improvement Provide increased support in LUMS for international students Continue to invest in and support our e-delivery capability Ensure the integration of LUMS students wherever they are based (communication) Review portfolio (stakeholder advice) Optimise and share innovative teaching practice (Learning and Teaching Forum) Review student representation (work with LUSU)

Challenge 3.3: Improve our employability rankings for students

LUMS has improved its destination figure significantly from 66% in 2003 to 82% in 2007
Obstacles Employability, Enterprise and Careers resources LU degree structure (embedding above in curriculum) Practical constraints for exchange/ placement students Finding resource to meet growing demand for students project and placement opportunities combined with supportive supervision Understanding the difference between employability and employment and targeting support and resources accordingly Failure to exploit alumni opportunities

LUMS student destination data

% Positive Responses
85

80

75

70

65

60

55

50 2003/04 2004/05 2005/06 2006/07 2007/08

Challenge 3.3: Improve our employability rankings for students

LUMS has improved its destination figure significantly from 66% in 2003 to 82% in 2007
Obstacles Employability, Enterprise and Careers resources LU degree structure (embedding above in curriculum) Practical constraints for exchange/ placement students Finding resource to meet growing demand for students project and placement opportunities combined with supportive supervision Understanding the difference between employability and employment and targeting support and resources accordingly Failure to exploit alumni opportunities

Challenge 3.3: Improve our employability rankings for students

Possible Actions Implement the outcomes of the employability review Further internationalise the curriculum Maximise opportunities for exchanges, placements and projects Develop and maintain our relationships with employers alumni and international partners to create opportunities Set up a Business Development Unit

Challenge 4: Commitment to staff engagement

During the planning period we aim to: Carefully resource our sustainable growth plan mindful of the constraints and cutbacks facing the sector Continue to invest in staff recruitment, development and support, to ensure we employ the best and help them to achieve their (and our) potential Work with HR on policy and practice development (e.g. probation, modernising recruitment, PDP) Continue to refer to the Staff Satisfaction Survey and improve our workload planning and communication

Challenge 4.1: Retain and attract high quality staff

280 colleagues currently work in LUMS. Our 2010/2011 plan requires us to recruit circa 30 staff in order to fill vacancies and to fulfil our growth plan

Obstacles Competition (sector scarcity, salary premia and aggressive poaching) Economic downturn (also an opportunity) Perceived workload constraints (protecting research time) Lancaster brand and location Lack of recognition of important team roles within LUMS and comparative advantage of professional colleagues

LUMS staff 2010

LUMS Staff 2009 (by headcount)
151 academic staff (29% from outside the UK)
72

By Category

172 academic staff with research

Academic

36 professional staff (admin/technical etc) 72 clerical staff

36 151

Research Professional Clerical

TOTAL STAFF 280

21

SALARY ENVELOPE 2009/2010 12.486 million

Challenge 4.1: Retain and attract high quality staff

280 colleagues currently work in LUMS. Our 2010/2011 plan requires us to recruit circa 30 staff

Obstacles Competition (sector scarcity, salary premia and aggressive poaching) Economic downturn (also an opportunity) Perceived workload constraints (protecting research time) Lancaster brand and location Lack of recognition of important team roles within LUMS and comparative advantage of professional colleagues

Challenge 4.1: Retain and attract high quality staff

Possible Actions Targeted and more flexible recruitment Enhanced development and mentoring Longer probation and possible move to tenure system Introduce globally recognised academic titles Revitalise Lancaster Futures Instigate the LUMS Communications Project Develop the career and progression routes across the full range of colleagues Engage in high profile external professional activities

Challenge 4.2: Increase the number of worldleading researchers

LUMS has the opportunity to increase the % of 4* output in the planned recruitment drive Obstacles Shortage of available 4* talent Perceived lack of commitment from UK inc. to management research Portfolio overload v Protection of research time Demography of LUMS professoriate

LUMS Professoriate
Total number of professors 44, 16 of whom will retire during the planning period
40

35

30

25
28 20 24 Total Staff 15 20 Professors

14
19 15

10 7 5 9 5 0 Accounting and Finance Economics IEED Mgt Learning and Leadership Management Science Marketing Organisation, Work and Technology 3 7 9 3 5

Challenge 4.2: Increase the number of worldleading researchers

Possible Actions Aggressive headhunting Participate in sector capacity building initiatives (MBD Fellowships) Develop home-grown talent Offer competitive employment package(s) Continue to lobby key policy makers and funders on benefits of management research Further refine workload models (potential for differential research time allocation)

Challenge 4.3: Offer modern and flexible working conditions and practices
Obstacles Failure to adapt to fast and flexible practices Failure to work collaboratively with HR Failure to modernise employment policies (HR) Lack of performance culture Inadequate planning

Challenge 4.3: Offer modern and flexible working conditions and practices
Possible Actions

Foster a supportive environment that encourages continual professional development Ensure a flexible approach to HR practices Build upon our strong commitment to PDP Further enhance and implement the workload model

A challenging strategic plan

To succeed WE need to be:
Innovative and creative and challenge conventional wisdom Fast and flexible Willing to take calculated risks Mutually supportive
THANK YOU!