Table of content

Company Profile INTRODUCTION ADVERTISING IMPORTANCE OF ADVERTISING ECONOMIC AND SOCIAL IMPLICATIO OF ADVERTISING 5 MS OF ADVERTISING TYPES OF ADVERTISING Charts And Comments Finding Conclusion Bibliography

company profile
Mother dairy Delhi was setup in 1974 under the operation flood program it is now holy on company of the national dairy development board [NDDB] It has market share of 66% in the branded sector of Delhi It sales 2.3 million litre of milk daily

Advertising is a paid form of non personal presentation of promotion of ideas goods or services by an identify sponsors (American Marketing Association)
Advertising consist of all the activities involving presenting to a non personal oral

Or visual openly sponsor messages regarding a product service or idea this message called an advertisement is disseminated through one or more media is paid for the unidentified sponsor . (WJ Stanton) .

IMPORTANCE OF ADVERTISING

Benefit to manufacturer Benefit to Retailer Benefit to Customer

Economic and social Implication of Advertising -Social Implication: It tend to develop monopoly It increased the price of goods and service Economic Implication :Advertising is a key growth of national economic growth Advertising is a source of information

5M.S of Advertising :Mission Money Message Media Measurement

Types of advertising
Print Advertising Outdoor Advertising Broadcast advertising Covert Advertising Public Service Advertising Celebrity Advertising

Charts & comments

Which of the following mother dairy product are you aware of ?
160 140 120 100 80 69 60 40 20 0 Milk Vegetables Butter Cheese Curd Frozen Vegetables Pickles Ice-cream Ghee Jam Juices Lassi Vegetable Oil 97 78 63 47 121 99 88 88

150 150

150 150

COMMENTS

Awareness about daily products is higher than other products. But as all the products are sold through company franchised outlets most of the respondents were aware of the products of MDIL.

2. How often do you consume Mother Dairy Products?

Never

0 0 150
0 20 40 Daily 60 80 100 Never 120 140 160 Occasionally

Occasionally

Daily

COMMENTS

All the products of MDIL are consumed on daily basis by respondents that include milk, curd, butter etc.

3. How often do you purchase the Mother Dairy products?

100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Daily Milk Products Once a week Vegetables Frozen Products Fortnightly Jam, Pickles, etc 150 21 21 22 78 39 88 18

The purchase frequency of the respondents in shown in above graph its the highest for milk products. MDIL is known to be a milk products company.

6. Who influence you to purchase the brand?

Self

98

Advertisement

78

Friends

19

Family

145

As evident from above the influence of the family members is the highest.

7. In which media you have seen the advertisement of Mother Dairy products?
Other 12%

Newspaper 14%

Internet 0%

Billboard and hoardings 9% Magazine 8%

TV 57%

COMMENT Mother Dairy ads are mostly visible on TV followed by Newspaper.

1.8. Which of the following would affect your choice of Mother Dairy Products?

100%

67% 54% 46% 33%

No effective at all Quality Price

Affecting the most Promotional campaigns

COMMENTS The most important factor affecting the buying decision for MDI products is quality.

9. What is our opinion towards Mother Dairy Products?

13%

3% 30%

54%

Excellent

Good

Average

Poor

COMMENTS 30% of the Respondents rated that Mother dairy products are excellent.54% of the respondents rated as good and 13% of the respondents rated as average quality. 3% rated that Mother dairy products are of poor quality.

FINDINGS & conclusion

Milk and Milk products are having high demand and are considered as essential products. Most of the people were aware about daily products of mother dairy like milk, curd, ice cream etc. The products of MDIL are consumed on daily basis by respondents that include milk, curd, butter etc. The purchase frequency of the respondents as shown in the above graph is maximum for milk products. The main purchasing factors for Mother Dairy products are quality & brand image are considered important factors. Quality and brand image plays a dominant role. Milk and Milk products move in the market due to its quality and brand.

BIBLIOGRAPHY
Marketing management Marketing research Marketing research WEBSITE Philip Kotler Philip Kotler C.R. Kothari

www.motherdairy.com www.wikiepidia.com www.google.com