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Business Communication
BTEC Business
http://www.bized.co.uk
Importance of Communication
Communication is important because it is about how information is sent and received within firms The way information is communicated is often governed by how firms are structured
Copyright 2006 Biz/ed
http://www.bized.co.uk
http://www.bized.co.uk
Illustrating Structures 1
The Pyramid
Decisions pass down formal channels from managers to staff
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Illustrating Structures 2
Key worker
Entrepreneurial
Quick to act but pressure on decision makers
Decision maker Great reliance on key workers supporting decision makers
Key worker
Key worker
Key worker
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Illustrating Structures 3
Matrix
Marketing Project A Project teams created Project B Staff with specialist skills Production Finance
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Illustrating Structures 4
Independent
Dr A Not suited to most businesses due to lack of control Support systems to professionals such as doctors Dr D Dr C Dr B
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http://www.bized.co.uk
Channels of Communication
Communication in organisations follows paths or channels Communication between managers and subordinates is known as vertical communication This is because the information flows up or down the hierarchy
Copyright 2006 Biz/ed
http://www.bized.co.uk
Vertical/Lateral Communication
Organisation chart shows vertical (black arrows) and lateral (green arrows)
Board of Directors
Finance
Marketing
Production
Finance Officers
Marketing Assistants
Factory Operatives
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Channels of Communication
Channels between departments or functions involve lateral communication As well as formal channels of communication, information also passes through an organisation informally Communication is not complete until feedback has been received