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History

Axis Bank (Formerly known as UTI) was one of the few private banks to have began operations in 1994 The Bank was promoted jointly by the Administrator of the specified undertaking of the
Unit Trust of India (UTI) Life Insurance Corporation of India (LIC). General Insurance Corporation Ltd (GIC). National Insurance Company Ltd. The New India Assurance Company. The Oriental Insurance Corporation. United Insurance Company Ltd.

Company profile
Type : Private company Traded as: BSE ,LSE, NSE Industry: Banking, Financial services Founded:1994 (As UTI Bank)

Headquarters:Mumbai, Maharashtra,
India.

Employees:37,901 (2013)

vision To be the preferred financial solutions provider excelling in customer delivery through insight, empowered employees and smart use of technology

Mission:
Mission Customer service and product innovation tuned to diverse
need of individual and corporate clients Continuous technology up gradation while maintaining human values Progressive

globalization and achieving international standards Efficiency and

effectiveness built on ethical practices

Hierarchy
CHAIRMAN MD&CEO DIRECTORS

Dr. Sanjiv Misra

Ms. Shikha Sharma

Mr. K. N. Prithviraj Mr. V. R. Kaundinya Mr. S. B. Mathur Mr. Prasad R. Mr. Rabindranath Bhattacharyya Prof. Samir Kumar Barua Mr. Som Mittal Ms.Ireena Vittal Mr. Rohit Bhagat

Present situation

Global Presence
Singapore Hong Kong Dubai Shanghai Abu Dhabi Colombo UK- London

H.R.

Contd.
Training-Scheduling. Performance Management. Compensation/Reward Administration. Grievance Handling.

Contd..

Contd..

4ps of AXIS BANK

product
Accounts Deposits Loans Cards Forex Investments Insurance

Contd.
PRICE
Value for money. Lower fee charged.

PROMOTION
Advertisement Publicity Instructional material Sales promotion Personal selling Telemarketing

PLACE
More number of branches for making easy accessibility to customers

Contd.

PROCESS MIX
Flow of activities Standardization Customization Number of steps

PHYSICAL EVIDENCE
Internet Paperwork Brochures Furnishings Business cards Tangibles Punch lines Employees dress code

PEOPLE
EMLOYEES

STP
Segmentation Demographics variables strategy Location
Occupation
Metros & divisional cities Business persons Salaried class (both Govt. and private) Working woman Senior citizens

Age

Psychographic
Lifestyle

Targeting strategy
Corporate banking market Capital market Retail banking market

Positioning strategy

Axis bank has positioned itself as a bank which gives higher standard of services through product innovation for the diverse need of individual & corporate clients. Bank that is with you when you are in need.

Competitors market capitalization Market Cap(in crore)

180,000.00 160,000.00 140,000.00

159,179.81

123,424.28
120,000.00 100,000.00 80,000.00 60,000.00 40,000.00 20,000.00 0.00 HDFC Bank ICICI Bank Axis Bank Kotak IndusInd Yes Bank ING Vysya Mahindra Bank Bank

Market Cap(in crore)

61,981.78 55,291.68

24,391.02 16,546.83

9,364.30

(in crore)

Balance sheet
Mar '13 12 mths Mar '12 12 mths 413.2 413.2 0 Mar '11 12 mths 410.55 410.55 0 Mar '10

12 mths
405.17 405.17 0.17

Capital and Liabilities: Total Share Capital Equity Share Capital Share Application Money Preference Share Capital Reserves Revaluation Reserves Net Worth Deposits Borrowings Total Debt Other Liabilities & Provisions Total Liabilities

467.95 467.95 0

0 32,639.91
0 33,107.86 252,613.59 43,951.10 296,564.69 10,888.11 340,560.66

0 22,395.34
0 22,808.54 220,104.30 34,071.67 254,175.97 8,643.27 285,627.78

0 18,588.28
0 18,998.83 189,237.80 26,267.88 215,505.68 8,208.86 242,713.37

0 15,639.27
0 16,044.61 141,300.22 17,169.55 158,469.77 6,133.46 180,647.84

(in crore)

Contd..
Mar '13 12 mths Mar '12 12 mths Mar '11 12 mths Mar '10 12 mths

Assets

Cash & Balances with RBI Balance with Banks, Money at Call Advances Investments Gross Block
Accumulated Depreciation Net Block Capital Work In Progress Other Assets Total Assets Contingent Liabilities Bills for collection Book Value (Rs)

14,792.09
5,642.87 196,965.96 113,737.54 2,355.64 0 2,355.64 0 7,066.56 340,560.66 525,314.30 50,696.47 707.5

10,702.92
3,230.99 169,759.54 93,192.09 3,583.67 1,395.12 2,188.55 70.77 6,482.93 285,627.79 449,976.11 64,895.87 551.99

13,886.16
7,522.49 142,407.83 71,991.62 3,426.49 1,176.03 2,250.46 22.69 4,632.12 242,713.37 429,069.63 57,400.80 462.77

9,473.88
5,732.56 104,343.12 55,974.82 2,107.98 942.79 1,165.19 57.24 3,901.06 180,647.87 296,125.58 35,756.32 395.99

Profit and loss a/c (In crore)

Mar '13 12 mths Income Interest Earned Other Income Total Income Expenditure Interest expended Employee Cost Selling and Admin Expenses Depreciation Miscellaneous Expenses Preoperative Exp Capitalised Operating Expenses Provisions & Contingencies Total Expenses Mar '12 12 mths Mar '11 12 mths Mar '10 12 mths 11,638.02 3,945.78 15,583.80 Mar '09 12 mths 10,835.49 2,896.88 13,732.37 27,182.57 21,994.65 15,154.81 6,551.11 5,420.22 4,632.13 33,733.68 27,414.87 19,786.94

17,516.31 13,976.90 2,376.98 2,080.17

0 351.73 8,309.22 0 6,914.23 2,478.47 342.24 4,294.88 0 6,867.53

8,591.82 1,613.90
2,406.59 289.59 3,496.55 0 5,734.55

6,633.53 1,255.82
2,443.05 234.32 2,502.55 0 5,066.76 1,368.98 13,069.27

7,149.27 997.66
1,572.83 188.67 2,008.57 0 3,590.42 1,177.31 11,917.00

4,123.70 2,328.23 2,072.08 28,554.24 23,172.66 16,398.45

(In crore)

Contd
Mar '13 12 mths Mar '12 12 mths
4,242.21 0 9,211.98 0 770.07 0
102.67 160 551.99

Mar '11 12 mths

3,388.49 0 6,815.92 0 670.36 0
82.54 140 462.77

Mar '10 12 mths

2,514.53 0 4,862.62 0 567.45 0
62.06 120 395.99

Mar '09 12 mths

1,815.36 0 3,369.23 0 420.52 0
50.57 100 284.5

Net Profit for the Year Extraordionary Items Total Preference Dividend Equity Dividend Corporate Dividend Tax Per share data (annualised) Earning Per Share (Rs) Equity Dividend (%) Book Value (Rs) Appropriations Transfer to Other Reserves Proposed Dividend/Transfer to Govt Balance c/f to Balance Sheet Total

5,179.43 0 12,508.88 0 987.24 0

110.68 180 707.5

0 987.24

0 770.07

338.84 670.36

0.31 567.45

0 420.52

10,029.26 12,508.88

7,329.45 9,211.98

4,969.77 6,815.92

3,427.43 4,862.62

2,348.09 3,369.23

Ratio
year 2013 2012 2011 2010
Current Ratio 0.77 0.03 0.02 0.03

Investment Deposit Ratio

43.77

40.35

38.71

39.55

Net Profit Margin

15.35

15.51

17.20

16.10

Total Assets Turnover Ratios

0.09

0.10

0.09

0.09

Loans Turnover

0.32

0.17

0.16

0.17

Strengths
1. The bank has a good image among urban population
2. A huge portfolio of product and services 3. Decent penetration in the rural areas

Weakness
1. Lesser no. of branches compared to its competitors 2. Image of the bank still under the shadow of the UTI debacle

Swot Analysis

Opportunities
1. Expansion in rural areas

Threats
1. New banking licenses issued by the Reserve Bank Of India

2. Going to foreign markets and exploring 2. Foreign banks the new economies 3. Competitors

Competitors

CSR Of AXIS BANK

Provides medical services to employees, Education. Environment .

Awards

Bank of the Year - Money Today FPCIL Awards 2012-13 Best Bank - CNBC-TV18 Indias Best Bank and Financial Institution Awards 2012

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