FORTUNE AT THE BOTTOM OF THE PYRAMID

ERIDICATING POVERTY THROUGH PROFITS

PRESENTED BY: Bhushan Kapkar- 22 Sayli Lele- 33 Komal Makhecha- 35

CONTENTS
Introduction

Concept Of Bottom Of The Pyramid Bottom Of The Pyramid Nature Of Bop Product And Service For BOP BOP:GLOBAL OPPORTUNITY Why Fortune At The Bottom Of The Pyramid New Strategies For Bottom Of The Pyramid Benefits Success Stories Failure Conclusion

INTRODUCTION

CONCEPT OF BOTTOM OF THE PYRAMID

CONCEPT WAS PROPELLED BY C.K

PRAHALADs THE FORTUNE AT THE BOTTOM OF THE PYRAMID IN 2005. CONSISTS OF 4 BILLION PEOPLE. LIVING WITH LESS THAN $2 PER DAY. 400 MILLION IN INDIA CONSTITUTES THE BOTTOM OF THE PYRAMID.

BOTTOM OF THE PYRAMID

NATURE OF BOP
THERE IS MONEY AT THE BOTTOM

BOP ACCEPTS TECHNOLOGY(ITC eCHOUPAL)

BOP MARKET IS CONNECTED(GRAMEEN PHONES, BANGLADESH)

ACCESS TO BOP(HLL, SHAKTI)

6

PRODUCT AND SERVICE FOR BOP

Price Performance Innovation : Hybrids Scale of Operations Sustainable Development : Eco-Friendly Identifying Functionality : Is the BOP different from

Developed Markets? Process Innovation Deskilling Of Work Education Of Customers Designing for Hostile Infrastructure Interfaces

PRODUCTS AND SERVICES FOR BOP

SMALL UNIT PACKAGES

LOW MARGIN PER UNIT

HIGH VOLUME HIGH RETURN ON CAPITAL EMPOLYED

BOP:GLOBAL OPPOTUNITY
SOME BOP MARKETS ARE VERY LARGE AND

ATTRACTIVE LOCAL INNOVATIONS CAN BE LEVRAGED IN OTHER BOP MARKETS SOME INNOVATIONS IN BOP MARKET MAY FIND APPLICATIONS IN DEVELOPED MARKET LESSONS FROM THE BOP MARKET CAN INFLUENCE THE MANAGEMENT OF GLOBAL FIRMS

WHY FORTUNE AT THE BOTTOM OF THE PYRAMID

Increased access among the poor to Tv and

Information. Deregulation by government and international aid Intense competition in Tier1, 2, 3 Need to discourage migration to over crowded urban cities. More hospitable climate for investment for MNCs and increasing cooperation from NGOs

10

CONT
Huge Untapped market for potential profitable growth.

MNC must create products and services for rural

population.

11

12

BENFITS
BENFITS TO THE PEOPLE BENFITS TO THE ORGANISTAION 1. Meeting unmet needs of the people. 1. More opportunities for making profit

2. Providing them with new and innovative products at affordable price 3. Raising their standard of leaving.

2. Increasing the market share

3. Corporate Social Responsibilities

4. Generating awareness among the people 4. Creating a good image for the at the bottom of the pyramid organization

13

SUCCESS STORIES
ICICI BANK

I think we have to recognize that a whole lot Potential is going to come from the bottom of the pyramid -Chanda Kochhar, Executive Director
ITC e-Choupal

Profitable Rural Transfomation

CEMEX

Innovation in housing for the poor

14

FAILURE STORIES

15

CONCLUSION

16

17